How Health Practitioners can use Social Media

Hugh Stephens
Hugh StephensDirector at Dialogue Consulting Australia
Social media and technology
consultant, Work at
@DialogueAus, #mccsm board
member, #hcsmanz chatter. Big
youth advocate

            @HUGHSTEPHENS

            HUGHSTEPHENS.COM
ITS NOT JUST FOR RESEARCH OR ADVOCACY
How Health Practitioners can use Social Media
How Health Practitioners can use Social Media
How Health Practitioners can use Social Media
Don’t lie, don’t pry, don’t cheat,
Can’t delete, don’t steal ,don’t
 reveal
-- Mayo Clinic CSM
How Health Practitioners can use Social Media
How Health Practitioners can use Social Media
How Health Practitioners can use Social Media
SO HOW CAN WE USE IT?



                 Professional
                 development




                           Marketing /
          Patient
                             Public
       relationships
                            Heatlh
RULE 1:
KNOW WHEN TO
TAKE IT OFFLINE
#HEALTHYCHAT
How Health Practitioners can use Social Media
How Health Practitioners can use Social Media
#HCSM
How Health Practitioners can use Social Media
#AIDS2012
HOW CAN YOU START?
• GOOGLE YOURSELF
• Get twitter. It’s quite fun. You can lurk as long
  as you want.
• Join a professional healthcare community 
  LinkedIn has heaps, find some forums, Sermo
  (specialised), Twitter hashtag, Blog…
• Do some research (formal/informal) to see
  where, how and why you’d like to use social
  media
• Interact with the public before your patients
  (risk lower!).
   • What information do they want to hear?
   • How can you encourage positive behaviours?
   • Where do they ‘hang out’?
1 of 18

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How Health Practitioners can use Social Media

  • 1. Social media and technology consultant, Work at @DialogueAus, #mccsm board member, #hcsmanz chatter. Big youth advocate @HUGHSTEPHENS HUGHSTEPHENS.COM
  • 2. ITS NOT JUST FOR RESEARCH OR ADVOCACY
  • 6. Don’t lie, don’t pry, don’t cheat, Can’t delete, don’t steal ,don’t reveal -- Mayo Clinic CSM
  • 10. SO HOW CAN WE USE IT? Professional development Marketing / Patient Public relationships Heatlh
  • 11. RULE 1: KNOW WHEN TO TAKE IT OFFLINE
  • 15. #HCSM
  • 18. HOW CAN YOU START? • GOOGLE YOURSELF • Get twitter. It’s quite fun. You can lurk as long as you want. • Join a professional healthcare community  LinkedIn has heaps, find some forums, Sermo (specialised), Twitter hashtag, Blog… • Do some research (formal/informal) to see where, how and why you’d like to use social media • Interact with the public before your patients (risk lower!). • What information do they want to hear? • How can you encourage positive behaviours? • Where do they ‘hang out’?