The wind of emotions in storytelling

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We need to be storytelling to attract readers. Stories must be charged with emotions to trigger actions. However; emotions must have a reasonable velocity to be effective. The presentation suggests the use of an anemometer to measure the velocity of winds generated by emotions differentials. Controlling this velocity is a key towards controlling emotional interactions with products and services.

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The wind of emotions in storytelling

  1. 1. The Wind of Emotions in storytelling The Wind of Emotions in storytelling Ali Anani, PhD
  2. 2. Customer wants the maximum delight with the minimum pain
  3. 3. Professor Rod King is the pioneer of introducing the idea of maximizing delight and minimizing pain for customers.
  4. 4. Next, is a slide by Rod King to show where delight falls on his canvas
  5. 5. DRAMATIC STORY CANVAS Simply Explain, Conceive, and Present Memorable Stories in Business and Life #4ROD. Dr. Rod King. rodkuhnhking@gmail.com & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  6. 6. We may stretch this concept further
  7. 7. Customers feel pain NOW Customers expect delight in the FUTURE
  8. 8. If customers’ expectations of delight are below their expectation the delight turns into pain
  9. 9. I shall go one step further and make delight and pain part of a diamond of emotions Delight FearPain GRUDGE
  10. 10. I shall go one step further and make delight and pain part of a diamond of emotions These feelings have differentials in their intensity and heat Delight Fear Pain GRUDGE
  11. 11. The Wind of Emotions metaphor jumps to my head Delight Fear Pain GRUDGE
  12. 12. Why? Delight Fear Pain GRUDGE
  13. 13. Because we measure the speed of wind by using an anemometer
  14. 14. Because we measure the speed of wind by using an anemometer An anemometer has four cups. Each cup is attached to the end of a horizontal arm, each of which is mounted on a central axis
  15. 15. Because we measure the speed of wind by using an anemometer When wind pushes into the cups, they rotate the axis. The faster the wind, the faster the cups spin the axis.
  16. 16. The wind blows when there is pressure differential in the air. The stronger the differential is, the stronger the wind is
  17. 17. Emotions aren’t different. Emotions heat us to different levels depending on their intensity
  18. 18. This suggests the idea that emotions create their wind
  19. 19. The greater the differential between positive and negative emotions, the stronger the wind is.
  20. 20. The rapidity of changing feelings causes the wind to change direction and the to exponentially increase the velocity of the wind of emotions
  21. 21. This can be very perplexing to customers
  22. 22. I correlate this phenomenon to viral sales
  23. 23. The shorter time people, say tweet a message, the greater the impact is
  24. 24. Table showing the effect of varying the Viral Cycle Time (ct)
  25. 25. When we tell a story, we have to observe the wind of emotion the story generates so as not to confuse the reader
  26. 26. We need to maximize delight, but within limits and at certain velocity to get the best results
  27. 27. This is the way to maximize the interaction of customer: product interactions. This is the way to maximize the interaction of customer: product interactions.
  28. 28. Do you agree?
  29. 29. Make the flight onboard your story empty of severe wind pockets. But, you need “fasten the seat belt” on to keep the reader interested

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