Diving Down Under

438 views

Published on

Published in: Entertainment & Humor
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
438
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Diving Down Under

  1. 1. Diving Down Under<br />NylaSaleh, Brent Pulliam, Ryan Seale, & Hunter Sprague <br />Diving Down Under<br />Scuba & Dive<br />
  2. 2. Investing In Diving Down Under<br />Initial Investment 1.5 Million<br />Starting A new Scuba & Snorkel Excursion trip team<br />Located in Gold Coast, Australia<br />Certified Scuba and Snorkel Instructors<br />Ownership of all equipment. <br />Diving Down Under<br />Scuba & Dive<br />
  3. 3. Great Barrier Reef<br />Located on Northwest Coast. <br />30 minute boat to Greet Barrier Reef<br />Great Beaches to Teach initial Scuba Lesson<br />Hotels located throughout the coast<br />Highest rate of tourism in Australia<br />Diving Down Under<br />Scuba & Dive<br />
  4. 4. Scuba Team<br />PADI Certified<br />Over 5 years of excursion experience.<br />1:3 instructor to customer ratio<br />Local knowledge of best diving places. <br />Diving Down Under<br />Scuba & Dive<br />
  5. 5. Snorkel Team<br />Snorkel Leader Certified<br />Semi-Annual Check ups with a Master Snorkel Leader. <br />Floatation Devices available on request<br />All trips will have one Snorkel Leader, Life Guard, & Expedition Leader. <br />Diving Down Under<br />Scuba & Dive<br />
  6. 6. Industry Analysis<br />5 million Tourists go to the Great Barrier Reef Each Year<br />Americans, Japanese, Chinese, & Europeans Are largest Segment<br />Water Sports, Primary purpose<br />Hotels, cruises, & resorts have recreation packages.<br />Diving Down Under<br />Scuba & Dive<br />
  7. 7. Target Segment<br />Are target segment is Tourists<br />Contracts with Hotel and Resort Chains<br />Utilize Outsourcing.<br />Buy Advertisement Space on Water Sport Pages for Australia <br />Diving Down Under<br />Scuba & Dive<br />
  8. 8. Competitive Edge<br />Hotels will recommend us to their guests<br />Scuba and Snorkel Options, Packages<br />Central Location; Franchise Option in the Future<br />Multilingual staff encourages guests from Asia (2nd largest Tourist segment)<br />Diving Down Under<br />Scuba & Dive<br />
  9. 9. Use of Technology<br />Simple but effective Website<br />Fully Automated Reservation <br />Multi lingual options<br />Enticing pictures and Layout<br />Explained Packages <br />Diving Down Under<br />Scuba & Dive<br />
  10. 10. Website Comparison<br />Ineffective White Space & Poor Contrasting background<br />Large Scroll <br />Excessive Text<br />Diving Down Under<br />Scuba & Dive<br />
  11. 11. Ease of Reservation<br />Reservation Option 3<br />Reservation Option 1<br />Up to date weather information.<br />Scuba/Snorkel Trips & Package Options <br />Diving Down Under<br />Scuba & Dive<br />Reservation Option 2<br />
  12. 12. Investment<br />1.5 million US Dollars<br />Aggressive Sales Team for Hotel/Resort Contract<br />Advertisement Space on related websites<br />Permit & equipment Purchases. <br />Diving Down Under<br />Scuba & Dive<br />
  13. 13. Return on Investment<br />Sell Advertisement Space for other water sports and hotels in area<br />Target franchise expansion, 5-10 years<br />IPO; 40% stake. <br />Rent out unused equipment to other venues. <br />Diving Down Under<br />Scuba & Dive<br />
  14. 14. Thank You<br />Diving Down Under Staff<br />NylaSaleh<br />Brent Pulliam <br />Ryan Seale<br />Hunter Sprague<br />Diving Down Under<br />Scuba & Dive<br />

×