Social networking with customers goesthrough consecutive phases Conclude Connect Attract
Blending the free phases will makeyour efforts futile
I thought of a metaphor to ease the understanding ofthe presentation Can you think of one before proceeding? ?
How about treating visitors asguests to your eHome (website, blogor whatever?
Treat guests of yourvirtual home as you would treat them in your “physical” home
Apply the same concepts to yourvirtual home guests
Physical Home Virtual HomeWarm Invitation Applicable ApplicableWarm Welcoming Applicable ApplicableShow them around Applicable ApplicablePlentiful Varieties Applicable ApplicableComfortable Bed Applicable Comfortable stayFrequent Nice Gestures Applicable Offer frequent gifts The best presents are those which come in small packagesFill their Time Applicable ApplicableProvide Homemade Physical articles Articles as posts andArticles the likeNever Give the Guest you Applicable Highly applicableInvited him to Benefitfrom Him
http://www.inc.com/guides/2010/07/how-to-make-a- social-media-marketing-strategy.html Social media is ultimately about relationships. If you approach social media with sales as your end goal, your audience will notice and, most likely, you will be ignored.
How to make guest feel at home? It may seem like a challenge to make your guests feel at home, but the key is a little hospitality, a welcoming persona, and if you want, a few extra touches here and there to make your guests feel special. Here are our tips for being the perfect host for your overnight guests.http://www.coylehospitality.com/news/exceed-spa-guest-expectations-to-gain-a-loyal-customer-base/
What Social Consumers Want From Brands (And What TheyActually Get From Marketers) [INFOGRAPHIC]Did you know that while more than three-quarters (76 percent) ofmarketers feel that they know what their consumers want, onlyabout one-third (34 percent) have actually asked
Remember All advertising actions need toresult in a positive conversationwith the customer. Else he/sheshall never show up again
Make sure the sentiments (notonly the short-term emotions)are right by measurementAgain, Don’t Assume
When sentiments are negative, trustis low and business with customersbecome difficult
A famous example is showing a Dell computer burning on the net. Sentiments became very negative Don’t make offers to angry customers. Neutralize their negativity first
A guest who leaves your home in a negative sentiment is unlikely to visit you again before comforting him/her Do the same to your dissatisfied virtual visitors
http://www.socialmediaexplorer.com/social-media- monitoring/sentiment-analysis/ Sentiment analysis means better targeted marketing, faster detection of opportunities and threats, brand-reputation protection, and the ultimate aim, profit. Profit realization Increased Targeted customer marketingengagement Brand boosting Uncovering of and protection opportunities
Social Media Marketing: Mind Your MannersIts true you will not find a list of dos anddonts when it comes to social mediamarketing, but you must mind your mannersin order for your efforts in social marketing tobe successful. Social mediamarketing is aboutinteraction, interaction createsrelationships and thoserelationships open up theopportunity for you to share information…