How to bring customers to your website

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How to bring customers to your website

  1. 1. How to Bring Customers to Your Website Simple Tips for Success
  2. 2. Where Does Your Site Live? <ul><li>WordPress, Blogger, or other free services </li></ul><ul><ul><li>Pros: Free and simple to use </li></ul></ul><ul><ul><li>Cons: Lack of brand equity </li></ul></ul><ul><li>Self-Hosted </li></ul><ul><ul><li>Pros: Building equity for your brand </li></ul></ul><ul><ul><li>Cons: Requires an investment of time, capital </li></ul></ul><ul><ul><ul><li>This isn’t really a ‘con’, since you’re stepping over the competition </li></ul></ul></ul>
  3. 3. Step 1: White Hat SEO <ul><li>Don’t bother spamming the search engines by stuffing your website with keywords </li></ul><ul><li>Best Practices </li></ul><ul><ul><li>Build pages with at least 300 words </li></ul></ul><ul><ul><li>Include links for every 120 words </li></ul></ul><ul><ul><li>Link to other pages on your site </li></ul></ul>
  4. 4. Step 2: Build A Solid Foundation <ul><li>What does your site structure look like? </li></ul><ul><ul><li>Example: www.YourSite.com/p=123?jq1 </li></ul></ul><ul><ul><li>Simple changes to your URL’s can make a big difference with Google </li></ul></ul><ul><ul><li>Example: www.YourSite.com/widgets/VT </li></ul></ul><ul><li>Do you have ‘broken links’? </li></ul><ul><ul><li>Fix them ASAP so customers don’t get lost </li></ul></ul><ul><ul><li>Create a solid 404 page </li></ul></ul>
  5. 5. Step 3: Share on the Social Web <ul><li>Twitter, Facebook, YouTube </li></ul><ul><li>Build a blog and publish it to social sites </li></ul><ul><li>Publish tutorials and ‘how-to’ guides which speak to the benefit of your products/services </li></ul><ul><ul><li>Share these free </li></ul></ul>
  6. 6. Step 4: Pay Per Click <ul><li>Google AdWords </li></ul><ul><ul><li>Lets you advertise your business by showing your advertisement only when people search for your preselected key phrases </li></ul></ul><ul><li>Be careful about your keyword selections </li></ul><ul><li>Learn what a landing page is </li></ul><ul><li>Capture and Convert! </li></ul>
  7. 7. Questions? <ul><li>What do YOU want to know about building inbound leads using your website? </li></ul>

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