#CLOwebinar
The presentation will begin at the top of the hour.
A dial in number will not be provided.
Listen to today’s w...
#CLOwebinar
Speaker: Jean-Claude Larreche
Professor of Marketing at INSEAD, Founder
and Chairman
StratX
Moderator: Frank K...
#CLOwebinar
Tools You Can Use
Audio Control
– A dial in number will not be provided.
– Adjust the volume by sliding the
in...
#CLOwebinar
Tools You Can Use
Question & Answer
– Type in your question in the “Q&A”
box to the left.
– These queries are ...
#CLOwebinar
Tools You Can Use
Twitter
- Click “Post” in the Twitter widget.
#CLOwebinar
@CLOmedia
#CLOwebinar
Tools You Can Use
Speaker Bios
Resources
Media Player
Q&A
Slides
Twitter
Help
Post Event
Evaluation
Share This
#CLOwebinar
1. May I receive a copy of the slides?
YES! Click on the resource list located on the top left
portion of your...
#CLOwebinar
Frank Kalman
Senior Editor
Chief Learning Officer magazine
Powering Growth
#CLOwebinar
Jean-Claude Larreche
Professor of Marketing at INSEAD, Founder and Chairman
StratX
Powering Growth
Professor Jean-Claude Larreche
Alfred H. Heineken Chair of Marketing, INSEAD
jean-claude.larreche@insead.edu
www.linkedin....
www.stratx.com jean-claude.larreche@insead.edu
Context of Powering Growth
Background Research:
NYSE Fortune 1000
150 busin...
www.stratx.com jean-claude.larreche@insead.edu
The 3 Levels of "Powering Growth"
Firm:
Unit:
Self:
External customers
Inte...
www.stratx.com jean-claude.larreche@insead.edu
The 3 Levels of "Powering Growth"
Firm:
Unit:
Self:
External customers
Inte...
jean-claude.larreche@insead.edu
Leadership Development
for Powering Growth
Winning for the Firm
Winning for the Unit
Winni...
jean-claude.larreche@insead.edu
The 2009 US Automobile Market
www.stratx.com jean-claude.larreche@insead.edu
The 2009USAutomobile Market
Collapse
600
700
800
900
Billion $
2008 2009
www.stratx.com jean-claude.larreche@insead.edu
The 2009USAutomobile Market
Which Brand?
Grew by 4% in Q1 (vs –36%)
Doubled...
www.stratx.com jean-claude.larreche@insead.edu
The 2009USAutomobile Market
Which Brand?
www.stratx.com jean-claude.larreche@insead.edu
The 2009USAutomobile Market
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth
The3-StepRoadmap
Customer
Discovery
Power
Offer
Customer
En...
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth
Customer Engagement is the Vision
Customer
Engagement
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth
Customer Engagement is the Vision
Customer
Engagement
Loyal...
jean-claude.larreche@insead.edu
Engaged ?
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth
Power Offer is the Engine
Power
Offer
Customer
Engagement
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth
Power Offer is the Engine
Power
Offer
Core Product
+++
&
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth
Power Offer is the Engine
Power
Offer
Core Product
+++
&
Tr...
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth
Power Offer is the Engine
Power
Offer
R&D
Design
Unlimited
...
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth
Power Offer is the Engine
Power
Offer
Emotions
Inside
R&D
D...
jean-claude.larreche@insead.edu
Are you still with me ?
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth
Customer Discovery is the Source
Customer
Discovery
Power
O...
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth
Customer Discovery is the Source
Customer
Discovery
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth
Customer Discovery is the Source
Customer
Discovery
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth
Customer Discovery is the Source
Customer
Discovery
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth
Customer Discovery is the Source
Customer
Discovery
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth
Winning for the firm : Consumers and Customers
Developing l...
jean-claude.larreche@insead.edu
Leadership Development
for Powering Growth
Winning for the Firm
Winning for the Unit
Winni...
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth
Winning for the Unit: People
Developing leaders to make the...
www.stratx.com jean-claude.larreche@insead.edu
Tatiana Odabashian
Director Legal Department, Heineken Russia
www.stratx.com jean-claude.larreche@insead.edu
Heineken Legal House 2014
www.stratx.com jean-claude.larreche@insead.edu
ЮристыкомпанииHEINEKENвРоссии
признанылучшимюридическим
департаментомРоссии...
www.stratx.com jean-claude.larreche@insead.edu
HEINEKEN Russia lawyers are
recognized as the best legal
department in Russ...
jean-claude.larreche@insead.edu
Leadership Development
for Powering Growth
Winning for the Firm
Winning for the Unit
Winni...
www.stratx.com jean-claude.larreche@insead.edu
PoweringQualityGrowth
Winning for Oneself
Helping leaders becoming more val...
jean-claude.larreche@insead.edu
Richard Branson
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth
Winning at the 3 Levels
Customer
Power OfferFirm
Unit
Self
...
www.stratx.com jean-claude.larreche@insead.edu
Leadership Development for Growth
What Talents?
They have appeared under di...
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth
Both “Left” and “Right” Contributions are essential
for pow...
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth
Developing Ambidextrous Talents
Learning Technologies for P...
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth
Winning at the 3 Levels
Customer
Power OfferFirm
Unit
Self
...
www.stratx.com jean-claude.larreche@insead.edu
Developing
Ambidextrous Talents
to Power Growth
To learn more about the Str...
Professor Jean-Claude Larreche
Alfred H. Heineken Chair of Marketing, INSEAD
jean-claude.larreche@insead.edu
www.linkedin....
#CLOwebinar
• Also please fill out the
event evaluation.
• Please take this time to
submit your Questions.
#CLOwebinar
Join our next Webinar!
Critical to Achieving Business
Results: Effective Negotiation
Tuesday, June 3, 2014
Web...
Powering Growth
Upcoming SlideShare
Loading in …5
×

Powering Growth

576 views

Published on

Can leadership development, and more generally HR, contribute significantly to the recurring and fundamental business challenge of delivering profitable growth?

In theory yes, as people are ultimately the drivers of growth. In practice, however, most firms address the growth challenge purely in a top-down fashion, through strategic moves and redeployment of resources. A key contribution of learning and HR development should be to unleash the people-based growth potential, the other avenue toward sustainable growth. This is what powering growth is about.

Based on his research, Jean-Claude Larreche will present a pragmatic approach to power people-based, value-creating growth. His session will address the following five points:

The three-stage road map to value-creating growth: discovery, power offer and engagement.
Growth for the firm: helping leaders contribute to the business growth objective.
Growth for the function: helping leaders make their function more valuable.
Growth for the individual: helping leaders become more valuable assets.
Developing ambidextrous talents for growth.

Published in: Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
576
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Powering Growth

  1. 1. #CLOwebinar The presentation will begin at the top of the hour. A dial in number will not be provided. Listen to today’s webinar using your computer’s speakers or headphones. Powering Growth
  2. 2. #CLOwebinar Speaker: Jean-Claude Larreche Professor of Marketing at INSEAD, Founder and Chairman StratX Moderator: Frank Kalman Senior Editor Chief Learning Officer magazine Powering Growth
  3. 3. #CLOwebinar Tools You Can Use Audio Control – A dial in number will not be provided. – Adjust the volume by sliding the indicator in the Media Player box to the left. – Also check your computer’s volume for external speakers or headsets.
  4. 4. #CLOwebinar Tools You Can Use Question & Answer – Type in your question in the “Q&A” box to the left. – These queries are visible by the presenter ONLY. – Type your question in the space at the bottom. – Click “Send.”
  5. 5. #CLOwebinar Tools You Can Use Twitter - Click “Post” in the Twitter widget. #CLOwebinar @CLOmedia
  6. 6. #CLOwebinar Tools You Can Use Speaker Bios Resources Media Player Q&A Slides Twitter Help Post Event Evaluation Share This
  7. 7. #CLOwebinar 1. May I receive a copy of the slides? YES! Click on the resource list located on the top left portion of your screen. 2. May I review the webinar recording at a later date? YES! You may log in again using today’s link to review the presentation on-demand. Frequently Asked Questions
  8. 8. #CLOwebinar Frank Kalman Senior Editor Chief Learning Officer magazine Powering Growth
  9. 9. #CLOwebinar Jean-Claude Larreche Professor of Marketing at INSEAD, Founder and Chairman StratX Powering Growth
  10. 10. Professor Jean-Claude Larreche Alfred H. Heineken Chair of Marketing, INSEAD jean-claude.larreche@insead.edu www.linkedin.com/in/jclarreche Powering Growth The Ultimate Leadership Development Challenge
  11. 11. www.stratx.com jean-claude.larreche@insead.edu Context of Powering Growth Background Research: NYSE Fortune 1000 150 business situations "The Momentum Effect", 2008 Leadership Development for Growth Momentum Leaders
  12. 12. www.stratx.com jean-claude.larreche@insead.edu The 3 Levels of "Powering Growth" Firm: Unit: Self: External customers Internal "customers“ Career and personal life
  13. 13. www.stratx.com jean-claude.larreche@insead.edu The 3 Levels of "Powering Growth" Firm: Unit: Self: External customers Internal "customers“ Career and personal life
  14. 14. jean-claude.larreche@insead.edu Leadership Development for Powering Growth Winning for the Firm Winning for the Unit Winning for Oneself
  15. 15. jean-claude.larreche@insead.edu The 2009 US Automobile Market
  16. 16. www.stratx.com jean-claude.larreche@insead.edu The 2009USAutomobile Market Collapse 600 700 800 900 Billion $ 2008 2009
  17. 17. www.stratx.com jean-claude.larreche@insead.edu The 2009USAutomobile Market Which Brand? Grew by 4% in Q1 (vs –36%) Doubled MS during the year Transformed its image
  18. 18. www.stratx.com jean-claude.larreche@insead.edu The 2009USAutomobile Market Which Brand?
  19. 19. www.stratx.com jean-claude.larreche@insead.edu The 2009USAutomobile Market
  20. 20. www.stratx.com jean-claude.larreche@insead.edu Powering Growth The3-StepRoadmap Customer Discovery Power Offer Customer Engagement
  21. 21. www.stratx.com jean-claude.larreche@insead.edu Powering Growth Customer Engagement is the Vision Customer Engagement
  22. 22. www.stratx.com jean-claude.larreche@insead.edu Powering Growth Customer Engagement is the Vision Customer Engagement Loyalty Cross-Buying Active Selling Co-creation • • Emotion ×Time = Sustainable Profits
  23. 23. jean-claude.larreche@insead.edu Engaged ?
  24. 24. www.stratx.com jean-claude.larreche@insead.edu Powering Growth Power Offer is the Engine Power Offer Customer Engagement
  25. 25. www.stratx.com jean-claude.larreche@insead.edu Powering Growth Power Offer is the Engine Power Offer Core Product +++ &
  26. 26. www.stratx.com jean-claude.larreche@insead.edu Powering Growth Power Offer is the Engine Power Offer Core Product +++ & Trust Prestige Belonging Assurance Confidence Status Connection Better Future Innovation Happiness Independence Recognition Simplicity Fun Hope Control ….
  27. 27. www.stratx.com jean-claude.larreche@insead.edu Powering Growth Power Offer is the Engine Power Offer R&D Design Unlimited Potential Sustained Differentiation Trend to Commoditization Core Product +++ &
  28. 28. www.stratx.com jean-claude.larreche@insead.edu Powering Growth Power Offer is the Engine Power Offer Emotions Inside R&D Design Unlimited Potential Sustained Differentiation Trend to Commoditization Core Product +++ &
  29. 29. jean-claude.larreche@insead.edu Are you still with me ?
  30. 30. www.stratx.com jean-claude.larreche@insead.edu Powering Growth Customer Discovery is the Source Customer Discovery Power Offer Customer Engagement
  31. 31. www.stratx.com jean-claude.larreche@insead.edu Powering Growth Customer Discovery is the Source Customer Discovery
  32. 32. www.stratx.com jean-claude.larreche@insead.edu Powering Growth Customer Discovery is the Source Customer Discovery
  33. 33. www.stratx.com jean-claude.larreche@insead.edu Powering Growth Customer Discovery is the Source Customer Discovery
  34. 34. www.stratx.com jean-claude.larreche@insead.edu Powering Growth Customer Discovery is the Source Customer Discovery
  35. 35. www.stratx.com jean-claude.larreche@insead.edu Powering Growth Winning for the firm : Consumers and Customers Developing leaders for the business growth objective Customer Discovery Customer Power Offer Customer Engagement
  36. 36. jean-claude.larreche@insead.edu Leadership Development for Powering Growth Winning for the Firm Winning for the Unit Winning for Oneself
  37. 37. www.stratx.com jean-claude.larreche@insead.edu Powering Growth Winning for the Unit: People Developing leaders to make their function more valuable People Discovery People Power Offer People Engagement
  38. 38. www.stratx.com jean-claude.larreche@insead.edu Tatiana Odabashian Director Legal Department, Heineken Russia
  39. 39. www.stratx.com jean-claude.larreche@insead.edu Heineken Legal House 2014
  40. 40. www.stratx.com jean-claude.larreche@insead.edu ЮристыкомпанииHEINEKENвРоссии признанылучшимюридическим департаментомРоссии 4 декабря 2013 г. Юристы компании HEINEKEN в России победили в номинации «Пищевая промышленность и производство продуктов питания» ежегодного международного конкурса «Лучшие юридические департаменты - 2013» журнала Legal Insight и компании Odgers Berndtson, в котором приняли участие более 100 юридических департаментов российских и зарубежных компаний, ведущих бизнес в России, итоги подводились в 17 отраслевых номинациях. Список участников конкурса в 2013 году включал такие компании ОАО «Лукойл», Efes Rus, САН ИнБев, ОАО «НТВ-плюс», РЖД, Икеа, ЗАО «ЮниКредит Банк», УК «Альфа Капитал» и др. Директор по правовым вопросам HEINEKEN в России Татьяна Одабашян: «Мы не в первый раз участвуем в конкурсе на звание «Лучшего юридического департамента» и очередная победа в этом престижном международном конкурсе свидетельствует о высоком уровне профессионализма наших специалистов. Особенно приятно одержать победу при такой серьезной конкуренции, ведь мы соревновались с крупными компаниями, лидерами отрасли. Эта награда - доказательство высокой оценки ежедневной работы над повышением качества менеджмента юридических рисков, распространению лучших судебных практик и формированию стандартов корпоративного управления».
  41. 41. www.stratx.com jean-claude.larreche@insead.edu HEINEKEN Russia lawyers are recognized as the best legal department in Russia 4 December 2013 HEINEKEN Russia lawyers have won the annual international competition "Best Legal Departments - 2013 " in the category " Food and food production ," organised by Legal Insight magazine and the company Odgers Berndtson. The competition was attended by more than 100 legal departments of Russian and foreign companies doing business in Russia in 17 industry categories. List of participants in 2013 included such companies as Lukoil, Efes Rus, SUNInbev, NTV-Plus, RZD, Ikea, UniCredit Bank, Alfa Capital, etc. Director of Legal Affairs HEINEKEN Russian Tatiana Odabashian: "It is not the first time that we participate in the “Best Legal Department "competition. Another award in this prestigious international competition indicates a high level of professionalism of our specialists. I am particularly pleased to get this award competing with such serious competitors, large companies, industry leaders. This award is a conformation that our daily work improves the quality of legal risks management, promotes best practice and judicial standards of corporate governance".
  42. 42. jean-claude.larreche@insead.edu Leadership Development for Powering Growth Winning for the Firm Winning for the Unit Winning for Oneself
  43. 43. www.stratx.com jean-claude.larreche@insead.edu PoweringQualityGrowth Winning for Oneself Helping leaders becoming more valuable assets Own Discovery Own Power Offer Targeted Engagement
  44. 44. jean-claude.larreche@insead.edu Richard Branson
  45. 45. www.stratx.com jean-claude.larreche@insead.edu Powering Growth Winning at the 3 Levels Customer Power OfferFirm Unit Self Customer Discovery Customer Engagement People Power Offer People Discovery People Engagement Own Power Offer Own Discovery Targeted Engagement
  46. 46. www.stratx.com jean-claude.larreche@insead.edu Leadership Development for Growth What Talents? They have appeared under different names: Discovery Upstream Value Creation Creativity E.Q. Divergence Exploration Execution Downtream Value Capture Rigor I.Q. Convergence Focus vs
  47. 47. www.stratx.com jean-claude.larreche@insead.edu Powering Growth Both “Left” and “Right” Contributions are essential for powering growth Ambidextrous Talents for Quality Growth A key leadership capability in the modern environment
  48. 48. www.stratx.com jean-claude.larreche@insead.edu Powering Growth Developing Ambidextrous Talents Learning Technologies for Powering Growth From MARKSTRAT to DiG: Discovery Innovation Growth
  49. 49. www.stratx.com jean-claude.larreche@insead.edu Powering Growth Winning at the 3 Levels Customer Power OfferFirm Unit Self Customer Discovery Customer Engagement People Power Offer People Discovery People Engagement Own Power Offer Own Discovery Targeted Engagement
  50. 50. www.stratx.com jean-claude.larreche@insead.edu Developing Ambidextrous Talents to Power Growth To learn more about the StratX approach for leadership development focused on powering growth To obtain a free demo of the DiG simulation To participate to a DiG Challenge Contact sebastien.lamiaux@stratx.com
  51. 51. Professor Jean-Claude Larreche Alfred H. Heineken Chair of Marketing, INSEAD jean-claude.larreche@insead.edu www.linkedin.com/in/jclarreche Thank You.
  52. 52. #CLOwebinar • Also please fill out the event evaluation. • Please take this time to submit your Questions.
  53. 53. #CLOwebinar Join our next Webinar! Critical to Achieving Business Results: Effective Negotiation Tuesday, June 3, 2014 Webinars start at 2 p.m. Eastern / 11 a.m. Pacific Register for all upcoming Chief Learning Officer Webinars at www.clomedia.com/webinars

×