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Mobile First !                  Best practices in Commerce                         Christophe Leon - PureAgency.comMoscow,...
HUBFORUM - PURE AGENCY
HUBFORUM - PURE AGENCY
SOME OF OUR CLIENTS     HUB FORUM - PURE AGENCY
A new era23/03/2012               6
150 interactions             per day with your             smartphone23/03/2012                       7
TRAFFIC MOBILE VS DESKTOP  Mobile Internet access will overpass Pc access in 2014                                         ...
RUSSIA IS MOBILE !                  VS        2012 : RUSSIAN BECAME INTERNET SECOND LANGUAGE                              ...
MOSCOW, AHEAD OF THE MOBILE CONSUMPTION IN RUSSIA     40% OF ALL MOBILE DEVICES VISITS ARE FROM MOSCOW                 33 ...
M- Commerce    HUBFORUM - PURE AGENCY
M-COMMERCE VS M-RETAIL ? M-Commerce : E-Commerce through mobile M-Retail : Generate Traffic to offline stores / Increase con...
THE STATE OF M-COMMERCE IN EUROPE                                                       2012                 Revenues (€) ...
€5                                       2012   billionsm-Commerce Ebay 2011                         = 12   billions €    ...
MOBILE SITES       Acquisition   Mobile Site                Mobile to Store                                               ...
NATIVE APPEnhanced experience         ➡ Key Benefitgeolocalized push           Retention & Brand EngagementAugmented Realit...
Best Practices23/03/2012                                           17                   20-03-2013 PURE AGENCY - EC1TO1
AMAZON.COM             HUBFORUM - PURE AGENCY
Best Practice :              Responsive Web /23/03/2012             Responsive emailing   19
Non-responsive email example                                                   FAIL                          HUBFORUM - PU...
RESPONSIVE E-MAIL                    Be Responsive !                       HUB FORUM - PURE AGENCY
Responsive Web Design        HUBFORUM - PURE AGENCY
Best practices :Push Notifications                    20-03-2013 PURE AGENCY - EC1TO1
KEY-BENEFITSApps Push Notification :Best alternative to SMS MarketingEngagementFREETargeted Audience                       ...
MOBILE ET RETAIL    Mobile & Retail                   HUBFORUM - PURE AGENCY
Traffic Generation                    HUBFORUM - PURE AGENCY
Do you knowPASSBOOK ?
DO YOU KNOW PASSBOOK ? Loyalty Cards  M-Coupons  M-Ticketing                         HUBFORUM - PURE AGENCY
PASSBOOK for Retail :   CAMAIEU Case
MOBILE TO STORES CAMPAIGN                                                    sddf   RESPONSIVE         OPTIMIZED          ...
ENHANCED IN-STORE SHOPPING EXPERIENCE Purchase Assistant                                                                  ...
LEROY MERLIN OMNICANAL STRATEGY
PRODUCT SCANNING
Customer Engagement
Tabletsfor Commerce
IPAD : BLACK FRIDAY 2012 STAR                                                      10%                                    ...
BURBERRY‣ iPad application for sales  people‣ iPad application as shopping  companion for customers                       ...
NET-A-PORTER               HUBFORUM - PURE AGENCY
ImmersiveApplication              HUB FORUM - PURE AGENCY
Store Stats                                       Download, rating, review, analyze           Statistics                  ...
Thankyou!                         christophe@pureagency.comMoscow,April2nd2013                               #HUBFORUM
Thank you!   HUBFORUM - PURE AGENCY
FORUM                                                                               Moscow                                ...
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Pure Agendy - Christophe Leon - Mobile First! Best Practices in Commerce - HUBFORUM MOSCOW 2013

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Pure Agendy - Christophe Leon - Mobile First! Best Practices in Commerce - HUBFORUM MOSCOW 2013

  1. 1. Mobile First ! Best practices in Commerce Christophe Leon - PureAgency.comMoscow,April2nd2013 #HUBFORUM
  2. 2. HUBFORUM - PURE AGENCY
  3. 3. HUBFORUM - PURE AGENCY
  4. 4. SOME OF OUR CLIENTS HUB FORUM - PURE AGENCY
  5. 5. A new era23/03/2012 6
  6. 6. 150 interactions per day with your smartphone23/03/2012 7
  7. 7. TRAFFIC MOBILE VS DESKTOP Mobile Internet access will overpass Pc access in 2014 2014 HUBFORUM - PURE AGENCY
  8. 8. RUSSIA IS MOBILE ! VS 2012 : RUSSIAN BECAME INTERNET SECOND LANGUAGE Smartphones and tablets sales already 2 surpassed PCs sales x3 1 times bigger More than 60% of Smartphones users shopped 3 online in 2012 Source http://www.ericsson.com/, PWC Study9 HUBFORUM - PURE AGENCY (source Tubbydev 2012)
  9. 9. MOSCOW, AHEAD OF THE MOBILE CONSUMPTION IN RUSSIA 40% OF ALL MOBILE DEVICES VISITS ARE FROM MOSCOW 33 % Moscow Region 40 % St Petersburg region Krasnodar Krai Chelyabinsk Oblast Other 4 % 9 % 14 %10 HUBFORUM - PURE AGENCY
  10. 10. M- Commerce HUBFORUM - PURE AGENCY
  11. 11. M-COMMERCE VS M-RETAIL ? M-Commerce : E-Commerce through mobile M-Retail : Generate Traffic to offline stores / Increase conversion rates into stores (mobile as purchase assistant) HUBFORUM - PURE AGENCY
  12. 12. THE STATE OF M-COMMERCE IN EUROPE 2012 Revenues (€) 3 billions % of Internet traffic 24 %From FORRESTER HUBFORUM - PURE AGENCY
  13. 13. €5 2012 billionsm-Commerce Ebay 2011 = 12 billions € (worldwide) HUBFORUM - PURE AGENCY
  14. 14. MOBILE SITES Acquisition Mobile Site Mobile to Store Store M- Co m m er Landing Pages ce ‣ Multi OS / Multi-screen ‣ SEO optimization ‣ Lead acquisition ➡ Key benefit : Traffic Acquisition HUBFORUM - PURE AGENCY
  15. 15. NATIVE APPEnhanced experience ➡ Key Benefitgeolocalized push Retention & Brand EngagementAugmented Reality oreApp Stores visibility nSt e/ iSocial M- tor Co oS mm t bile er ce Mo Retention Native App Social Partage HUBFORUM - PURE AGENCY
  16. 16. Best Practices23/03/2012 17 20-03-2013 PURE AGENCY - EC1TO1
  17. 17. AMAZON.COM HUBFORUM - PURE AGENCY
  18. 18. Best Practice : Responsive Web /23/03/2012 Responsive emailing 19
  19. 19. Non-responsive email example FAIL HUBFORUM - PURE AGENCY
  20. 20. RESPONSIVE E-MAIL Be Responsive ! HUB FORUM - PURE AGENCY
  21. 21. Responsive Web Design HUBFORUM - PURE AGENCY
  22. 22. Best practices :Push Notifications 20-03-2013 PURE AGENCY - EC1TO1
  23. 23. KEY-BENEFITSApps Push Notification :Best alternative to SMS MarketingEngagementFREETargeted Audience HUBFORUM - PURE AGENCY
  24. 24. MOBILE ET RETAIL Mobile & Retail HUBFORUM - PURE AGENCY
  25. 25. Traffic Generation HUBFORUM - PURE AGENCY
  26. 26. Do you knowPASSBOOK ?
  27. 27. DO YOU KNOW PASSBOOK ? Loyalty Cards M-Coupons M-Ticketing HUBFORUM - PURE AGENCY
  28. 28. PASSBOOK for Retail : CAMAIEU Case
  29. 29. MOBILE TO STORES CAMPAIGN sddf RESPONSIVE OPTIMIZED PASSBOOK STORE PUSH > > > > EMAILING WEB LANDING PAGE COUPON LOCATOR GEOFENCING HUBFORUM - PURE AGENCY
  30. 30. ENHANCED IN-STORE SHOPPING EXPERIENCE Purchase Assistant Scan social Prices Transparency QR-codes Drive-to-Store Augmented Reality M-Payment M-couponing HUBFORUM - PURE AGENCY
  31. 31. LEROY MERLIN OMNICANAL STRATEGY
  32. 32. PRODUCT SCANNING
  33. 33. Customer Engagement
  34. 34. Tabletsfor Commerce
  35. 35. IPAD : BLACK FRIDAY 2012 STAR 10% of online purchases 88% of traffic HUBFORUM - PURE AGENCY
  36. 36. BURBERRY‣ iPad application for sales people‣ iPad application as shopping companion for customers HUBFORUM - PURE AGENCY
  37. 37. NET-A-PORTER HUBFORUM - PURE AGENCY
  38. 38. ImmersiveApplication HUB FORUM - PURE AGENCY
  39. 39. Store Stats Download, rating, review, analyze Statistics Trafic Volume, reporting, Recurrence, data base monitoring CRM Push Notification User Journey, Deep Tracking, profitability, Optimization Loyalty, Profitability Media campain AdservingAcquisition, ROI, Visibility, Rich Media, Web responsive Audience emailing, revenues MEASURE is KEY to the development of Mobile and Tablets Marketing HUBFORUM - P A URE GENCY 40
  40. 40. Thankyou! christophe@pureagency.comMoscow,April2nd2013 #HUBFORUM
  41. 41. Thank you! HUBFORUM - PURE AGENCY
  42. 42. FORUM Moscow April 2nd 2013CONNECTING DIGITAL INFLUENCERS FRENCHWEB.FR LE MAGAZINE DES PROFESSIONNELS DU NET

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