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[HUBDAY] Disneyland - La vidéo, fer de lance de la stratégie de contenu de Disneyland Paris

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Disneyland - La vidéo, fer de lance de la stratégie de contenu de Disneyland Paris. Support présenté dans le cadre de la conférence HUBDAY Future of Video & Digital Creativity du 2 juillet, organisée par le HUB Institute.

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[HUBDAY] Disneyland - La vidéo, fer de lance de la stratégie de contenu de Disneyland Paris

  1. 1. La  vidéo,  fer  de  lance  de  la  nouvelle  stratégie  de  contenu     pour  Disneyland  Paris  
  2. 2. Le  programma9que  au  cœur  de  notre  nouvelle   stratégie  de  contenu   Page 2 Iden9fier  les   cookies  dans  un   chemin  de   conversion  voyage   Pousser  une   vidéo  pour  lever   les  barrières   Pousser  une   bannière  conversion   à  ceux  qui  ont  vu  la   vidéo   De  35%  à  60%  de  nos  inves9ssements  display  en  programma9que  
  3. 3. Page 3
  4. 4. Le  cas  Disney  Adultes  :  une  stratégie  de  conquête   avec  la  vidéo  comme  principal  touchpoint   Engagement     Cinéma   30”   Online   video  2’30’’   et  30”   Posts   amplifiés   Facebook   Online  display  (targe9ng   et  retarge9ng)   Search   Contenu   advertorial   Reach   Conversion   La  vidéo  de  considéra9on:  
  5. 5. Page 5
  6. 6. Le  cas  Frozen  :  un  concours  vidéo  au  lancement   Page 6 Web  &  CRM   • Promo%on  sur  DLP.com     et  dans  les  campagnes   emailing     Synergies   • Support  des  média  Disney  (online,  TWDC   Social  Media…)   Paid  Media   • Bannières,  Na%ve  Ads,  posts  amplifiés   Social  Media   • Posts  dédiés  et  mise  en  avant  des   meilleures  vidéos     Media  Promo9on   • Promo%on  de  la  saison  et  du  jeu-­‐ concours  via  des  partenaires   PLATFORME   FROZEN  /  LET  ME  GO    
  7. 7. Page 7
  8. 8. Page 8

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