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How Health Practitioners can use Social Media

  1. 1. Social media and technology consultant, Work at @DialogueAus, #mccsm board member, #hcsmanz chatter. Big youth advocate @HUGHSTEPHENS HUGHSTEPHENS.COM
  2. 2. ITS NOT JUST FOR RESEARCH OR ADVOCACY
  3. 3. Don’t lie, don’t pry, don’t cheat, Can’t delete, don’t steal ,don’t reveal -- Mayo Clinic CSM
  4. 4. SO HOW CAN WE USE IT? Professional development Marketing / Patient Public relationships Heatlh
  5. 5. RULE 1: KNOW WHEN TO TAKE IT OFFLINE
  6. 6. #HEALTHYCHAT
  7. 7. #HCSM
  8. 8. #AIDS2012
  9. 9. HOW CAN YOU START? • GOOGLE YOURSELF • Get twitter. It’s quite fun. You can lurk as long as you want. • Join a professional healthcare community  LinkedIn has heaps, find some forums, Sermo (specialised), Twitter hashtag, Blog… • Do some research (formal/informal) to see where, how and why you’d like to use social media • Interact with the public before your patients (risk lower!). • What information do they want to hear? • How can you encourage positive behaviours? • Where do they ‘hang out’?

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