Hubshout account management webinar 9 2011


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Hubshout account management webinar 9 2011

  1. 1. Account Management Project manage all activities on the account Create positive customer satisfaction Retain customer and seek ways to expand relationship Be Proactive
  2. 2. Scheduled Touch Points Let your dashboard do some of the work for you  1st of Month – Monthly report for each active campaign  15th of the Month – Private labeled search newsletter  Daily or Weekly (Monday) Search Alerts – shows organic visits to site by day or week  Daily Social Media Alerts – shows social mentions (negative or all)  Lead notification for Web to Lead form (immediate) Review Customer Communication Webinar from 8/2011
  3. 3. Monthly Meeting Hold at least a monthly meeting We recommend a recurring event either in the client office or on the phone Create an agenda  Work performed  Results  Rankings, Traffic (non-branded and individual terms), Conversions, Emails Sent, Social Media Mentions, PPC  Review checklist and open tasks  Implementing onsite recommendations  Tracking setup requirements  Next month activities
  4. 4. Checklist Specific Tasks: * Monitor PPC Goals * Growth in non-branded organic traffic. * Keywords that are pegged (position 1-5) * Phone tracking (including set-up) * Sales tracking (including set-up) * Analytics (including set-up) * Social media monitoring * Email marketing * Onsite SEO updates * Blogging (onsite) * Articles (onsite)
  5. 5. First Meeting The first and possibly the second meeting will be the hardest (especially for an SEO campaign). Work is underway but it is too early to expect big moves in rankings  Make sure onsite work is complete  Make sure tracking is setup properly