Businesses that live in two contradicting values shall not survive. The presentation explains why using real life metaphors

1. Ali Anani, PhD
Businesses
Living Double
Value Lives

2. I dedicate this presentation
to the thoughtful thinker
Shrutin Shetty
Shrutin is an inspirer as a virtual
friend and as a writer of deep ideas

3. We live
quite
often in
two
different
worlds

4. Deterministic
and
undeterminst
ic worlds

5. Living
between
two
different
cultures
at work
and at
home

6. Amphibians
living in water
and on land
But mostly living
at the larvae
stage in water
and migrate on
land afterwards

7. Many people
live double
lives on a
daily basis

8. Social
Networks
world
Diminishing
family
world

9. Distant lives as if
they come from
two worlds
Engagement
on Social
Networks
World
Engagement
in Family
World

10. Studies concluded the
greater the difference
between the home and
work modes, the more
dissatisfied people are
with their jobs.
http://www.discoveryourpersona
lity.com/newsletter8.html

11. Doing one task that
interests you while
thinking of a task
that you are
compelled to do,
but procrastinating
over it

12. Example:
A husband playing
secretively with a
beautiful female
employee while
showing love to his
wife at home

13. Looking for the core
cause might reveal
that the husband
based his marriage
on physical
attributes only such
as beauty

14. Beauty doesn’t last.
I call it “The diminishing return on
beauty”, to speak the language of
business
Beauty Level
Time

15. When beauty wades
away, the husband
becomes prone to seeking
beauty from outside

16. The inner spiritual world
of the husband
segregates from his
physical world.
And thus living two
different lives

17. Smart people have realized that we
live in two worlds at the same time, a
physical outer world and a deeper
inner spiritual world
Dreamy
Reality After
times
Dreamy
reality

18. Swinging between contradicting
attractors may lead to burnout
World A Attractor World B Attractor

19. The fear of being
caught coupled with
the possibility of
widespread broadcast
of being found out on
social networks puts
the person under
enormous stress.

20. Businesses
aren’t
different

21. Many
businesses use
Value of
Diminishing
Return to cheat
customers

22. …….which promised to boost a car’s mileage
by at least 50 percent, turning any vehicle
into a hybrid. The company made millions
selling the kits, at about $1,000 a piece, to
unsuspecting motorists.
In fact, they were all being cheated,
according to the Federal Trade Commission,
which last month reached a settlement with
the company to stop what it calls the
“phony” claims of UCSA.
https://www.mint.com/blog/consumer-iq/5-telltale-signs-that-a-c
ompany-is-cheating-you-012012/

23. This is an example of dishonesty making the
customer feel cheated
The company shall be under stress for fear it
shall be found out
Stresses businesses that eventually stresses
the customer

24. Free products
Guaranteed
maintenance
New features…
Sweet promises on the
service, but turn bitter
when need arises

25. Worse is these men are
trying to survive; in
survival mode they
become very selfish and
wicked in their behavior.

26. These businesses start the
separation journey
between their physical and
spiritual journey

27. Like a
husband
cheating his
wife and
found out,
so are these
cheating
businesses.

28. Business may survive
for a while when:
Delight of
cheating/Risk of being
found out
is high

29. These businesses find
an explanation for
their behavior.
But, for a while

30. No
business
shall be
able to
cheat all
people all
the time

31. Businesses may overlook
this fact, but they are
stressed for fear of being
found out

32. These businesses burnout
internally, and if not shall
be burnout when their
cheating actions are
discovered

33. Businesses
that build
on solid
values and
stick to
them shall
only survive

34. Stressful
Emotions
Businesses
shouldn’t live
double life;
else this is a
recipe for
death