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Readership profile

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Readership profile

  1. 1. Readership Profile<br /><ul><li>On average readers own 25 DVDs
  2. 2. Readers spend on average £46 on DVDs per annum
  3. 3. 95% of readers own some form of console
  4. 4. Readers spend an average of £150 per annum on games
  5. 5. Only 12% watch just terrestrial television.
  6. 6. 55% of readers regularly attend parties
  7. 7. 60% care for their image
  8. 8. 80% agree that they don’t plan the future
  9. 9. MALE: 59%
  10. 10. FEMALE: 41%
  11. 11. Average age: 19
  12. 12. Working full time: 15%
  13. 13. Working part time: 42%
  14. 14. Still studying: 63%
  15. 15. ABC1: 60%</li></ul>The Facts<br /><ul><li>They go to gigs and live shows
  16. 16. Readers spend an average of £45 on footwear per purchase
  17. 17. Readers spend an average of £465 on clothes every year
  18. 18. Spend an average of £25 per gig they attend
  19. 19. 45% own cars with their own insurance policies
  20. 20. 75% prefer bright coloured clothing; 25% prefer dark coloured clothing
  21. 21. 56% admit they swear frequently in everyday conversation.
  22. 22. 30% own an electrical instrument
  23. 23. 82% say they lose themselves in the music when at a live gig.
  24. 24. 85% use the internet and 70% have broadband</li>

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