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Fixed versus variable

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The question fixed versus variable prices lead to the generation of four creative selling ideas

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Fixed versus variable

  1. 1. creative selling ideas
  2. 2. Fixed prices versus variable prices Fixed policy versus variable policyFixed opinion versus variable opinion Which One Would You Choose?
  3. 3. Some coffee shops you order, pay and get seated
  4. 4. The cost comes before the benefit
  5. 5. The cost comes before the benefit This is a fixed policy
  6. 6. The customer divides the benefit over cost If the benefit is very minor it magnifies
  7. 7. We made sure the add triggers peopleemotionally and prompts them to act.
  8. 8. The ad resulted inimportant increase of sales
  9. 9. The company realized an infinite benefit
  10. 10. We won the trust of the international firm.
  11. 11. Not surprising we handle all thefirm’s promotional activities
  12. 12. That is to say desire is theprecursor to acting
  13. 13. The client get something at zero cost
  14. 14. By the time he pays for the ads the customer has already reaped the benefits.
  15. 15. A variation of this policy is to charge a fixed percentage of the bill and the remaining amount will be paid by theclient in parallel to the benefit he gets.
  16. 16. The only condition is that people have to state why they were unhappy or partially satisfied.
  17. 17. Result : complaints improvedservices and more than 90% of clients pay the bill in full
  18. 18. Go where the pain is magnifiedThe benefit will be greatly appreciated
  19. 19. One example is my idea to a pharmaceuticalcompany to put dispensing machines filledwith tablets for headaches at places where people need them the most
  20. 20. Big pain with cheap tabletsThe benefit is great
  21. 21. It is not fixedor variable as much as it isadaptation to the needs of customers
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The question fixed versus variable prices lead to the generation of four creative selling ideas

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