Brand Storytelling

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The art of storytelling is a powerful marketing tool, learn how to use it to your benefit. Excerpts from Seth Godin's "All Marketers Tell Stories"

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  • Cool words on Aristotlean story and the heroic monomyth applied to real life and business! You’ll enjoy the Hero’s Journey Mythology / Marketing/ Branding / Leadership words and videos here:

    herosjourneyentrepreneurship.org

    HERO’S JOURNEY ENTREPRENEURSHIP OUTLINE

    1. The Ordinary World: You awake each day to the routine, rise, and leave your dreams behind.

    Blog your dream. Set it down in a notebook. Take ownership in your ideas with blogger.com or wordpress.org.

    2. The Call to Adventure: A more vivid dream–a flash of inspiration. You can’t shake the feeling–the wave is real, though they can’t see it.

    Register those copyrights. File that provisional patent. Register that trademark. Voyage on out to your bookstore and cruise the section on entrepreneurship. Check out the USPTO. Read the Declaration of Independence and the Constitution–they were written for you.

    3. Refusal of the Call: Voices tell you that you aren’t good enough. Friends, parents, teachers, bosses, and your own internal voice.

    Seek mentorship from those who have done, for they will say, “yes you can.”

    4. Meeting the Mentor: With newfound energy you seek mentorship–you turn to the Great Books & Classics–The Odyssey & The Inferno–Shakespeare & The Bible, Franklin, Lincoln, Jefferson, and Martin Luther King Jr.

    Mentorship surrounds us. Wisdom comes from all walks of life. So listen, watch, and read. And then read some more–for those books which have lasted have lasted via the profound mentorship they provide.

    The USPTO has resources dedicated to artists, musicians, authors, and creators.

    Nolo.com has wonderful books for artists, authors, and creators. Two of my favorites are Patent it Yourself and Patents, Trademarks, and Copyrights.

    5. Calling the Bluff: Nobody knows the hand you hold. And you can’t see theirs. But it seems–yes–they’re bluffing. So you call ‘em and raise ‘em, and you let them see the .45 revolver by your side–the Truth of the Great Books and Classics. You’re going to surf that dream on home.

    Dr. E added the “calling the bluff” stage to Campbell’s outline. You gotta call the postmodern bluff. Postmodern Wall Street transfers the risk to you and the wealth to themselves. Postmodern academia sells expensive degrees that often don’t teach much of value, instead teaching the exact opposite, opposing classical entreprneurship. Postmodern politics and literature have replaced plot and character with hype, and Hollywood has replaced Epic Story with reality TV and remakes of seventies sitcms.

    Call the bluff, live the renaissance, and vast wealth will be yours.
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Brand Storytelling

  1. 1. PERCEPTION IS REALITY
  2. 2. We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth. ! *Seth Godin: All Marketers Tell Stories
  3. 3. 1900+ 1925+ 1950+ 2000+ FEATURES BENEFITS EXPERIENCE IDENTIFICATION “What it has” “What it does” “What you’ll feel” “Who you are” Marty Neumeier - The Brand Gap
  4. 4. WE CREATE THE COLLISION OF CULTURE & COMMERCE
  5. 5. The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be. ! *William Feather
  6. 6. STORIES ARE MEMORABLE STORIES TRAVEL FARTHER STORIES INSPIRE ACTION Inc.com
  7. 7. Stories are for joining the past to the future. Stories are for those late hours in the night when you can’t remember how you got from where you were to where you are. Stories are for eternity, when memory is erased, when there is nothing to remember except the story. ! *Tim O’Brien: The Things They Carried
  8. 8. Either you’re going to tell stories that spread, or you will become irrelevant. ! *Seth Godin: All Marketers Tell Stories
  9. 9. Real Estate Story of guy selling a lifestyle. page 6 ! *Seth Godin: All Marketers Tell Stories
  10. 10. venturi
  11. 11. THE STORY AND BRANDING TASTES BETTER.
  12. 12. When advertising is great advertising when it’s inventive and audacious - it literally becomes the benefit of the product. ! *George Lois: Damn Good Advice
  13. 13. NO ONE BUYS THE FEATURES. THEY BUY A STORY. Seth Godin: All Marketers Tell Stories
  14. 14. The facts are irrelevant. In the short run, it doesn’t matter one bit whether something is actually better or faster or more efficient... ! *Seth Godin: All Marketers Tell Stories
  15. 15. WHAT MATTERS MOST IS WHAT THE CONSUMER FEELS AND BELIEVES. Seth Godin: All Marketers Tell Stories
  16. 16. WHAT MAKES A STORY GREAT?
  17. 17. GREAT STORIES 
 ARE TRUE Seth Godin: All Marketers Tell Stories
  18. 18. GREAT STORIES ARE SUBTLE Seth Godin: All Marketers Tell Stories
  19. 19. GREAT STORIES AREN’T AIMED AT EVERYONE Seth Godin: All Marketers Tell Stories
  20. 20. Seth Godin: All Marketers Tell Stories
  21. 21. GREAT STORIES DON’T CONTRADICT THEMSELVES Seth Godin: All Marketers Tell Stories
  22. 22. GREAT STORIES AGREE WITH OUR POINT OF VIEW Seth Godin: All Marketers Tell Stories
  23. 23. REMEMBER: BRAND = ADJECTIVE Luke Sullivan: Hey Whipple Squeeze This
  24. 24. THE CONSUMER CAN CREATE THE ADJECTIVE Seth Godin: All Marketers Tell Stories
  25. 25. Seth Godin: All Marketers Tell Stories
  26. 26. NEVER LIE
  27. 27. Storytelling works when the story actually makes the product or service better. ! *Seth Godin: All Marketers Tell Stories
  28. 28. THE CONSUMER SHOULD BE ABLE TO ASK THE MARKETER: Seth Godin: All Marketers Tell Stories
  29. 29. IF I KNEW WHAT YOU KNOW, WOULD I BUY WHAT YOU SELL? Seth Godin: All Marketers Tell Stories
  30. 30. AFTER I’VE USED THIS PRODUCT/SERVICE, WILL I BE GLAD I BELIEVED THE STORY OR FEEL RIPPED? Seth Godin: All Marketers Tell Stories
  31. 31. LIVE YOUR STORY. Seth Godin: All Marketers Tell Stories
  32. 32. If you are not authentic, you will get the benefit of just one sale, not a hundred. The cost of your deception is too high. The only stories that work are the ones that aren’t just repeatable; but demand to be repeated. ! *Seth Godin: All Marketers Tell Stories
  33. 33. WE ARE STORYTELLERS IN SERVICE OF BRANDS Rick Boyko: VCU Brandcenter
  34. 34. EVERY TOUCHPOINT IS ANOTHER OPPORTUNITY TO TELL YOUR STORY

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