Digital Media in Pakistan Rising significance of Digital Media in Pakistan Increased usage of internet and social media applications by people in Pakistan E.g. Facebook users in Pakistan Dec 2008: 358,978 Jan 2011: 3,607,860 905% growth in 25 months Total Population: 177, 671, 000 Internet Users: 20, 431, 000 Mobile Subscribers: 107, 900, 000
Purpose of Case StudiesThe purpose of these case studies is to allow readers to have a better understanding, and in-depth views with regards to Digital Media in Pakistan.
Case Studies Yes! We Khan - Imran Khan Rally (2011) Osama at Abbottabad (2011) Digital Media being used to blackmail rape victims (2011) Pakistan floods (2010) The Long March (2007)
Yes! We Khan - Imran Khan RallySocial media was used in arecent rally by the PakistanTehreek-e-Insaf (PTI) onDecember 25thIt was a major socialmedia milestone forPakistan
Yes! We Khan - Imran Khan Rally PTI uses social media to: The key platforms PTI‟s social media efforts clarify party policies include: dispel rumours Imran Khan‟s and PTI‟s engage with voters official Facebook pages inspire hope & groups provide a catalyst for change
Yes! We Khan - Imran Khan Rally‘We Want Imran Khan To Be The Next Prime Minister Of Pakistan’
Osama at Abbottabad (2011)Live tweets of the Abbottabad raid by Pakistani blogger Sohaib Athar
Osama at Abbottabad (2011) Before US President Obama announced and confirmed the death of Osama Bin Laden, Twitter was already abuzz with speculation of the event. More people hear the news via Twitter first than anywhere else.
Digital Media being used to blackmail rape victims (2011) Year 2010 An one-hour video showing the rape of teenage girls in Khairpur hit YouTube It was only after the registration of a First Information Report (FIR) and intervention by the concerned parties that the video was blocked Year 2011 Two more cases of the same nature surfaced in Karachi and again the digital media was exploited to widely distribute the rape videos and blackmail the poor victims Video was removed from YouTube after War Against Rape contacted the concerned website‟s administrator
Digital Media being used to blackmail rape victims (2011)Saveed Siraj, a social media expert: “Laws governing ethical usage of these websites are emerging, but it is still an “ongoing process” as the area is a relatively recent development on the internet.” “Cyber laws exist in Pakistan, but they are weak at the moment and more needs to be done.”
Pakistan floods (2010)Social Media Campaign helped to raise funds for floods victims
Pakistan floods (2010) Social Media Campaign was led by ordinary people Responded quickly and generously More than 4000 people contacted their politicians in just over 24 hours
The Long March (2007) A case study in digital activism What happened? November 2007 Then-president Pervez Musharraf imposed a state of emergency, deposed a Supreme Court Justice, and blocked all television channels
The Long March (2007) The Long March A strong civil society campaign, spearheaded by the legal community In an effort to restore the independent judiciary and democratic rule Using chat forums, YouTube videos, Twitter feeds, and blogs to organize the Long March, publicize its various events and routes To ensure that citizen reporting live from the march itself can be widely circulated to counter the government-influenced coverage of the protest on mainstream media outlets