The strategic challenge for content providers

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A presentation outlining the challenges facing content as convergence enabled by technology such as Kindle, iPad and iPhone means people expect content to mold around their lives.

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The strategic challenge for content providers

  1. 1. Strategic challenges for content creators. http://80sactual.blogspot.com By Markus Smet, humanshaped Ltd.
  2. 2. http://news.haverford.edu/blogs/amongfriends/files/2008/12/645px-family_watching_tv_in_the_1950s.jpg The content revolu=on started here.
  3. 3. But we no longer accept the constraints. http://www.flickr.com/photos/brooksjones/841290505/
  4. 4. http://www.flickr.com/photos/kayodeok/237006580/ People want to engage with their content in new situa=ons...
  5. 5. http://www.flickr.com/photos/kayodeok/237006580/ ...as they move from island to island.
  6. 6. In between islands, they cocoon themselves through portable devices.
  7. 7. As they move between islands they're extending func=onal, fun and  social ac=vi=es into their journey.
  8. 8. Any=me, anywhere, anyhow has become a reality.
  9. 9. http://dotlife.files.wordpress.com/2007/08/umbrella.jpg Your umbrella reads out the weather forecast and traffic information before you leave the house Everything physical can have a parallel digital existence.
  10. 10. weather =me of day precise loca=on day of the week http://www.flickr.com/photos/gehdesigns/3885792497/ It's easy to find out people's context.
  11. 11. t en pmlo Fil ve Music m/ de En ter al  tai on nme rs Pe nt nt Fashion Fun Educational developme / Lifestyle Ch ildren's  Sport News Social Utility Sh > ng op pin Da g g Plan lisin ning a Soci We expect our content to fit into our lives.
  12. 12. The challenges for content  http://www.flickr.com/photos/rubio2d/3274745174/
  13. 13. http://www.flickr.com/photos/rubio2d/3274745174/ 1) Mobile content isn't hands‐free, it's brain‐free.
  14. 14. http://www.flickr.com/photos/hphotography/492084359/ 2) Mobile content is a doorway to a wider service
  15. 15. http://www.flickr.com/photos/lesec/91399628/ 3) Content has physical boundaries.
  16. 16. http://www.flickr.com/photos/smithsonian/3567927108/ 4) Mobile has gravity, bending content to your expecta=ons.
  17. 17. "To find out what to do next, call  humanshaped on 07767 865330"

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