Trends in Global Business Communication and Their Implications for Global Companies


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Whether you’re in Boston, Beijing, Dubai or Delhi, Business English is critical to success in global business. It’s the global language of business, yet 70% of global workers are estimated to be non-native English speakers. So ask yourself, are you providing enough support to ensure that 100% of your employees can effectively work in English? Or might poor English be a barrier at your company, preventing many of your employees from becoming high-performing—and profitable—members of your workforce?

A new survey of more than 25,000 global employees confirms that workers consider Business English skills essential for career advancement and are craving significant skills improvement. The survey reveals that:

The average Business English skill level of a global employee is insufficient compared to job requirements—which translates into workers who are unable to meet the performance demands of today’s global economy
4 out of 5 global workers say they need to use English in the workplace on a weekly basis
9 in 10 say they need to improve their skills within the next two years
More than 90% say English skills are important or required to get a promotion
Industries with the lowest Business English proficiency levels have gotten worse since last year

Attend this webinar to:

Discover the surprising results of the latest Business English competency benchmark for global companies
Learn about the implications of poor Business English on your business, industry and country
Get actionable ideas to break through the English barrier and improve the Business English skills of your workforce immediately

Together these insights will help you successfully break the Business English barrier at your company by maximizing your existing investments in L&D programs and your people.

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Trends in Global Business Communication and Their Implications for Global Companies

  1. 1. You can listen to today’s webinar using your computer’sspeakers or you may dial into the teleconference.If you would like to join the teleconference,please dial 1.650.479.3208 and enter access code: 925 980 591 #.You will be on hold until the seminar begins.#CLOwebinar
  2. 2. Speakers: Tom KahlPresidentGlobalEnglishAlessandra MiataHR ManagerCapgemini ItalyJohn HeymanDirector, Content Development & DeliveryUnisys University#CLOwebinar
  3. 3. • Q&A– Click on the Q&A icon on your floating toolbar on the top of your screen.– Type in your question in the space at the bottom.– Click on “Send.”#CLOwebinar
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  5. 5. 1. Will I receive a copy of the slides after the webinar?YES2. Will I receive a copy of the webinar recording?YESPlease allow up to 2 business days to receive these materials.#CLOwebinar
  6. 6. #CLOwebinarSpeakers: Tom KahlPresidentGlobalEnglishAlessandra MiataHR ManagerCapgemini ItalyJohn HeymanDirector, Content Development & DeliveryUnisys University
  8. 8. 8 | CONFIDENTIAL8 | ConfidentialTODAY’S SPEAKERSAlessandraMiataHR ManagerCapgemini ItalyTom KahlPresidentGlobalEnglishJohn HeymanDirector ContentDevelopment & DeliveryUnisys University
  9. 9. 9 | CONFIDENTIAL9 | ConfidentialAGENDAToday’s corporate environmentResults from the 2013 Business English IndexMethodology2013 Average BEI ImplicationsCountry and Industry Sector ResultsCustomer Success: Unisys and Capgemini ItalyLive Q&A
  10. 10. 10 | CONFIDENTIAL10 | ConfidentialSource: Corporate Executive Board, Executive Guidance, on Breakthrough Performance in the New Work Environment, 2013
  11. 11. 11 | CONFIDENTIAL11 | ConfidentialSource: The Globalization of English Report, GlobalEnglish Corporation, 2013
  12. 12. 12 | CONFIDENTIAL12 | ConfidentialSource: “Predictions for 2013:Corporate Talent, Leadership and HR—Nexus of Global Forces Drives NewModels for Talent,” Bersin, by Deloitte Deloitte Consulting, LLP, January 2013
  13. 13. 13 | CONFIDENTIAL13 | Confidential
  14. 14. 14 | CONFIDENTIAL14 | Confidential
  15. 15. 15 | CONFIDENTIAL15 | ConfidentialThis figure, while underscoring a continued need for improvements in Business Englishproficiency, represents a 14 percent increase from 4.15 in 2012
  16. 16. 16 | CONFIDENTIAL16 | Confidential
  17. 17. 17 | CONFIDENTIAL17 | Confidential
  18. 18. 18 | CONFIDENTIAL18 | Confidential
  19. 19. 19 | CONFIDENTIAL19 | Confidential
  20. 20. 20 | CONFIDENTIAL20 | Confidential
  21. 21. 21 | CONFIDENTIAL21 | Confidential
  22. 22. 22 | CONFIDENTIAL22 | Confidential
  23. 23. 23 | CONFIDENTIAL23 | Confidential
  24. 24. 24 | CONFIDENTIAL24 | ConfidentialSaved time contributes $750,000annually in productivity gains forevery 1,000 employees
  25. 25. 25 | CONFIDENTIAL25 | ConfidentialCustomer success storiesJohn HeymanDirector ContentDevelopment &Delivery UnisysUniversityAlessandraMiataHR ManagerCapgemini Italy
  26. 26. 26 | CONFIDENTIAL26 | ConfidentialIndustry: Global IT Services(consulting, technology and outsourcingservices)Head quartered: FranceEmployees: 125,110Founded: 1967Areas served: 44 worldwide countriesVisible, clearly stated, and continual buy-in from Capgemini ItalyCEO Maurizio Mondani made it clear to everyone in the organizationthat increased Business English proficiency was a company-widepriority.Capgemini
  27. 27. 27 | CONFIDENTIAL27 | ConfidentialChallenge• Risk that its employee’sBusiness Englishproficiency wasn’t robustenough to deliver world-class IT consultingacross the globe• High levels of Englishproficiency is anemploymentrequirementSolution• Learning programaddresses relevantbusiness situations• Personalizing levels ofstudy for each individual• Combining onlineinstruction with adedicated virtual coachover the phoneResults• Net savings of morethan $1.1million• 92% of users are activein the program• Approximately 2900person days inimproved productivityannually• Average employeeproductivity gain of1.8hrs per weekCapgemini
  28. 28. 28 | CONFIDENTIAL28 | ConfidentialIndustry: Information TechnologyHead quartered: United StatesEmployees: 22,900Founded: 1986 (created through merger)Areas served: WorldwideYou have people contributing more in meetings, speaking more becausethey’re not self-conscious. The managers tell us employees read better, writebetter emails and are more productive in meetings because you don’t have toask them questions—they’re just more comfortable. The people who matterare telling us it’s making a difference.—John Heyman, Director Content Development & Delivery, Unisys UniversityUnisys
  29. 29. 29 | CONFIDENTIAL29 | ConfidentialChallenge• Winning an outsourcingcontract with a mostly non-native-English speakingteam created a need forimproved Business Englishlanguage skills for theproject to be successful• A growing non-nativeEnglish speakingpopulation createscommunication andproductivity challengesSolution•An engaging program thatemployees want to participatein•Complete support for theprogram across all levels —assessment, highly engaginginstruction and performancesupport•Program is scalable and cost-effective enough to deployaround the globe in about 100countriesResults• 89% of our employeesindicate that they will bemore successful in theircareers• Employees reported 2.1hours saved per week dueto better English languageskills• Potential company-widesavings of 636,048 hoursper year (assuming all7,572 users saved 2.1hours/week and worked 40weeks each year )Unisys
  30. 30. 30 | CONFIDENTIAL30CONFIDENTIALThank you!
  31. 31. 31 | CONFIDENTIAL31 | ConfidentialFurther reading
  32. 32. #CLOwebinarSpeakers: Tom KahlPresidentGlobalEnglishAlessandra MiataHR ManagerCapgemini ItalyJohn HeymanDirector, Content Development & DeliveryUnisys University
  33. 33. Join Our Next CLO WebinarRedefining Your Learners’ Learning Experience – TheConcept of Single Destination LearningThursday, April 25, 2013CLO Webinars start at 2 p.m. Eastern / 11 a.m. PacificRegister for upcoming CLO Webinars the Chief Learning Officer magazine Network