3 routes to social media return on investment

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3 routes to social media return on investment

  1. 1. 3 Routes to Social Media ROI<br />Clear correlation between a specific Social metric and a financial one<br />1<br />Financial Metrics(from which we can calculate ROI - amount of money made, minus the amount of money spent, divided by the amount spent)<br />Social Metrics(metrics associated with specific tactics – Facebook, Twitter, blogs etc)<br />Reduction in cost<br />Followers<br />Likes<br />Traffic tagged from a social asset – directly attributable to a financial metric (usually a sale)<br />Sales<br />2<br />Revenue<br />Retweets<br />Views<br />Topic<br />Sentiment (by topic)<br />Social activity in aggregate, impacts “Macro” Social Metrics…..<br />….a clear correlation established, between a “Macro” Social metric, and a financial one<br />Share of Voice<br />3<br />

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