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What's this business model thing?

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What's this business model thing?

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A short description of what the Business Model Innovation method is. Enjoy.
The method was developed by Alexander Osterwalder: thank you Alex!

A presentation by http://hugowiz.it

A short description of what the Business Model Innovation method is. Enjoy.
The method was developed by Alexander Osterwalder: thank you Alex!

A presentation by http://hugowiz.it

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What's this business model thing?

  1. 1. What's this Business Model thing?
  2. 2. 1 - It's a Concept
  3. 3. Example: the concept of Flower. An Eskimo can understand what an Orchid is, even if he has never seen one, if he masters the concept of Flower. Petal Corolla Stamens Stem
  4. 4. Everything should be made as simple as possible, but no simpler. (A. Einstein) The Business Model concept is simple and clear. Value Customers Activities Proposition Relationship Resources Channels Costs and Partners Revenues
  5. 5. The Business Model concept was reformulated by Alexander Osterwalder. It was published in the book: Business Model Generation.
  6. 6. 2 - It's a language
  7. 7. Example: musical notation. The language of music lets you write on paper: sentences, stories and musical operas. Rules Meaning Pac-Man 1/8 1/16 4/4 1/2 1/4 Mozart F G A D C
  8. 8. It's a visual language. The combination of text and images activates both brain emispheres. Problem solving is up to 75% better. Memory's performance is 600% better. Brain 100 % Active + = Text
  9. 9. You can see the relationships between elements. This language gives you the big picture of a Business Model. In a textual document, instead, information is layed out as a sequence and the relationships aren't immediately clear. y r e l a t i o ns h i p s i n M an pa ra Sequential. lle guadagno = ricavi - costi l. . ge pa on e E v e r y t h i ng i n
  10. 10. 3 - It's a method
  11. 11. The method suggests a five fases process for designing Business Models. The process covers the whole lifetime cycle of a Business Modlel. Process 1 2 3 4 5 Mobilize Understand Design Implement Manage
  12. 12. The method integrates with many innovation techniques. Customer Insights, Ideation, Visual Thinking, Prototyping, Storytelling, Scenarios ... Customer Insights What does he think? What does What does he hear? he see? What does he say? Pain Gain
  13. 13. The method integrates with many strategic tools and techniques: Blue Ocean Strategy, SWOT analysis, Business Environment analysis, Customer Development. Business Environment SWOT Analysis trends strength weakness industry markets opporunity threat macroeconomics
  14. 14. What's this Business Model thing? 1 - It's a concept: it lasts forever. 2 - It's a language: for communication. 3 - It's a method: for innovation..
  15. 15. For workshops and assistance in business modeling in Italian www.hugowiz.it Special thanks to Alexander Osterwalder for publishing the method. www.businessmodelgeneration.com $Date: 2011-10-24 15:56:03 +0200 (lun, 24 ott 2011) $ $Revision: 54 $ This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

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