1. Bring Fair Insurance
to Life

2. 10LIFE HONG KONG 2
Is Insurance
Protection or Frustration?
At 10Life, we share the frustrations of insurance buyers.

3. 10LIFE HONG KONG
We understand the UNFAIRNESS faced by insurance buyers
Some current issues in the insurance industry
UNFAIR PRODUCTS UNFAIR SALES UNFAIR CLAIMS
Complicated and Unclear
Policy Terms
Difficult for consumers to
understand & compare
Dishonest
Sales Tactics
Advise products that are high-
commission but low-protection
Complicated Process &
Secret Clauses
Cannot receive reasonable payout
in claims
3

4. 10LIFE HONG KONG
10Life strives to Bring FAIR Insurance To Life
by combining Technology and Compassion
FAIR PRODUCTS FAIR SALES FAIR CLAIMS
10Life Insurance Ratings
System &
Product Decoder
Increase Product Transparancy
Non-commissioned
Advisors
Provide Unbaised
& Professional Advice
Independent Claims
Ambassadors
Provide End-to-End Claims
Support & Ensure Fair Payout
4

5. 10LIFE HONG KONG
Compare 1,000+ insurance products
Our actuaries decode and score insurance products from
50+ insurers in Hong Kong.
5
Fair Products: I0Life Ratings System

6. 10LIFE HONG KONG
Unbiased First-in-market Transparent
6
Insurance products are analysed with quantitative research under each rating scheme designed by 10Life’s actuaries,
based on what matter the most to consumers. The top rated products under each category are awarded 5-star.
Fair Products: 10Life Ratings System

7. 10LIFE HONG KONG 7
Fair Products: 10Life Decoder
Our unique ratings system is transformed into a digital database with interactive modules, empowering consumers
to easily understand and compare insurance products and get the right coverage.
It also encourages insurers to improve product features and pricing competitiveness.

8. 10LIFE HONG KONG
Provide unbiased advice
Our salary-based advisors always put customers
first, and never engage in hard-selling techniques
to pursue sales commissions. Whether it is general
enquiries, product recommendations, or policy
review, our salary-based advisors are always
available to assist and support.
8
Fair Sales: Non-commissioned advisors

9. 10LIFE HONG KONG
Ensure fair payout
Our independent claims ambassadors provide
end-to-end claims support and ensure fair
payout via the 10Life Claims Decoder.
9
Fair Claims: Independent Claims Ambassadors

10. 10LIFE HONG KONG
Connect consumers, advisors & insurers
We believe building a healthier ecosystem can help achieve
our goal of helping consumers get the right insurance and fair
payout.
10Life Ecosytem
10

11. 10LIFE HONG KONG
3.4M
Unique Annual Users
50+
Insurer Partners
+194%
Revenue Growth2
11
Our Growth in Hong Kong
2017 2018 2019 2020 2021
19K / 190K
80K / 790,000
120K/ 1.3M
170K / 1.8M
Monthly/Annual Active Users1
5K / 68K
2022
700K+
/ 3.4M
1: Google Analytics Unique Users
2: 2022 to 2020 Actual Revenue 11

12. THANK YOU
12
www.10Life.com