Your umbrella reads out the weather forecast and
trafﬁc information before you leave the house
Everything physical can have a parallel digital existence.
weather =me of day precise loca=on day of the week
It's easy to ﬁnd out people's context.
Fashion Fun Educational developme
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We expect our content to ﬁt into our lives.
The challenges for content
1) Mobile content isn't hands‐free, it's brain‐free.
2) Mobile content is a doorway to a wider service
3) Content has physical boundaries.
4) Mobile has gravity, bending content to your expecta=ons.
"To ﬁnd out what to do next, call
humanshaped on 07767 865330"