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CONTENT	  THAT	  CONVERTS:	  	    How	  SMBs	  and	  Startups	  Can	  Get	  It,	  Use	  It	  and	  Crush	  It	            ...
Hunter	  Boyle	  Sr.	  Business	  Development	  Manager	  o  Digital	  content,	  marketing	  and	     optimization	  sinc...
Look	  familiar?	  Image via AdExchanger.com                            #content	  #SMB	  
 	  	  	  	  READ	  THIS!	  #content	  #SMB	  
What	  if	  we	  CHANGED	  our	  view?	  CONVERSION	  REIMAGINED:	  	  	  STEPS	  TOWARD	  BUILDING	  TRUST,	  DOING	  BUS...
3	  CONTENT	  QUESTIONS	                           #content	  #SMB	  
You	  don’t	  need	  to	  be	  a	  BIG	          company	  to	  do	  BOTH	                           	  	  	  	  	  	  GO	...
 	  	  	  	  	  GO	  BIG	  with	  free	  content	                          that	  gives	  GREAT	  VALUE	                  ...
3	  CONTENT	  QUESTIONS	                           #content	  #SMB	  
Take	  full	  advantage	  of	  your	     email	  and	  social	  channels	  #4.	  Tell	  me	  a	  little	  about	  yourself...
Connect	  your	  email	  readers	  to	             social	  sites	  and	  blogs	                        #content	  #SMB	  
Grow	  your	  community	  by	  using	                    multiple	  channels	                        #content	  #SMB	  
3	  CONTENT	  QUESTIONS	                           #content	  #SMB	  
Are	  you	  talking	  AT	  them	  …	                    	  	  	  	  	  	  NOT	  THIS!	                    #content	  #SMB	  
 …or	  talking	  WITH	  them?	                 	  	  	  	  	  	  …	  BUT	  THIS!	                 #content	  #SMB	  
Use	  content	  to	  get	  beyond	  	    your	  own	  brand/stories	                    #content	  #SMB	  
Use	  your	  blog	  for	  quality	                  guest	  content	                 #content	  #SMB	  
Explore	  new	  areas	  and	  	   diversify	  your	  content	             #content	  #SMB	  
5	  WAYS	  TO	  DO	  BETTER	                                 #content	  #SMB	  
A	  TALE	  OF	  TWO	  SURVEYS	  Newsletter	  Issue	  (8/11)	  Survey	  promo	  included	  with	  other	  content	  –	  Lea...
5	  WAYS	  TO	  DO	  BETTER	                                 #content	  #SMB	  
5	  WAYS	  TO	  DO	  BETTER	                                 #content	  #SMB	  
Host	  or	  participate	  in	  chats,	   hangouts,	  LinkedIn	  groups	                     #content	  #SMB	  
5	  WAYS	  TO	  DO	  BETTER	                                 #content	  #SMB	  
Don’t	  get	  comfortable	  with	                    current	  results	                   #content	  #SMB	  
5	  WAYS	  TO	  DO	  BETTER	                                 #content	  #SMB	  
Make	  a	  MAJOR	  lasting	  impression	                              	  	  	  	  	  	  GO	  HERE!	  
PARTING	  THOUGHT	                       #content	  #SMB	  
DO:	  BUILD	  TRUST	            (DON’T:	  GET	  LUMPED	  IN	  WITH	  THESE	  GUYS)	  
PLEASE	  CRUSH	     #content	  #SMB	                         #content	  #SMB	  
THANK	  YOU!	  	  Hunter	  Boyle	  Sr.	  Business	  Development	  Manager	  o    @HunterBoyle	  o    About.me/HunterBoyle	...
AWESOME	  SMALL	  BIZ	  PANEL	  LYNETTE	  YOUNG	  –	  Founder,	  Purple	  Stripe	  Productions;	  Partner,	  Faucet	  Grou...
Content That Converts: How SMBs and Startups Can Get It, Use It and Crush It
Content That Converts: How SMBs and Startups Can Get It, Use It and Crush It
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Content That Converts: How SMBs and Startups Can Get It, Use It and Crush It

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Email and social media are among the most powerful, cost-effective marketing channels for small businesses and startups. But if your content doesn't rock, you're missing out.

Are prospects and customers excited to hear from you? Do they love getting your emails, sharing your social posts and content, and attending your events? Are you building a list, an audience, or a community?

"Content That Converts" explores how to create awesome content, build trust and improve your results without a big-company budget, and features several examples and takeaway ideas.

Presented by Hunter Boyle, Sr Business Development Manager, AWeber, at the SEER Interactive "Search Church" in Philadelphia, PA. Followed by a special panel session of small business experts.

http://www.aweber.com/blog

Published in: Business
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Content That Converts: How SMBs and Startups Can Get It, Use It and Crush It

  1. 1. CONTENT  THAT  CONVERTS:     How  SMBs  and  Startups  Can  Get  It,  Use  It  and  Crush  It       HUNTER  BOYLE   @hunterboyle   #content  #SMB  
  2. 2. Hunter  Boyle  Sr.  Business  Development  Manager  o  Digital  content,  marketing  and   optimization  since  dot-­‐com  days  o  Biz  dev  and  content  for  AWeber  o  Lover  of  good  beer,  bad  bowling   #content  #SMB  
  3. 3. Look  familiar?  Image via AdExchanger.com #content  #SMB  
  4. 4.          READ  THIS!  #content  #SMB  
  5. 5. What  if  we  CHANGED  our  view?  CONVERSION  REIMAGINED:      STEPS  TOWARD  BUILDING  TRUST,  DOING  BUSINESS  TOGETHER  AND  CULTIVATING  LOYALTY   #content  #SMB  
  6. 6. 3  CONTENT  QUESTIONS   #content  #SMB  
  7. 7. You  don’t  need  to  be  a  BIG   company  to  do  BOTH              GO  HERE!   #content  #SMB  
  8. 8.            GO  BIG  with  free  content   that  gives  GREAT  VALUE   #content  #SMB  
  9. 9. 3  CONTENT  QUESTIONS   #content  #SMB  
  10. 10. Take  full  advantage  of  your   email  and  social  channels  #4.  Tell  me  a  little  about  yourself.  What  type  of  business  do  you  run?  What  company  do  you  work  for?  Whats  the  one  thing  you  think  I  should  know  about  you?   #content  #SMB  
  11. 11. Connect  your  email  readers  to   social  sites  and  blogs   #content  #SMB  
  12. 12. Grow  your  community  by  using   multiple  channels   #content  #SMB  
  13. 13. 3  CONTENT  QUESTIONS   #content  #SMB  
  14. 14. Are  you  talking  AT  them  …              NOT  THIS!   #content  #SMB  
  15. 15.  …or  talking  WITH  them?              …  BUT  THIS!   #content  #SMB  
  16. 16. Use  content  to  get  beyond     your  own  brand/stories   #content  #SMB  
  17. 17. Use  your  blog  for  quality   guest  content   #content  #SMB  
  18. 18. Explore  new  areas  and     diversify  your  content   #content  #SMB  
  19. 19. 5  WAYS  TO  DO  BETTER   #content  #SMB  
  20. 20. A  TALE  OF  TWO  SURVEYS  Newsletter  Issue  (8/11)  Survey  promo  included  with  other  content  –  Lead  story  (1  of  3)  –  Incentive:  Win  1  of  5  ASE  Silver  Passes  ($1,000+)  –  Response:  266  Clicks  /  83  Completed  total   Result:  551%  more  responses    Single-­‐topic  send  (10/12)  Survey  promo  replaced  typical  issue  –  Incentive:  Win  1  of  5  Amazon  Gift  Cards  ($10  each)  –  Response:  992  Clicks  /  547  Completed  –  by  EOD   #content  #SMB  
  21. 21. 5  WAYS  TO  DO  BETTER   #content  #SMB  
  22. 22. 5  WAYS  TO  DO  BETTER   #content  #SMB  
  23. 23. Host  or  participate  in  chats,   hangouts,  LinkedIn  groups   #content  #SMB  
  24. 24. 5  WAYS  TO  DO  BETTER   #content  #SMB  
  25. 25. Don’t  get  comfortable  with   current  results   #content  #SMB  
  26. 26. 5  WAYS  TO  DO  BETTER   #content  #SMB  
  27. 27. Make  a  MAJOR  lasting  impression              GO  HERE!  
  28. 28. PARTING  THOUGHT   #content  #SMB  
  29. 29. DO:  BUILD  TRUST   (DON’T:  GET  LUMPED  IN  WITH  THESE  GUYS)  
  30. 30. PLEASE  CRUSH   #content  #SMB   #content  #SMB  
  31. 31. THANK  YOU!    Hunter  Boyle  Sr.  Business  Development  Manager  o  @HunterBoyle  o  About.me/HunterBoyle  o  HunterB@aweber.com  o  Email  me  for  our  free  ebook:   Optimize  Your  Email  Campaign   #content  #SMB  
  32. 32. AWESOME  SMALL  BIZ  PANEL  LYNETTE  YOUNG  –  Founder,  Purple  Stripe  Productions;  Partner,  Faucet  Group  @LynetteRadio    NIKKI  McGONIGAL  –  Owner,  Nikki  In  Stitches  @NikkiInStitches    STEPHANIE  BEADELL  –  PR/SEO  Associate,  SEER  Interactive  @StephBeadell    MICHAEL  SCHWEISHEIMER  –  Founder/Executive  Producer,  Primitive  World  Productions  @PWPvideo     #content  #SMB  

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