Peert - Internet TV


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  • Peert - Internet TV

    1. 1. Internet TV Using p2p video distribution to create a near zero-cost broadcast network
    2. 2. Problem <ul><li>Cost of providing high-quality video on Internet </li></ul>$ users
    3. 3. Solution <ul><li>Peer-to-peer technology is massively scalable </li></ul><ul><ul><li>User-friendly and web-based video distribution platform </li></ul></ul>$ users
    4. 4. Distribution network Metadata Peert web service End-consumers Browser Ajax Peert peer service BitTorrent Partners SOAP HTML Content
    5. 5. Competitive arena <ul><li>Competitors </li></ul><ul><ul><li>No European players </li></ul></ul><ul><li>Substitute products: streaming video </li></ul><ul><li>Entrants </li></ul><ul><ul><li>Low barriers for entry </li></ul></ul><ul><ul><li>Raise switching costs, brand identification, subsidies, fast growing industry </li></ul></ul><ul><li>Suppliers: technology partners </li></ul><ul><li>Buyers: partners that create the network </li></ul><ul><ul><li>Entertainment / Infotainment </li></ul></ul><ul><ul><li>Marketing & Corporate communication </li></ul></ul><ul><ul><li>E-Learning </li></ul></ul>
    6. 6. Example
    7. 7. Product roadmap <ul><li>Metadata </li></ul><ul><ul><li>TV-Anytime (CMS) </li></ul></ul><ul><ul><li>Web 2.0: tags, reviews, ratings, notes, etc. </li></ul></ul><ul><li>Peert web service </li></ul><ul><ul><li>Reporting </li></ul></ul><ul><ul><li>Content caching </li></ul></ul><ul><li>Peert peer service </li></ul><ul><ul><li>Connectivity & decentralization </li></ul></ul>
    8. 8. Cost issues of peer-to-peer <ul><li>Pushes costs to end-consumer </li></ul><ul><ul><li>Flat-fee broadband subscription </li></ul></ul><ul><li>Thus, pushes costs to ISPs </li></ul><ul><li>But ISPs will not kill peer-to-peer </li></ul><ul><ul><li>Peer-to-peer drives demand for broadband access </li></ul></ul><ul><ul><li>ISPs are equipped to handle this traffic </li></ul></ul><ul><ul><ul><li>Peering agreements </li></ul></ul></ul><ul><ul><ul><li>Caching strategies </li></ul></ul></ul>
    9. 9. What are people doing with broadband? Peer-to-Peer Downloading 61.44% of current peer-to-peer traffic is video, 11.34% is audio, 27.22% belongs to other category.* *CacheLogic
    10. 10. Problems traditional peer-to-peer services <ul><li>Proven technology, but usability issues: </li></ul><ul><ul><li>Router / firewall configuration </li></ul></ul><ul><ul><li>Codec installation </li></ul></ul><ul><ul><li>Malformed content </li></ul></ul><ul><ul><li>Limited search, only on title </li></ul></ul><ul><ul><li>No integration with content owners’ websites </li></ul></ul>
    11. 11. Undisputed peer-to-peer <ul><li>Peer-to-peer is associated with sharing copyrighted material, but </li></ul><ul><ul><li>It is just an other way of getting content from A to B </li></ul></ul><ul><ul><li>Super-distribution is supported by all DRM standards </li></ul></ul>
    12. 12. File sharing explained origin seed
    13. 13. Technical challenges <ul><li>Connectivity </li></ul><ul><ul><li>Firewalls, NATs, and proxies break Internet’s end-to-end principle </li></ul></ul><ul><li>Decentralization </li></ul><ul><ul><li>Content distribution (tracker) </li></ul></ul><ul><ul><li>Serving metadata </li></ul></ul>
    14. 14. Will p2p streaming kill p2p file sharing? <ul><li>NO, </li></ul><ul><ul><li>Only relevant for live streams </li></ul></ul><ul><ul><ul><li>Sports </li></ul></ul></ul><ul><ul><ul><li>Web cams </li></ul></ul></ul><ul><ul><ul><li>… </li></ul></ul></ul>
    15. 15. Internet TV beats Telco’s IPTV offerings <ul><li>Proprietary network </li></ul><ul><ul><li>Limited audience </li></ul></ul><ul><li>Standard television </li></ul><ul><li>Relative high-cost </li></ul><ul><ul><li>Servers and bandwidth </li></ul></ul><ul><ul><li>Hard-/software </li></ul></ul><ul><li>Open Internet </li></ul><ul><ul><li>Large audience </li></ul></ul><ul><li>Innovative concepts </li></ul><ul><li>Near zero-cost </li></ul><ul><ul><li>Edge distribution </li></ul></ul><ul><ul><li>Software </li></ul></ul>
    16. 16. Why the Netherlands? Why Europe?
    17. 17. Home network Portable platform DVD player TV Streamium PC or Broadband Internet USB DVD UPnP
    18. 18. Trends <ul><li>Ratio of produced video content to available content is the highest of any content industry </li></ul><ul><li>Production costs are going down </li></ul><ul><li>Broadband penetration is growing </li></ul><ul><li>Users want to record and download TV content on their PC to watch on their TV </li></ul><ul><li>P2P decreases bandwidth cost to zero </li></ul><ul><li>Time-shifted television (e.g., PVR) will become accepted </li></ul>
    19. 19. TV shows ranked by popularity Average number of people watching The Body Blockbusters Hit movies / shows National television <ul><li>The Long Tail </li></ul><ul><li>TV not broadcasted in your area </li></ul><ul><ul><li>Foreign TV </li></ul></ul><ul><li>Old TV shows </li></ul><ul><ul><li>Shows from archives </li></ul></ul><ul><ul><li>Missed shows </li></ul></ul><ul><li>None broadcasted video </li></ul><ul><ul><li>Independent films </li></ul></ul><ul><ul><li>… </li></ul></ul><ul><li>Small audience / Cost sensitive TV </li></ul><ul><ul><li>Video blogs </li></ul></ul><ul><ul><li>Reality shows </li></ul></ul>
    20. 20. Disruptive Characteristics of P2P <ul><li>Path to own mainstream market </li></ul><ul><ul><li>Mainstream: youngsters </li></ul></ul><ul><li>Non-Sustaining development </li></ul><ul><ul><li>Open source and scalable technology </li></ul></ul><ul><li>Over capacity in current market </li></ul><ul><ul><li>Too many TV channels & DVD prices tumbling </li></ul></ul><ul><li>Seen as inferior technology </li></ul><ul><ul><li>File share in not VOD </li></ul></ul><ul><li>Customers needs have to be falsely perceived </li></ul><ul><ul><li>People want broadcast? Want IPTV-STB or PVR </li></ul></ul>