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SOCIAL CRM :
ENRICHIR VOTRE CONNAISSANCE
CLIENT GRÂCE AU SOCIAL MEDIA
X
Le social media : une source
inépuisable d’insights pour
l’interne ?1
UN OUTIL CENTRAL
POUR DIALOGUER ET
COLLECTER DES
INSIGHTS
CONSOMMATEURS
SUR DES PRODUITS
ECOUTER
SUR DES PRODUITS
ALERTER
L’INTERNE SUR
LES RUPTURES
DE STOCKS
+
LANCEMENT
D’UNE CAMPAGNE
DISPLAY MOBILE
GEOLOCALISEE
AGIR
SUR DES TENDANCES MACRO
MAIS AUSSI SUR DES SUJETS SENSIBLES
Le social media : un lieu
d’écoute pour adapter son offre
?2
EN 2012, INTERMARCHE LANCE L’OPERATION PARENTS-TESTEURS
DES PRODUITS OPTIMISES EN FONCTION DES RETOURS CONSOMMATEURS
Le social media : mieux parler
à ses clients, notamment en
local ?3
PROMOUVOIR DES INITIATIVES LOCALES DE MANIERE CIBLEE ET A MOINDRE COUT
Reach : 45k
Ciblage : Clichy & alentours
Interactio...
Reach : 354k
Interactions : 14 670
Clics : 4 662
(sans média)
Reach : 664k
Interactions : 19 148
Clics : 15 499
(sans médi...
Ceux qui se plaignent que leur magasin ne participe pas (10%) :Ceux qui demandent si leur magasin participe (30%) :
Ceux q...
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[HUBDAY] Intermarché & Marcel - Enrichir votre connaissance client grâce au social media

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Lire le replay de la conférence HUBDAY Future of Social Media : http://hubinstitute.com/?p=24720

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[HUBDAY] Intermarché & Marcel - Enrichir votre connaissance client grâce au social media

  1. 1. SOCIAL CRM : ENRICHIR VOTRE CONNAISSANCE CLIENT GRÂCE AU SOCIAL MEDIA X
  2. 2. Le social media : une source inépuisable d’insights pour l’interne ?1
  3. 3. UN OUTIL CENTRAL POUR DIALOGUER ET COLLECTER DES INSIGHTS CONSOMMATEURS
  4. 4. SUR DES PRODUITS ECOUTER
  5. 5. SUR DES PRODUITS ALERTER L’INTERNE SUR LES RUPTURES DE STOCKS + LANCEMENT D’UNE CAMPAGNE DISPLAY MOBILE GEOLOCALISEE AGIR
  6. 6. SUR DES TENDANCES MACRO
  7. 7. MAIS AUSSI SUR DES SUJETS SENSIBLES
  8. 8. Le social media : un lieu d’écoute pour adapter son offre ?2
  9. 9. EN 2012, INTERMARCHE LANCE L’OPERATION PARENTS-TESTEURS
  10. 10. DES PRODUITS OPTIMISES EN FONCTION DES RETOURS CONSOMMATEURS
  11. 11. Le social media : mieux parler à ses clients, notamment en local ?3
  12. 12. PROMOUVOIR DES INITIATIVES LOCALES DE MANIERE CIBLEE ET A MOINDRE COUT Reach : 45k Ciblage : Clichy & alentours Interactions : 229 Taux d’engagement : 0,5% Budget média : 300€
  13. 13. Reach : 354k Interactions : 14 670 Clics : 4 662 (sans média) Reach : 664k Interactions : 19 148 Clics : 15 499 (sans média) 02 AVRIL 02 JUILLET DETECTER DES OPPORTUNITES POUR DRIVER DU TRAFIC EN LOCAL
  14. 14. Ceux qui se plaignent que leur magasin ne participe pas (10%) :Ceux qui demandent si leur magasin participe (30%) : Ceux qui critiquent l’opération (10%) : Ceux qui demandent le prix du carburant (30%) : Ceux qui remercient Intermarché (20%) ANALYSER LES RETOURS CLIENTS POUR OPTIMISER LES OPERATIONS FUTURES

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