I dedicate this presentation to
Ravi S Iyer
HR and Organization Development Consultant
For making so many rewarding commen...
SMART Goals Require…

Specific
 Measurable Assignable Realistic Time-Bound
The face in the mirror moves only if the lady moves
The shadow of the tree moves only if the tree moves
How
about
emo+ons?
What
are
their
shadows?

Even
though
we
don’t
see
emo+ons;
yet
we
see
the

movements
of
their
ac+ons


Move
hearts
to
move
hands
in
pockets

Move
hearts
to
move
hands
in
pockets


We
don’t
see
emo+ons,
but
are
able
to
see
their
ac+ons


(hands
in
pockets)

These
leaders
realize
that
emo+ons


are
the
bridge
between
goals
and
ac+ons

Emo+ons
are
a
'Powerhouse'
for
several
things

like,
crea+vity,
anger,
passion,
compassion,

excitement,
joy,
thrill,
happ...
Move
hearts
to
move
hands
in
pockets

SMART
Goals
Require…

SMART
Ac+ons


Specific Measurable Assignable Realistic Time-Bound
Actions


Actions

Actions

Actio...
Ads have SMART goals towards targeted customers that
must lead to:

SMART ACTIONS
Say you want to advertise bottled water to sports people
You assign certain employee to increase sales
by 10% over three m...
The groups decide to do that by advertising
The group members realizes that they need to trigger emotions
FEAR is a great emotional trigger
Sports people fear dehydration
The stronger the fear is, the greater the action is
Selling Emotions
You are not selling water; you are selling emotions for good health
or negative emotions of bad health
Some foods like garlic in pizza
make you feel thirsty
Young women care for their good shapes.
Sell bottled water where they exercise
Link drinking water emotionally to a social cause
Link drinking water emotionally to a social cause

Do you want to enjoy good health alone while children suffer?
10% of pr...
Add the emotions of guilt to trigger action
Don’t want to
share your delight?
Value Addition
Value Addition
"If you find a better water to keep you well,
we’ll buy it for you"
There is a growing tendency to get more in less time

IN
Thirsty for a great body
Drink
the Walk
Water Your Success
Run and drink fun in the sun
BOTTLED WATER IS

Health running in your body
Go from SMART emotions
to SMART Actions
Thank you
Move hearts to move hands in pockets
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Move hearts to move hands in pockets

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Emotions have their shadows. These are the movements or actions resulting from the power of emotions. Use this simple fact to energize your business

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Move hearts to move hands in pockets

  1. 1. I dedicate this presentation to Ravi S Iyer HR and Organization Development Consultant For making so many rewarding comments on my posts
  2. 2. SMART Goals Require… Specific
 Measurable Assignable Realistic Time-Bound
  3. 3. The face in the mirror moves only if the lady moves
  4. 4. The shadow of the tree moves only if the tree moves
  5. 5. How
about
emo+ons?
What
are
their
shadows?

  6. 6. Even
though
we
don’t
see
emo+ons;
yet
we
see
the
 movements
of
their
ac+ons


  7. 7. Move
hearts
to
move
hands
in
pockets

  8. 8. Move
hearts
to
move
hands
in
pockets
 We
don’t
see
emo+ons,
but
are
able
to
see
their
ac+ons

 (hands
in
pockets)

  9. 9. These
leaders
realize
that
emo+ons

 are
the
bridge
between
goals
and
ac+ons

  10. 10. Emo+ons
are
a
'Powerhouse'
for
several
things
 like,
crea+vity,
anger,
passion,
compassion,
 excitement,
joy,
thrill,
happiness,
sadness
etc
 and
in
your
car
seat
example
I
would
say
that
 some+mes
even
religious
sen+ments
play

 a
role
in
deciding
whether
a
customer
chooses
 a
leather
seat
cover
or
not
 Ravi
S
Iyer

  11. 11. Move
hearts
to
move
hands
in
pockets

  12. 12. SMART
Goals
Require…
 SMART
Ac+ons
 Specific Measurable Assignable Realistic Time-Bound Actions
 Actions Actions Actions Actions
  13. 13. Ads have SMART goals towards targeted customers that must lead to: SMART ACTIONS
  14. 14. Say you want to advertise bottled water to sports people You assign certain employee to increase sales by 10% over three months
  15. 15. The groups decide to do that by advertising
  16. 16. The group members realizes that they need to trigger emotions
  17. 17. FEAR is a great emotional trigger
  18. 18. Sports people fear dehydration The stronger the fear is, the greater the action is
  19. 19. Selling Emotions You are not selling water; you are selling emotions for good health or negative emotions of bad health
  20. 20. Some foods like garlic in pizza make you feel thirsty
  21. 21. Young women care for their good shapes. Sell bottled water where they exercise
  22. 22. Link drinking water emotionally to a social cause
  23. 23. Link drinking water emotionally to a social cause Do you want to enjoy good health alone while children suffer? 10% of profit go for the treatment of children infected with cancer
  24. 24. Add the emotions of guilt to trigger action
  25. 25. Don’t want to share your delight?
  26. 26. Value Addition
  27. 27. Value Addition "If you find a better water to keep you well, we’ll buy it for you"
  28. 28. There is a growing tendency to get more in less time IN
  29. 29. Thirsty for a great body
  30. 30. Drink the Walk
  31. 31. Water Your Success
  32. 32. Run and drink fun in the sun
  33. 33. BOTTLED WATER IS Health running in your body
  34. 34. Go from SMART emotions to SMART Actions
  35. 35. Thank you

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