Local Internet MarketingDefining and HubShout Solutions
Defining Local Internet Marketing: Presence1. The practice of maximizing the online exposure of a business in its service area on the following platforms: – Internet Search Engines (Google, Yahoo, Bing) • Search Network and Content Network • Local and Map Services – Specialty Local Sites (Yelp, Insiderpages, Angies List) – Mobile Applications (Google Mobile, iPhone Maps, Bing Mobile) – Video Sites (YouTube) – Free 411 (Google 411, Free 411, Bing Voice) – Social Media Sites (Facebook, Twitter)
Website is the hub of local presencebut you must be visible on local search services Your Business and Website
Defining Local Internet Marketing: Measure & Track1. Using web best practices to track results to provide a business owner with clear ROI – For service businesses • Lead tracking by source • Phone tracking by source – For retail businesses • Phone tracking by source • Coupon downloads by source – Social Media Stats (friends/followers, mentions, content pushed)
Measure and Track All Results Your Business and Website Track Phone CallImpressions & Tracking Visitors Online Leads
Defining Local Internet Marketing: Engage & Harvest1. Use email and social media to encourage current customers to refer new customers and/or buy more – Capture and syndicate customer reviews – Automated refer a friend programs – Weekly / monthly specials with social media integration (twitter and facebook)
HubShout Questions• Adam, a random slide but I think we have to keep asking… what is HubShout.com? – Local Internet Marketing? – Reseller Local Internet Marketing? – Consulting Services – Enterprise SEO & PPC Platform – Link Building Network (Public & Private Network)• I think we can be 2-3 of these things but probably not all• What % of our current SEO targets are local?