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After emerging in the United States during the past few years, the concept of SUBCOM has quickly gone international, notably in France where it’s been a wild success thanks in particular to « BOX ».
Still viewed as a simple marketing tactic, this new form of commercialisation will actually gradually alter consumer trends by replacing the notion of the communty being the focus. For companies this represents the means to increase the popularity of their products speciifically amongst a target audience and turn it into a loyal customer base with a model based on recurrence.
Which sectors are in the position to participate in this model? What are the keys to success? What are the examples to follow? This HUB Report answers all these questions by presenting this relatively new market, the way it works, various stakeholders in the ecosystem as well as its prospects for the future. »
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