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Visual storytelling

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The presentation offers standard and interlinked visual charts to help authors generate story ideas and write them with consistency and reliability. I hope that these charts shall help authors to do more unswerving writing with fewer efforts. Readers are invited to comment, add slides and criticize so as to upgrade the presentation.

Published in: Marketing, Business

Visual storytelling

  1. Visual Storytelling: A Creative Approach Ali Anani, PhD
  2. Dr. Rodney King, I dedicate this presentation to you. I know it is imperfect. You wrote to me "One becomes perfect by being imperfect". This presentation is about storytelling, but in no know reflects my deepest appreciation of your teaching lesson.
  3. If you don’t have a story to grab attention most likely you are fighting a losing battle
  4. It is easier to interest people with the story of your product than using benefit charts and statistics tables
  5. Storytelling fuels hearts and warms up interest, if done properly
  6. But how to grab the attention?
  7. The story must have a conflict. The more intense the conflict is, the more interesting your story is
  8. Conflict is a struggle between two opposing forces
  9. Both internal and external conflicts are essential elements of a storyline.
  10. It is vital for a storytelling to introduce and build up conflict in order to reach a story goal. Consistency builds trust A storyteller must gain the trust of his/ her readers
  11. Beliefs Behavior Values Attitudes Bad behavior originates from bad values
  12. Beliefs Behavior Values Attitudes Bad behavior originates from bad values Not only that as acidic personalities may mostly end in acidic hair, to give one example Character appearance build-up
  13. Beliefs Behavior Values Attitudes Bad behavior originates from bad values Feelings are also important as they change with the conflict Thoughts affect beliefs Character appearance build-up Thoughts Feelings Not only that as acidic personalities may mostly end in acidic hair, to give one example
  14. During conflict Conflict Initiation FeelingsFeelings Feelings After Conflict
  15. To standardize the visuals, I suggest using the same scale for all story elements That is the PH (Acidity Scale) Acidic Neutral Alkaline 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
  16. What is pH? pH is a scale measuring the acidity and alkalinity of a product An acidic personality is generally critical, hostile, or easily offended. The scale goes from zero (strongly acidic) to 14 (strongly alkaline), 7 being neutral. It belongs to the acidic part of the PH scale
  17. An illustrative example Negative ideas are acidic and sour; whereas positive ones are alkaline (basic) Human body prefers an acidity, PH, around 7 Do we need PH of around 7 for “Food for thought”? 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 PH Meter of Ideas Very acidic thoughts (negative thoughts) Neutral thoughts (best food for thoughts very alkaline thoughts (postive thoughts) Ali Anani,PhD
  18. Beliefs Behavior Values Attitudes Bad behavior originates from bad values Feelings are also important as they change with the conflict Thoughts affect beliefs Character physical and habits build-up Thoughts Feelings Now, it is time to put all on the same scale
  19. Value scale Example, Aggressiveness Example, Calmness Example, Inventiveness 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Thoughts Scale Negative Thoughts Positive Thoughts 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Feelings Scale Negative Feelings Positive Feelings 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Disappointment scale And pain scale Such as 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Beliefs Scale Strong Disbelief Neutral Belief Strong Belief 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Attitudes Scale Hopeless Very Hopeful 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Behavior Scale Hopeless Very Hopeful Alkaline FoodAcidic Food 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Character description For example, an acidic person has an acidic hair tends to eat acidic food and wear clothes with acidic colors Suchas
  20. Hopefully this approach will allow seeing together the chapter and the full story so as to feedback on each other

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