Hubshout local webinar 11 2011

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Hubshout local webinar 11 2011

  1. 1. New Features New phone company  Cheaper per minute charges  Instant number procurement (US, CA, UK)  More number search features  Caller ID data captured HubShout setup enhancements  Purchase numbers in dashboard  Edit phone number attributes  Add ability to announce recording  Add ability to turn on / off recording  Whisper feature
  2. 2. New Features HubShout Reporting Enhancements  Label your numbers  Real-time updates of calls  View MTD calls by label and source  View MTD web leads by source  Advanced data table for easier sorting / filtering
  3. 3. National Search Blended Results
  4. 4. Refined Geo 7 Pack
  5. 5. Geo Search 7 Pack
  6. 6. Local Search Factors David Mihm produces an annual local search factors report In June, a panel evaluated high and low ranking sites against those criteria:  High / low both had verified listings  High / low both had selected accurate categories  Review data was important The panel also looked at non-local factors like traditional SEO criteria  Links to website  Exact keyword in anchor text
  7. 7. Our Approach Local SEO is a part of the overall online marketing campaign  Verification – one time project to  Claim Google Places page  Claim Yahoo and Bing  Ongoing citations and updates  Ongoing program to keep core 3 listings up to date  Manual review submission (1 / month)  Submit listing to additional third party sites  Consultation to help setup a review program Ideally you would do this in conjunction with SEO and Social
  8. 8. Tasks
  9. 9. Local ReviewsPoint review to My Customer Review or another review site

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