Juicy titles do not lose readers<br />Ali Anani, PhD<br />
Juicy Titles to Win Hearts<br />Which of the following <br />titles are <br />heart-winners?<br />
Titles are Attractants<br />Emotional titles do not lose readers<br />Moving titles do not lose readers<br />Emotional tit...
Titles are Attractants- 2<br />Magnetic titles to attract readers<br />Magnetic titles to attract readers' hearts<br />Jui...
Titles are Attractants- 3<br />Losing titles to win hearts<br />Pulling titles to push readership poverty<br />Soft titles...
Titles are Attractants- 4<br />Emotional titles do not lose readers <br />Juicy titles do not lose readers <br />Juicy tit...
Which Title Captured Your Attention?<br />Some of the titles carried different themes<br />Opposite themes- soft and hard,...
Titles Evaluation<br />One way of testing the impacts of these titles was to seek the average evaluation of panelists.<br ...
Titles Evaluation- 2<br />The agreement between the panelists’ opinions and the Headline Analyzer was startling. <br />The...
Titles Evaluation- 3<br />The agreement between the panelists’ opinions and the Headline Analyzer was startling. <br />The...
The Winning Title<br />
Juicy Titles Do Not Lose Readers <br />The panelists gave this title the highest score<br />In conformity, The Headline An...
A Step Forward<br />How about the titles I published on slideshare<br />Is there a relationship between views, number of c...
Summary of the Published Presentations<br />
Use of NeuroXLClusterizerSoftware for Classification<br />In line with my previous presentations, NeuroXLClusterizer was u...
Classification into Two Clusters<br />The cluster weights are as is shown in the figure to the right<br />
Classification into Two Clusters- 2<br />The clusters grouping are<br />
Classification into Two Clusters- 3<br />The presentations with higher score attracted more views<br />
Classification into Two Clusters- 5<br />In contrast, ratios of downloads and comments are not positively correlated with ...
Three Clusters Behave Similarly<br />
Other Factors<br />Titles may bring more views<br />The content of the presentation, date of publication, reason for inter...
Conclusion<br />The title of this presentation scored exceptionally high. It shall be interesting to see how many views it...
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Juicy titles do not lose readers

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The influence of titles in increasing the number of views of presentations is discussed. Initial finding show that influential titles bring more views

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Juicy titles do not lose readers

  1. 1. Juicy titles do not lose readers<br />Ali Anani, PhD<br />
  2. 2. Juicy Titles to Win Hearts<br />Which of the following <br />titles are <br />heart-winners?<br />
  3. 3. Titles are Attractants<br />Emotional titles do not lose readers<br />Moving titles do not lose readers<br />Emotional titles are inviting<br />Catch readers with catchy titles<br />
  4. 4. Titles are Attractants- 2<br />Magnetic titles to attract readers<br />Magnetic titles to attract readers' hearts<br />Juicy titles to win hearts<br />heartfelt titles to win hearts<br />
  5. 5. Titles are Attractants- 3<br />Losing titles to win hearts<br />Pulling titles to push readership poverty<br />Soft titles for hard hearts<br />Thawing titles freezing readers' eyes<br />
  6. 6. Titles are Attractants- 4<br />Emotional titles do not lose readers <br />Juicy titles do not lose readers <br />Juicy titles to win hearts <br />
  7. 7. Which Title Captured Your Attention?<br />Some of the titles carried different themes<br />Opposite themes- soft and hard, pull and push, lose-win and so on<br />A combination of subtle word differences such as catch-catchy were tested<br />
  8. 8. Titles Evaluation<br />One way of testing the impacts of these titles was to seek the average evaluation of panelists.<br />A second way was to use the fantastic website “The Free Headline Analyzer”, which evaluates headlines for their motivational values.<br />
  9. 9. Titles Evaluation- 2<br />The agreement between the panelists’ opinions and the Headline Analyzer was startling. <br />The average score of the panelists is given in the next slide<br />
  10. 10. Titles Evaluation- 3<br />The agreement between the panelists’ opinions and the Headline Analyzer was startling. <br />The average score of the panelists on a selected sample is shown on the next slide<br />
  11. 11. The Winning Title<br />
  12. 12. Juicy Titles Do Not Lose Readers <br />The panelists gave this title the highest score<br />In conformity, The Headline Analyzer gave it the rare score of 100!!<br />I decided then this presentation to have this title<br />
  13. 13. A Step Forward<br />How about the titles I published on slideshare<br />Is there a relationship between views, number of comments, downloads and the latter two percentages with the score of the title?<br />To increase the sample I added the four presentation published by SheereenIzzat on slideshare<br />
  14. 14. Summary of the Published Presentations<br />
  15. 15. Use of NeuroXLClusterizerSoftware for Classification<br />In line with my previous presentations, NeuroXLClusterizer was used for classification of the excel sheet.<br />
  16. 16. Classification into Two Clusters<br />The cluster weights are as is shown in the figure to the right<br />
  17. 17. Classification into Two Clusters- 2<br />The clusters grouping are<br />
  18. 18. Classification into Two Clusters- 3<br />The presentations with higher score attracted more views<br />
  19. 19. Classification into Two Clusters- 5<br />In contrast, ratios of downloads and comments are not positively correlated with the score of the title<br />
  20. 20. Three Clusters Behave Similarly<br />
  21. 21. Other Factors<br />Titles may bring more views<br />The content of the presentation, date of publication, reason for interest in the subject presentation are among other factors that influence downloading and commenting<br />
  22. 22. Conclusion<br />The title of this presentation scored exceptionally high. It shall be interesting to see how many views it attracts<br />

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