[HUBFORUM Sao Paulo] Hyundai - Marcus Tavares

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HUBFORUM Sao Paulo : http://hubforum.com/saopaulo/

On June 5th 2014, the HUBFORUM made its first appearance in Sao Paulo. The opportunity to gather 80 brazilian and international experts on the up coming trends and best practices in digital marketing. On the eve of the world cup, fifteen speakers have made an overview of the brazilian digital market and ecosystem.

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[HUBFORUM Sao Paulo] Hyundai - Marcus Tavares

  1. 1. HyUnDaI WoRlD CuP 2014 CaSe StUdY HyUnDaI WoRlD CuP 2014 CaSe StUdY MARCUS.TAVARES@HAVASWW.COM
  2. 2. THE MOMENT
  3. 3. GiAnT HaS AwOkEnThE rAtIoNs CuP2013 PROTESTS ALL OVER BRAZIL POPULATION UNUSUALLY TAKING IT TO THE STREETS RIOTS AGAINST FIFA AND GOVERNMENT
  4. 4. A DELICATE MOMENT FoR FiFa CoNnEcTeD SpOnSoRs
  5. 5. ! BECOMING A MAIN POINT OF ATTENTION DIGITAL+SOCIAL WeRe ImPoRtAnT ToOlS FoR ThEsE PrOtEsTs
  6. 6. OUR CHALLENGE
  7. 7. REVERT AND TRANSFORM POTENTIAL NEGATIVE RESULTS INTO A POSITIVE RESPONSE
  8. 8. OUR PLAN
  9. 9. ! TO CHANGE OUR FOCUS ! TO CHANGE OUR FOCUSTO CHANGE OUR FOCUS! ! • STRENGTHEN HYUNDAI’S IMAGE AS PRESENT AND COMMITTED TO BRAZIL • CREATE REAL BENEFITS FOR BRAZILIAN PEOPLE • GENERATE BRAND PROXIMITY TO BRAZIL ! ALIGNED TO OUR PRODUCT SALES AND CONSIDERATION OBJECTIVES !
  10. 10. GIVE INSTEAD OF TAKE
  11. 11. THE IDEA
  12. 12. A BRAZILIAN DESIRE TO BECOME THE FIRST NATION TO WIN A WORLD CUP 6 TIMES
  13. 13. HYUNDAI’S 5 YEAR WARRANTY A BRAZILIAN CONSUMER RECOGNITION • ONE OF THE LONGEST CAR WARRANTIES OF BRAZIL • REFLECTS OUR BRAND PERCEIVED QUALITY • HAS VALUE ON COSTUMER’S BUYING CONSIDERATION
  14. 14. FOR THIS REASON WE DECIDED TO RAISE OUR WARRANTY FROM 5 TO 6 YEARS
  15. 15. THE HEXAGARANTIA WAS BORN ! !
  16. 16. HeXA CHANCES DE GANHAR PROMO ! FAN PARK SOCIAL hyundai SUPER CAMERA ! HYUNDAI NA COPa WeBsItE ! BRAND 
 WeBsItE FaN PaGe gLoBaL hYuNdAi wOrLd cUp wEbSiTe THE HEXAGARANTIA WAS BORN ! BECOMING OUR DIGITAL COMMUNICATION SPRINGBOARD
  17. 17. AND WE CONTINUED
  18. 18. HB20 EDIÇÃO COPA DO MUNDO DA FIFA PoSiTiVe ReCePtIoN FoR FoOtBaLl ReLaTeD PrOdUcTs
  19. 19. GENERATING GOOD RESPONSES LINKED TO A FIFA PARTNERSHIP
  20. 20. HEXA CHANCES DE GANHAR PROMO InTeRaCtIoN FlOw FoR OnLiNe To OfFlInE AcTiVaTiOnS
  21. 21. INCREASING THE NUMBER OF TEST DRIVES IN 10 TIMES
  22. 22. FAN PARK SOCIAL HYUNDAI SoCiAl CoNnEcTiOnS MoTiVaTiNg PeOpLe To JoIn A CaUsE !
  23. 23. +44 MILLION PEOPLE IMPACTED BY OUR SOCIAL COMMUNICATION
  24. 24. DEVELOPING A MULTI-PLATFORM CAMPAIGN COVERAGE MOBILE FACEBOOKWEBSITE ENABLING US TO ANSWER COMPLAINS FASTER AND BETTER
  25. 25. HYUNDAI FACEBOOK FOOTBALL RELATED POST Text ENABLING US TO ANSWER COMPLAINS FASTER AND BETTER Why don’t you make donations to hospitals and heath centers your sons of *&(%*& , the Hyundai Motors Brazil recently made the Fan Park Social Hyundai, where we asked people to choose an isntitution and join a cause where we would donate a HB20 Edição Copa do Mundo Fifa. GRAACC was the most voted, check more of this initiative on this post.
  26. 26. AND THERE’S MORE ON THE WAY
  27. 27. HYUNDAI PIN MY FAN PARK
  28. 28. LET’S SEE THAT
  29. 29. HyUnDaI WoRlD CuP 2014 CaSe StUdY ThAnKTHANK YOU MARCUS.TAVARES@HAVASWW.COM

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