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LinkedIn Profiles That Mean Business

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LinkedIn is a powerful marketing tool but you have to get it right from the beginning with a compelling profile. I share with you several tips to enhance your profile so that you can attract, connect, and engage with your target market. To learn how to prospect on LinkedIn, ask me about my training when you call (480) 694-6940.

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LinkedIn Profiles That Mean Business

  1. 1. Profiles That Mean Business Norma Huibregtse Marketing and Social Media Strategist CaptivatedCustomers.com
  2. 2. LinkedIn Metrics • Top Professional Social Networking Site – 290 Million • Highest Profile Rank on Google • 35% are Women • 73% with college degrees & above • 32% make over $100,000/year Source: LinkedIn.com, BrandYourself.com,Quantcast.com
  3. 3. LinkedIn’s Power • Generate leads • Position yourself as subject matter expert • Find new clients or employees • Drive traffic to website • Sell products • Promote Events
  4. 4. TRUE or FALSE Having a profile picture is important.
  5. 5. TRUE or FALSE The completion status of my profile doesn’t affect search results.
  6. 6. TRUE or FALSE LinkedIn shows me how many people viewed my profile.
  7. 7. TRUE or FALSE Having 20-30 Keywords throughout my profile will get more views.
  8. 8. TRUE or FALSE It is best to write your Profile Summary in 3rd Person.
  9. 9. Lead Generating Profile  100% Complete and Visible Profile  Strategic use of Keywords  Use of Multimedia – Video, PDFs  Recommendation & Endorsement rich  Connections – Quantity and Quality  Update often
  10. 10. Your Profile Does Your Profile Look Like This?
  11. 11. Your Profile Or this?
  12. 12. Complete Profile 100% Complete Profile = “All Star”
  13. 13. Review Your Settings
  14. 14. Customize Your URL Default: www. linkedin.com/pub/13/3245/543 Change to: linkedin.com/in/firstandlastname
  15. 15. Grow Connections 1) Use Linkedin Contacts Importer 2) Everyone you meet networking 3) Clients, Colleagues, Social
  16. 16. Customize Web Links •Website Page •Blog •Facebook •Email Capture •RSS Feed •Portfolio
  17. 17. Selecting Keywords Keywords should reflect what your potential clients would search for to find you.
  18. 18. Keyword Placement 1) Headline 5) Specialties 2) Current 6) Skills 3) Past 7) Interests 4) Summary
  19. 19. Add Multimedia • • • Presentation s Docs Images
  20. 20. Get Recommended • Recommendations • Skills & Expertise Endorsements
  21. 21. Join Groups
  22. 22. Update Your Status DO’s •Provide interesting content •Engage with status updates •Update several times a week DONT’S •Stay away from selling •Avoid SPAMMING others •Don’t ignore emails/connections
  23. 23. Lead Generating Profile  100% Complete and Visible Profile  Strategic use of Keywords  Use of Multimedia – Video, PDFs  Recommendation & Endorsement rich  Connections – Quantity and Quality  Update often
  24. 24. Questions
  25. 25. Contact Information Norma Huibregtse Linkedin.com/in/theloyaltylady Email: norma@captivatedcustomers.com Phone: (480) 694-6940

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