A Commercial Space Market

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The current newly forming markets for commercial space.

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A Commercial Space Market

  1. 1. A Commercial Space Market? A BALANCED APPROACH
  2. 2. TOPICS 1. Balance 2. Market 3. Aircraft 4. Spaceport
  3. 3. Balance <ul><li>When considering opportunities </li></ul><ul><li>Three basic options: </li></ul><ul><ul><ul><li>Do nothing </li></ul></ul></ul><ul><ul><ul><li>Do something </li></ul></ul></ul><ul><ul><ul><li>Do everything </li></ul></ul></ul><ul><li>Specific to business markets </li></ul><ul><ul><ul><li>Outsource everything </li></ul></ul></ul><ul><ul><ul><li>Outsource something </li></ul></ul></ul><ul><ul><ul><li>Outsource nothing </li></ul></ul></ul>
  4. 4. Commercial Space-Joyrides <ul><li>Virgin Galactic (airline) and Scaled Composites (aircraft): innovators & current market share holders - SUBORBITAL </li></ul><ul><ul><li>34,000 have registered for flights </li></ul></ul><ul><ul><li>$190,000 a ticket per flight for a total of $950,000 in per-flight revenue (estimated in 2004) </li></ul></ul><ul><ul><li>Initial ticket price of $200,000 (estimated in 2007) </li></ul></ul><ul><ul><li>50,000 customers to space in the first ten years of operation (estimated in December 2005)  </li></ul></ul><ul><ul><li>The Virgin group consists of more than 200 companies around the world with expected annual revenues of $10.7 billion in fiscal year 2005/6 </li></ul></ul><ul><ul><li>Other market entrants to include Rocketplane (currently taking reservations at $250,000) </li></ul></ul>
  5. 5. Commercial Space-Payloads <ul><li>UP Aerospace at New Mexico’s spaceport provides payload launches: </li></ul><ul><ul><li>All launch packages include:  Professional payload and launch support, Government and Spaceport approvals, and conscientious technical advice and assistance throughout the entire project </li></ul></ul><ul><ul><li>The flight in March was sold out. Commercial and educational sectors represented 11 customer payloads flown onboard the suborbital rocket </li></ul></ul>
  6. 6. The NEXT Market <ul><li>Orbital flights </li></ul><ul><ul><li>NASA’s new effort to purchase Commercial Orbital Transportation Services—called COTS </li></ul></ul><ul><ul><li>COTS funds available spread out over several years is some $500 million </li></ul></ul><ul><ul><li>NASA received over 90 proposals </li></ul></ul>
  7. 7. Aircraft <ul><li>Suborbital: </li></ul><ul><ul><li>Human payload like Spaceship Two or Rocketplane </li></ul></ul><ul><ul><li>Nonhuman payload like UP Aerospace </li></ul></ul><ul><li>Orbital: </li></ul><ul><ul><li>Human payload like envisioned by NASA COTS </li></ul></ul><ul><ul><li>Nonhuman payload like envisioned by NASA COTS </li></ul></ul>
  8. 8. Spaceports <ul><li>New Mexico, United States of America </li></ul><ul><li>Oklahoma Spaceport (Rocketplane) </li></ul><ul><li>Ras Al-Khaimah, United Arab Emirates </li></ul><ul><li>Spaceport Singapore </li></ul><ul><li>Spaceport Sweden, Kiruna </li></ul><ul><li>Baikonur Cosmodrome, Kazakhstan </li></ul><ul><li>Woomera Range, Australia </li></ul><ul><li>More in development…to include Dutch colonies;-) </li></ul>
  9. 9. KLM Markets SUBORBITHUMAN SUBORBIT NONHUMAN ORBIT NONHUMAN ORBIT HUMAN
  10. 10. Summary <ul><li>Current markets are suborbital for human and nonhuman payloads </li></ul><ul><ul><li>Immediate entrance with few competitors </li></ul></ul><ul><ul><li>Relative low cost of market entrance </li></ul></ul><ul><ul><li>Spaceship Two quote from Burt Rutan: </li></ul></ul><ul><ul><li>“ I’m getting a commercial system going for one reason: I don’t think anybody else will”. “I think it’s really important for me to build a lot of them,” he added, not just a few for Sir Richard Branson’s Virgin Galactic , “but a lot of them.” </li></ul></ul>
  11. 11. Advice for Developing a civilian space enterprise: Follow the leaders <ul><li>Hire the right front office team </li></ul><ul><li>Choose your sales force carefully </li></ul><ul><li>Know your potential customers </li></ul><ul><li>Create a unique product </li></ul><ul><li>Design great marketing materials </li></ul><ul><li>Pay attention to the legal paperwork </li></ul><ul><li>Plan for the worst case </li></ul><ul><li>Make customer service a priority </li></ul><ul><li>Pick your agents and partners carefully </li></ul><ul><li>Don’t make promises you aren’t sure you can keep </li></ul><ul><li>State it over and over again that everything is going to be inherently risky </li></ul><ul><li>Quoted from Derek Webber, Director of Spaceport Associates in Rockville, Maryland </li></ul>

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