1.
Social media and technology
consultant, Work at
@DialogueAus, #mccsm board
member, #hcsmanz chatter. Big
youth advocate
@HUGHSTEPHENS
HUGHSTEPHENS.COM

2.
ITS NOT JUST FOR RESEARCH OR ADVOCACY

3.
Don’t lie, don’t pry, don’t cheat,
Can’t delete, don’t steal ,don’t
reveal
-- Mayo Clinic CSM

4.
SO HOW CAN WE USE IT?
Professional
development
Marketing /
Patient
Public
relationships
Heatlh

5.
RULE 1:
KNOW WHEN TO
TAKE IT OFFLINE

6.
#HEALTHYCHAT

7.
#HCSM

8.
#AIDS2012

9.
HOW CAN YOU START?
• GOOGLE YOURSELF
• Get twitter. It’s quite fun. You can lurk as long
as you want.
• Join a professional healthcare community 
LinkedIn has heaps, find some forums, Sermo
(specialised), Twitter hashtag, Blog…
• Do some research (formal/informal) to see
where, how and why you’d like to use social
media
• Interact with the public before your patients
(risk lower!).
• What information do they want to hear?
• How can you encourage positive behaviours?
• Where do they ‘hang out’?