What Geeks Can Learn From Gurus? - Robert Tercek - H+ Summit @ Harvard

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What happens when radical change collides with mainstream culture? Is the citizen scientist movement prepared to deal with the reaction to transhumanism from media, government, religions, corporate interests and the general citizenry? Radical advances in bio-technology, materials science, AI and other disciplines will soon introduce changes on massive scale that will ripple through society for several decades. But the popular culture is only dimly aware of the implications of these changes today: later, when broader awareness occurs, it will trigger a massive reaction, including intense debate about ethics, morality, economics and equality . This talk will focus on some of the anticipated responses to advances in transhumanism. The speaker will identify proactive measures that the citizen scientist movement can adopt right now in order to be prepared for backlash, distortion, public outcry and political machinations. Lessons will be drawn from the example of experts from the self help industry who have successfully fostered a cultural movement that embraces significant life change as an positive aspirational ideal.

Robert Tercek is one of the world's most prolific creators of interactive content. He has created breakthrough entertainment experiences on every digital platform, including satellite television, game consoles, broadband Internet, interactive television and mobile networks. His career is filled with milestones, including the launch of the first multichannel television service in Asia (STAR TV in 1991); the first multiplayer Java games on the Web (Sony 1997); the first interactive game shows on US Television (Sony, 1999); the world's first streaming video service on mobile phones (PacketVideo and NTT DoCoMo V-Live, 2001); the largest live interactive video events on the web (Oprah Winfrey's 2009 web casts); the largest free book download in history (Suze Orman 2009), and more. Tercek has served in executive leadership at major media companies, including MTV: Music Television, Sony Pictures Entertainment, and OWN: The Oprah Winfrey Network, as well as in fast-growth startup ventures. He has co-founded five startup ventures. He has also served as an advisor to leading technology companies such as Nokia, Motorola, AMD, Microsoft, Sony Computer Entertainment, Taito and many more. His credits include some of the most successful interactive titles on several platforms, including Jeopardy Online and Wheel of Fortune Online, the bestselling Monty Python CD ROM series, and award-winning games based on media brands such as CBS Sports, World Poker Tour, Marvel Entertainment. An enthusiastic advocate of responsive content in two-way networks, Mr Tercek is a highly in-demand speaker: he has been a featured speaker at NAB, CES, GDC, MIPTV, MILIA, E3 Expo, South By Southwest, X Media Lab, 5D, Tokyo Game Fair, and many other conferences. In 2008, he was named a Fellow of the Royal Society for the Arts in recognition of his achievements in social media for the benefit of society. He lives in Los Angeles.

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What Geeks Can Learn From Gurus? - Robert Tercek - H+ Summit @ Harvard

  1. 1. What Geeks Can Learn from Gurus Lessons for the Transhumanist Movement from the Self Help Industry Robert Tercek June 13, 2010
  2. 2. STEP INTO the Future
  3. 3. Joy Fear
  4. 4. Joy ? Fear
  5. 5. PRO UNDECIDED CON
  6. 6. ABOLITION
  7. 7. WORKER’S RIGHTS Movement
  8. 8. CHILD LABOR Movement
  9. 9. SUFFERAGE Movement
  10. 10. EVOLUTION THEORY
  11. 11. CIVIL RIGHTS Movement
  12. 12. WOMEN’S LIBERATION
  13. 13. PRO-LIFE / PRO-CHOICE DEBATE
  14. 14. RIGHT TO DIE Movement
  15. 15. GAY RIGHTS Movement (NAME) MARRIAGE EQUALITY Movement
  16. 16. PRO UNDECIDED CON
  17. 17. They ALREADY have an opinion of you
  18. 18. Transhumanism in popular culture
  19. 19. Bad Robot Meme
  20. 20. Bad Robot Meme
  21. 21. SCARY the past) (in CYBORG Meme what label stuck?
  22. 22. VIOLENT label stuck? what MUTANT Meme
  23. 23. CELEBRITY ROBOT Meme
  24. 24. EVIL CORPORATION Meme
  25. 25. NAZI CONSPIRACY Meme
  26. 26. “PLAYING GOD GONE WRONG” MemE
  27. 27. GENETIC DETERMINISM Meme
  28. 28. ORGAN FARM CLONE Meme
  29. 29. ORGAN FARM CLONE Meme
  30. 30. UNFAIR ADVANTAGE Meme
  31. 31. (in the past) RICH METHUSELEH Meme
  32. 32. FREAKY DIY BODY MODIFICATION Meme
  33. 33. Spooky HYBRID Meme
  34. 34. UNNATURAL MONSTER Meme
  35. 35. HORROR WITHIN Meme
  36. 36. You are already losing the pop culture game
  37. 37. WHO’S AGAINST TRANSHUMANISM?
  38. 38. RADICAL CHANGE? Whose ROoTS?
  39. 39. Government agencies Insurance companies AMA Big Pharmaceuticals Hospitals Health Maintenance OrgS Religious Groups Cultural conservatives Bio-ethicists Politicians seeking an issue
  40. 40. To you, it’s about science. To them, it’s about survival.
  41. 41. Beliefs, values, CULTURE, TRADITIONS, heritage= IDENTITY
  42. 42. Who PROMOTES radical positive life change?
  43. 43. WHAT GEEKS CAN LEARN FROM GURUS 1. MAKE IT EASY TO FOLLOW 2. ESTABLISH RAPPORT 3. HarNESS EMOTIONAL ENERGY 4. INSPIRE ACTION
  44. 44. WHAT GEEKS CAN LEARN FROM GURUS 1. MAKE IT EASY TO FOLLOW a. Define what you stand for. b. Make it easy... to understand to Join to start immediately C. PROVIDE FACTS AND DATA D. BREAK IT DOWN INTO CHUNKS AND SMALL STEPS. E. BE HONEST ABOUT THE CHALLENGES.
  45. 45. WHAT GEEKS CAN LEARN FROM GURUS 1. MAKE IT EASY TO FOLLOW 2. ESTABLISH RAPPORT 3. HarNESS EMOTIONAL ENERGY 4. INSPIRE ACTION
  46. 46. WHAT GEEKS CAN LEARN FROM GURUS 2. ESTABLISH RAPPORT a. No Jargon. No freaks. NO WeiRDNESS. C. Emphasize practical benefits. D. RELATE IT TO COMMON EXPERIENCE. E. TELL THE HUMAN STORY: * SuCCESS CASES * REAL PEOPLE F. LINK YOUR VALUES TO EXISTING VALUES.
  47. 47. WHAT GEEKS CAN LEARN FROM GURUS 1. MAKE IT EASY TO FOLLOW 2. ESTABLISH RAPPORT 3. HarNESS EMOTIONAL ENERGY 4. INSPIRE ACTION
  48. 48. WHAT GEEKS CAN LEARN FROM GURUS 3. HARNESS EMOTIONAL ENERGY a. APPEAL TO EMOTIONAL INSTINCT, nOT INTELLECT b. RESPECT LEGITIMATE FEARS C. CONVERT RESISTANCE INTO FUEL FOR CHANGE D. LEVERAGE PAIN AND PLEASURE
  49. 49. WHAT GEEKS CAN LEARN FROM GURUS 1. MAKE IT EASY TO FOLLOW 2. ESTABLISH RAPPORT 3. HarNESS EMOTIONAL ENERGY 4. INSPIRE ACTION
  50. 50. WHAT GEEKS CAN LEARN FROM GURUS 4. INSPIRE ACTION a. TALK ABOUT TODAY, not JUST the FUTURE. REALISTIC TIMELINE. b. SHOW HOW TODAY’S ACTION LEADS TO TOMORROW’S BRIGHT FUTURE. C. SERVE AS A ROLE MODEL. D. Link Today’S ACTION To HUMANITY AT LARGE. E. CONVEY A MISSION THAT IS LARGER THAN LIFE.
  51. 51. What Geeks Can Learn from Gurus Robert Tercek robert@tercek.com

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