Human          Digital<br />Making social media accountable<br />
By way of introduction<br />(click on the image)<br />Our clients are Billy Beane…..our brands are the Oakland A’s….and we...
agenda<br />Global experience<br />Our founding principle<br />The social media equation<br />G.H.O.S.T.<br />Research met...
our clients<br />
our founding Principle<br />Making social media accountable<br />
Who we are<br />Established 2007<br />Human analysis of online conversations <br />A proprietary research methodology<br /...
The social media equation<br />Behaviour + Objectives = ROI<br />
Behaviour + Objectives = ROI<br />Q1: Where is my audience online?<br />Q2: What is my audience talking about?<br />Q3:Is ...
Q1 - Where is my audience online?<br />Impact<br />
Q1 - Where is my audience online?<br />Advocacy<br />Impact<br />
Q1 - Where is my audience online?<br />Advocacy<br />Homepage        <br />Blog           <br />Social Network         <br...
Behaviour Case Study<br />Diffusion Award “Best Use of Social Media 2010”<br />
Marketing<br />Behaviour + Objectives= ROI<br />Commercial<br />    Goals 		   Hosts	                Objectives           ...
Objectives Case Study<br />22% increase in basket size<br />
Behaviour + Objectives = ROI<br />KPIs<br />Social metrics<br />Correlation <br />
ROI Case study<br />
How we work<br />Month 1<br />Month 2<br />Month 3<br />Month 4<br />Month 5<br />Month 6<br />Behaviour<br />
How we work<br />Month 1<br />Month 2<br />Month 3<br />Month 4<br />Month 5<br />Month 6<br />Behaviour<br />+<br />Objec...
How we work<br />Month 1<br />Month 2<br />Month 3<br />Month 4<br />Month 5<br />Month 6<br />Behaviour<br />+<br />Objec...
Sarah Ward, Founder<br />sarah@human-digital.com<br />(m) +44 (0) 7590 374 533<br />Christian Gladwell, Chief Executive<br...
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Human Digital - What we do....

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Human Digital - our proposition, product and process

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  • Objectives – awareness / physical attendance / online audience engagementOnline behaviour – early adopters / relevant topics / creative execution / delivery methodROI - 93% asset pick up rate / 4th trending topic on Twitter globally Day 1, Reach: 12,000,000, To support the re-launch of the BBC iPlayer, our insight informed the technical build options (Augmented Reality), delivery system (QR code) and creative execution (choice of talent). Whilst our monitoring proved real-time ROI.
  • Objectives – reduce media spend to support BI product / improve MS brand health in BUI decision maker communityOnline behaviour – identification of relevant digital networks / identification of key issues and misconceptionsROI - savings &gt;£250,000 Q1
  • Human Digital - What we do....

    1. 1. Human Digital<br />Making social media accountable<br />
    2. 2. By way of introduction<br />(click on the image)<br />Our clients are Billy Beane…..our brands are the Oakland A’s….and we’re the chubby kid…<br />
    3. 3. agenda<br />Global experience<br />Our founding principle<br />The social media equation<br />G.H.O.S.T.<br />Research methodology<br />ROI<br />
    4. 4. our clients<br />
    5. 5. our founding Principle<br />Making social media accountable<br />
    6. 6. Who we are<br />Established 2007<br />Human analysis of online conversations <br />A proprietary research methodology<br />A unique consulting framework<br />A proprietary ROI model<br />Proven across an international client base<br />
    7. 7. The social media equation<br />Behaviour + Objectives = ROI<br />
    8. 8. Behaviour + Objectives = ROI<br />Q1: Where is my audience online?<br />Q2: What is my audience talking about?<br />Q3:Is the audience talking about my brand / issue positively or negatively?<br />Q4: How much is the audience talking about my brand / issue?<br />Q5: What type of websites is my audience using?<br />Q6:What type of content drives engagement?<br />Q7: How best to engage with my audience?<br />
    9. 9. Q1 - Where is my audience online?<br />Impact<br />
    10. 10. Q1 - Where is my audience online?<br />Advocacy<br />Impact<br />
    11. 11. Q1 - Where is my audience online?<br />Advocacy<br />Homepage <br />Blog <br />Social Network <br />Forum<br />Impact<br />
    12. 12. Behaviour Case Study<br />Diffusion Award “Best Use of Social Media 2010”<br />
    13. 13. Marketing<br />Behaviour + Objectives= ROI<br />Commercial<br /> Goals Hosts Objectives Strategy Targets<br />Increase NPS<br />Marketing<br />Director<br />Reward loyalty<br />Differentiate messaging by customer segment<br />Click through<br /> Increase ARPU<br />Commercial<br />Director <br /> Sell additional products<br />Incentivize multi-channel customer<br />Basket size<br />
    14. 14. Objectives Case Study<br />22% increase in basket size<br />
    15. 15. Behaviour + Objectives = ROI<br />KPIs<br />Social metrics<br />Correlation <br />
    16. 16. ROI Case study<br />
    17. 17. How we work<br />Month 1<br />Month 2<br />Month 3<br />Month 4<br />Month 5<br />Month 6<br />Behaviour<br />
    18. 18. How we work<br />Month 1<br />Month 2<br />Month 3<br />Month 4<br />Month 5<br />Month 6<br />Behaviour<br />+<br />Objectives<br />
    19. 19. How we work<br />Month 1<br />Month 2<br />Month 3<br />Month 4<br />Month 5<br />Month 6<br />Behaviour<br />+<br />Objectives<br />=<br />ROI<br />
    20. 20. Sarah Ward, Founder<br />sarah@human-digital.com<br />(m) +44 (0) 7590 374 533<br />Christian Gladwell, Chief Executive<br />christian@human-digital.com<br />(m) +44 (0) 79545 159 012<br />Mark Bjornsgaard, Strategy Partner<br />mark@human-digital.com<br />(m) +44 (0) 7939 155 935<br />

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