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HACK YOUR DATA&CRM : Christofle

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Comment Christofle peut-il optimiser sa relation client dans ses 900 points de vente à travers le monde ?


Découvrez le nouveau business case de Microsoft Experiences : Christofle, une maison de luxe entre tradition et modernisme digital, renouvelle son CRM grâce à la technologie de Microsoft.


Retrouvez les business cases, les start up et les innovations qui rythment le digital sur https://experiences.microsoft.fr/

Published in: Marketing
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HACK YOUR DATA&CRM : Christofle

  1. 1. HACK YOUR #DATA&CRM Maison  bicentenaire,   relation  client  moderne   CHRISTOFLE
  2. 2. experiences by Microsoft LE CRM N’EST PAS UN LUXE Entre  B2B  et  B2C,  comment   Christofle  peut-­‐il  optimiser  sa   relation  client  dans  ses  900   points  de  vente  à  travers  le   monde  ? Fournir  au  marketing  une  autonomie   dans  la  segmentation  client,  extraire   des  listes  pour  les  opérations   promotionnelles,   assurer  l’unicité  des   références  clients  et  leur  bonne   affectation  à  un  point  de  vente...   Christofle  est  une  maison  de  luxe   entre  tradition  et  modernisme  digital.
  3. 3. experiences by Microsoft UNE OPPORTUNITÉ B2B ET B2C B2C:  Un  enjeu   d’omnicanal,  des  points   de  contact  en  magasins   et  sur  le  site.  Il  s’agit   d’uniformiser  les   données  clients. B2B:  Améliorer  le   pilotage  commercial  et   apporter  de  la  mobilité   aux  collaborateurs  grâce   à  une  plateforme  data   mobile  et  adaptable.
  4. 4. experiences by Microsoft UNE RELATION CLIENT SUR MESURE Adaptable  en  mobilité,   connecté  ou  déconnecté  à   internet Hébergé  en  cloud   privé,  en  modèle  OPEX   (logique  locative) Solution  CRM  entièrement   intégré  à  la  suite  Office 1 2 3 La  technologie  Novulys supporte  Microsoft  Dynamics   dans  la  gestion  des  datas 4 +
  5. 5. experiences by Microsoft MIEUX CONNAÎTRE SES CLIENTS, OÙ QU’ILS SOIENT « L’avenir  de  Dynamics  chez   Christofle  est  un  avenir   international.  C’est  aussi  un  avenir   de  vision  360  de  nos  clients  en   intégrant  les  fonctions  de  réseaux   sociaux  pour  piloter  la  mise  en   œuvre  de  nouveaux  produits ». Luc  Degryse,  directeur  des  opérations,  Christophle
  6. 6. experiences by Microsoft LES BÉNÉFICES D’UN CRM EFFICACE Des  équipes  marketing   et  commerciales   rapidement  mobilisées   sur  Dynamics Une  autonomie   acquise  en  interne,   moins  de  dépendance   à  l’informatique Des  campagnes   marketing  accélérées   et  un  ciblage  client   plus  efficace
  7. 7. HACK YOUR #DATA&CRM Maison  bicentenaire,   relation  client  moderne   CHRISTOFLE
  8. 8. REJOIGNEZ-­‐NOUS   http://www.hubforum.com/paris/

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