Building  Healthy  Social  Media            Relationship                        Ali  Anani
Explosion	  of
I	  bla	  bla	  bla              People	  shall	  not	  listen	  to	  you	                             unless…            ...
They	  trust	  you
YOU   People	  will	  trust	  you	  if	  you	  build        Credibility                    Reliability       Avoid	  using...
Having	  built	  trust	  is	  NOT	  enough	                      becausecustomers	  now	  do	  not	  voluntarily	  give   ...
They	  trust	  more	  other	  clients
Make	  people	  feel	  you	  are	  a	  
Similar	  to	  stock	  markets	           people	  build	  their	  trust	  and	  do	  trust-­‐based	  business	  on	  a	  ...
Commit                   5          Classify      Capitalize              3            B               4       AConnect   ...
Commit                   5          Classify              3Connect       4   1        Create    2  Collect
This	  wave	  goes	  up	  and	  down	       and	  not	  in	  a	  straight	  line	                           so 	  that	  w...
safety    Feeling	  safe	  that	  they	  deal      with	  you	  is	  a	  priority	  
That	  is	  why	  you	  CONNECT	  about	  their	  needs	  and	  then
You	  Classify	  customers	  to	  CREATE  content	  that	  appeals	  to	  them	  
And	  you	  COMMIT	  yourself	  customers’	  genuine	  needs	  and
Capitalize   B             Now,	  A             C
customers’	  concerns    This	  way	  customers	  feel	  you	  are	                      one	  of	  themCustomers	  trust	...
You	  are	  ready	  now	  to	  CAPITALIZE	  and	  CULTIVATE	  
Trust  B uilding  P hase Business  B uilding  P hase                     Commit                       5              Class...
This	  perpetual	  process	  ensures	  that                 Relevant               Timely,	  and	  
 and	  then	  an	  input	  for	  the	  next	  wave
Building healthy media relationship
Building healthy media relationship
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Building healthy media relationship

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Trust is shifting direction and we have to adapt to gain customers.

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  • @xiby
    George, you are spot on with your observation. I shall read read the reference again and link with the author. Thank you so much for your great feedback
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  • @AliSadeddin

    Thanks Ali for your sound comment. This wave is in emulation of the well-studied human behavior in the stock market. I was fortunate enough to find support from the sports arena. See my presentation 'Emotions in Action'
    http://www.slideshare.net/hudali15/emotions-in-action
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  • Your presentation about 8C's has a point but it is very summarized and simplified. I think we need to know more about why we need to go through Continue, Capitalized and Cultivate without having the shortcut of going again to connect and start the loop again. I believe there is a solid reason why you find out that before closing the loop we have to continue with the additional 3 C's. If you have more demonstration of this finding, please share it with me. However, I agree with you in concept that we have to continue being sure of the customer satisfaction and then to capitalize our efforts and relations and cultivate the results.
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  • @ah_livia
    A great surprise to your comments again, dear ah_livia. I am happy that the 8-wave structure resonates with you. Million thanks for your support.
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  • Ali Anani,

    This is the first presentation of yours I’m looking at in 2013 and WOW! I’m super impressed. The graphics were a nice complement to your comprehensible topic. Thanks to you, the”8-Wave relationship” is solidified in my mind :)
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Building healthy media relationship

  1. 1. Building  Healthy  Social  Media   Relationship Ali  Anani
  2. 2. Explosion  of
  3. 3. I  bla  bla  bla People  shall  not  listen  to  you   unless… mmm bla  bla ??!!
  4. 4. They  trust  you
  5. 5. YOU People  will  trust  you  if  you  build Credibility Reliability Avoid  using  I  instead  of  you -­‐  that  is  showing  concern  for  the  client
  6. 6. Having  built  trust  is  NOT  enough   becausecustomers  now  do  not  voluntarily  give trust to  consultants
  7. 7. They  trust  more  other  clients
  8. 8. Make  people  feel  you  are  a  
  9. 9. Similar  to  stock  markets   people  build  their  trust  and  do  trust-­‐based  business  on  a  5+3  wave  
  10. 10. Commit 5 Classify Capitalize 3 B 4 AConnect 1 Create C 2 Collect
  11. 11. Commit 5 Classify 3Connect 4 1 Create 2 Collect
  12. 12. This  wave  goes  up  and  down   and  not  in  a  straight  line   so  that  we  may  evaluate  the   experiences  gained
  13. 13. safety Feeling  safe  that  they  deal with  you  is  a  priority  
  14. 14. That  is  why  you  CONNECT  about  their  needs  and  then
  15. 15. You  Classify  customers  to  CREATE content  that  appeals  to  them  
  16. 16. And  you  COMMIT  yourself  customers’  genuine  needs  and
  17. 17. Capitalize B Now,  A C
  18. 18. customers’  concerns This  way  customers  feel  you  are   one  of  themCustomers  trust  birds  of  the  same  feather
  19. 19. You  are  ready  now  to  CAPITALIZE  and  CULTIVATE  
  20. 20. Trust  B uilding  P hase Business  B uilding  P hase Commit 5 Classify Capitalize B 3 A Connect Create Continue 4 1 C Cultivate 2 Collect
  21. 21. This  perpetual  process  ensures  that Relevant Timely,  and  
  22. 22.  and  then  an  input  for  the  next  wave

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