RETARGETINGRIGHT CUSTOMER - RIGHT TIME - RIGHT MESSAGE
GARY HENDERSONTWEET US @IMDIGITALAGENCY • WWW. INTERACTIVITYMARKETING.COM • GARY@INTERACTIVITYMARKETING.COM
WHAT IS RETARGETING?• Serving ads to target individuals who have visited your website• Goal: Saturate target market with b...
WHAT IS RETARGETING?TWEET US @IMDIGITALAGENCY • WWW. INTERACTIVITYMARKETING.COM • GARY@INTERACTIVITYMARKETING.COM
WHY RETARGETING IS IMPORTANT?98% of site visitors leave websites without convertingThe average consumer has               ...
SETTING UP A RETARGETING CAMPAIGN• Place a snippet of generated code onto the page(s) to which you want to drive traffic•E...
SETTING UP A RETARGETING CAMPAIGN• Design specific text/display ads for each page/item that you wish to retarget• Once a c...
GOOGLE REMARKETINGPros•No management fees•Can use research from SEO and PPC campaigns•Easy to get started•Familiarity with...
OUTSIDE VENDORSPros•Ads are displayed across more than just Google’s network•Extensive tools and monitoring capabilities•E...
OUTSIDE VENDORSTWEET US @IMDIGITALAGENCY • WWW. INTERACTIVITYMARKETING.COM • GARY@INTERACTIVITYMARKETING.COM
CASE STUDY: YANKEE CANDLEGoals•Grow customer base•Re-engage previous customers•Specifically target shopping cart abandonme...
CASE STUDY: YANKEE CANDLEResults•10% of visitors who abandoned shopping cartsreturned to the site•10% of those converted•6...
CASE STUDY: TRAVELOCITYGoals•Maximize ROI by retargeting customers who searched for flights but did not convertStrategy•Ut...
CASE STUDY: TRAVELOCITYResults•651% increase in CTR•Cost per Transaction-- 79% decrease•Transaction Volume-- 230% increase...
GARY HENDERSON                         Interactivity Marketing               Gary@InteractivityMarketing.com              ...
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Retargeting Presentation Search Exchange

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Retargeting Presentation Search Exchange

  1. 1. RETARGETINGRIGHT CUSTOMER - RIGHT TIME - RIGHT MESSAGE
  2. 2. GARY HENDERSONTWEET US @IMDIGITALAGENCY • WWW. INTERACTIVITYMARKETING.COM • GARY@INTERACTIVITYMARKETING.COM
  3. 3. WHAT IS RETARGETING?• Serving ads to target individuals who have visited your website• Goal: Saturate target market with brand message/value proposition and to remain top-of-mind TWEET US @IMDIGITALAGENCY • WWW. INTERACTIVITYMARKETING.COM • GARY@INTERACTIVITYMARKETING.COM
  4. 4. WHAT IS RETARGETING?TWEET US @IMDIGITALAGENCY • WWW. INTERACTIVITYMARKETING.COM • GARY@INTERACTIVITYMARKETING.COM
  5. 5. WHY RETARGETING IS IMPORTANT?98% of site visitors leave websites without convertingThe average consumer has 7 interactions with a company beforeconvertingRetargeting campaigns cost 20% less (on average) than site-targetedcampaigns on a CPM basisRetargeting CTRs are roughly 2x higher than that of traditional PPC TWEET US @IMDIGITALAGENCY • WWW. INTERACTIVITYMARKETING.COM • GARY@INTERACTIVITYMARKETING.COM
  6. 6. SETTING UP A RETARGETING CAMPAIGN• Place a snippet of generated code onto the page(s) to which you want to drive traffic•Each time an individual visits the page, a cookie will be attached TWEET US @IMDIGITALAGENCY • WWW. INTERACTIVITYMARKETING.COM • GARY@INTERACTIVITYMARKETING.COM
  7. 7. SETTING UP A RETARGETING CAMPAIGN• Design specific text/display ads for each page/item that you wish to retarget• Once a certain number of visitors view the page, retargeting ads are triggered across the ad network TWEET US @IMDIGITALAGENCY • WWW. INTERACTIVITYMARKETING.COM • GARY@INTERACTIVITYMARKETING.COM
  8. 8. GOOGLE REMARKETINGPros•No management fees•Can use research from SEO and PPC campaigns•Easy to get started•Familiarity with interface and measurement methodsCons•Ads only display across Google’s network•Requires time and labor to manage and maintain TWEET US @IMDIGITALAGENCY • WWW. INTERACTIVITYMARKETING.COM • GARY@INTERACTIVITYMARKETING.COM
  9. 9. OUTSIDE VENDORSPros•Ads are displayed across more than just Google’s network•Extensive tools and monitoring capabilities•Experts managing accounts•Data/results are presented in easy-to-digest formatCons•Usually requires management fees and/or percent of ad spend/return•Having to find the perfect partner for your business TWEET US @IMDIGITALAGENCY • WWW. INTERACTIVITYMARKETING.COM • GARY@INTERACTIVITYMARKETING.COM
  10. 10. OUTSIDE VENDORSTWEET US @IMDIGITALAGENCY • WWW. INTERACTIVITYMARKETING.COM • GARY@INTERACTIVITYMARKETING.COM
  11. 11. CASE STUDY: YANKEE CANDLEGoals•Grow customer base•Re-engage previous customers•Specifically target shopping cart abandonmentStrategy•Target customers who abandoned shopping carts (60 days or less)•Used Google Remarketing•Text and display ads promoting coupons and discounts TWEET US @IMDIGITALAGENCY • WWW. INTERACTIVITYMARKETING.COM • GARY@INTERACTIVITYMARKETING.COM
  12. 12. CASE STUDY: YANKEE CANDLEResults•10% of visitors who abandoned shopping cartsreturned to the site•10% of those converted•600% higher conversion rate than the accountaverage•CPC less than half of average account CPC•468% increase in ROI TWEET US @IMDIGITALAGENCY • WWW. INTERACTIVITYMARKETING.COM • GARY@INTERACTIVITYMARKETING.COM
  13. 13. CASE STUDY: TRAVELOCITYGoals•Maximize ROI by retargeting customers who searched for flights but did not convertStrategy•Utilized dynamic retargeting to target specific flights/routes for which visitors were searching•Marketed area hotels/car rentals to visitors who did convert TWEET US @IMDIGITALAGENCY • WWW. INTERACTIVITYMARKETING.COM • GARY@INTERACTIVITYMARKETING.COM
  14. 14. CASE STUDY: TRAVELOCITYResults•651% increase in CTR•Cost per Transaction-- 79% decrease•Transaction Volume-- 230% increase•Earnings-- 133% increase TWEET US @IMDIGITALAGENCY • WWW. INTERACTIVITYMARKETING.COM • GARY@INTERACTIVITYMARKETING.COM
  15. 15. GARY HENDERSON Interactivity Marketing Gary@InteractivityMarketing.com www.InteractivityMarketing.com @GaryLHenderson @IMDigitalAgencyTWEET US @IMDIGITALAGENCY • WWW. INTERACTIVITYMARKETING.COM • GARY@INTERACTIVITYMARKETING.COM

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