Law Firm Case Study

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HubShout Case Study covering Legal Search Marketing Services

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Law Firm Case Study

  1. 1. Law Firm Marketing Case Study HubShout Legal Marketing Services
  2. 2. Overview <ul><li>Situation:  </li></ul><ul><ul><li>Florida based law firm focused on plaintiff law </li></ul></ul><ul><ul><li>Historically had used TV and Yellow Pages to drive new client calls </li></ul></ul><ul><ul><li>Firm approached HubShout to help develop their online marketing channel to diversify acquisition sources </li></ul></ul><ul><li>Actions: </li></ul><ul><ul><li>HubShout redesigned their website to be more direct response (strong Call to Action on website) </li></ul></ul><ul><ul><ul><li>Custom case evaluation tool uses interactive wizard to score potential clients </li></ul></ul></ul><ul><ul><li>Call tracking and website analytics for ROI evaluation </li></ul></ul><ul><ul><li>Google and Yahoo Paid Search Campaign on geo-targeted searches </li></ul></ul><ul><ul><li>SEO campaign for local and national search terms </li></ul></ul>
  3. 3. Results <ul><li>Financial: </li></ul><ul><ul><li>Search engines are now the second largest source of new clients after TV. Volume is growing twice as fast as TV </li></ul></ul><ul><ul><li>Online leads are 50% less than leads from TV </li></ul></ul><ul><ul><li>Online case evaluation tool is able to segment the best prospects and cut down on intake phone time  </li></ul></ul><ul><li>  </li></ul><ul><li>Business Opportunity: </li></ul><ul><ul><li>Firm launched new area of practice using only the online channel </li></ul></ul><ul><ul><ul><li>Firm was able to test new opportunity without heavy investment in TV production or campaign cycles </li></ul></ul></ul><ul><ul><li>Firm is now organically ranking on national search terms that have allowed it to evaluate expanded markets </li></ul></ul>
  4. 4. Conclusion <ul><li>Contact HubShout today to learn discuss how we can take your legal marketing to the next level. </li></ul><ul><li>We offer a 30-Day Free Trial of our SEO and PPC services PLUS a $100 Google Adwords Credit for New Accounts * </li></ul><ul><li>Get Started Now! Complete the form below. </li></ul>*Google requires a client credit card to receive the $100 credit

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