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Future Proofing your #EventTech Stack

You’ve finally figured it out—your event portfolio is running on a fully functional, well-oiled event tech stack. It’s a big success, but will that same tech still work well for you next year? What about a few years from now? If you’re too nearsighted when selecting tech for your event, you might end up having to adopt new systems and integrations year after year—what a pain.
 
In this webinar, Eventbase CEO Jeff Sinclair and Hubb CEO Allie Magyar will walk you through some of the ways to ensure your tech is event manager friendly, natively integrated, security minded and more. Ultimately, they’ll show you how you can build a smart, solid stack that will run flawlessly not only this year but as you grow into the future.
 
In this webinar, you'll learn:
How to select event manager friendly tech
To use native integrations
To get ready for the future with Single-Sign-On
To keep your event data secure

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Future Proofing your #EventTech Stack

  1. 1. Future Proofing your #EventTech Stack
  2. 2. Jeff Sinclair CEO & Co-founder Eventbase Allie Magyar CEO & Founder Hubb Future Proofing your #EventTech Stack
  3. 3. Eventbase is the premium event app platform. “Best Event App” Event Technology Awards 5 Time winner (2014-2018: 3 golds, 2 silver) Future Proofing your #EventTech Stack
  4. 4. Hubb Makes Complex Events Simple Event Management software for content and meetings to automate and connect your event tech stack Future Proofing your #EventTech Stack
  5. 5. Future Proofing your #EventTech Stack What’s driving change in 2020?
  6. 6. What’s driving change in 2020? TECHNOLOGY Future Proofing your #EventTech Stack
  7. 7. TECHNOLOGY Future Proofing your #EventTech Stack STRATEGY What’s driving change in 2020?
  8. 8. TECHNOLOGY Future Proofing your #EventTech Stack STRATEGY What’s driving change in 2020? DATA CONSOLIDATION
  9. 9. TECHNOLOGY Future Proofing your #EventTech Stack STRATEGY What’s driving change in 2020? SECURITY DATA CONSOLIDATION
  10. 10. Why Future Proof? Future Proofing your #EventTech Stack
  11. 11. Future Proofing your #EventTech Stack
  12. 12. The World is Changing Future Proofing your #EventTech Stack
  13. 13. Personalization is the new normal Future Proofing your #EventTech Stack
  14. 14. Personalization Pays Off 98% of marketers believe personalization can advance customer relationships 74% of marketers believe personalization should be a bigger priority in their business Future Proofing your #EventTech Stack Forrester 2019
  15. 15. Future Proofing your #EventTech Stack We used to plan one event for 30,000 people; now we create 30,000 experiences in the context of one event. Colleen Bisconti VP of Global Conferences and Events, IBM
  16. 16. Event Marketing’s Strategic Role: The Data Story Future Proofing your #EventTech Stack
  17. 17. Did you like the cookies? [ ] Yes [x] No Future Proofing your #EventTech Stack
  18. 18. Future Proofing your #EventTech Stack Big data is fast emerging as the single most critical driver of organizational decision-making in the 21st century. BizBash + Hubb 2019
  19. 19. Events are the Biggest Marketing Spend Future Proofing your #EventTech Stack 21% Event Marketing 13% Digital Advertising 12% Content Marketing 20% Misc. 9% Website 7% Agency Fees 6% Customer Marketing 6% Traditional Advertising 6% PR BizBash + Hubb 2019
  20. 20. How effectively are you able to​ Measure the ROI of your events?​ Future Proofing your #EventTech Stack 38% Not very effectively at all 37% I can do so effectively for some events 17% I can do so effectively for some metrics 9% very effectively overall BizBash + Hubb 2019
  21. 21. The Result of Understanding the Data? Customers are... ● More engaged both pre and post event ● Get better value for their time ● Have more relevant experiences ● Increased brand loyalty Future Proofing your #EventTech Stack
  22. 22. Security Aligns to Brand Loyalty Future Proofing your #EventTech Stack
  23. 23. Future Proofing your #EventTech Stack 37% of respondents will never or are unlikely to do business with a company that experiences a data breach. Gemalto Data Security Specialists
  24. 24. Advances in data security have changed event technologies. Future Proofing your #EventTech Stack
  25. 25. GDPR and CCPA compliance Future Proofing your #EventTech Stack
  26. 26. So… How do I Future Proof? Future Proofing your #EventTech Stack
  27. 27. Focus on Personalization Future Proofing your #EventTech Stack
  28. 28. Find ways of finding out what attendees want and connect them to the experiences you provide Future Proofing your #EventTech Stack
  29. 29. What is the number one reason you are attending this event? Future Proofing your #EventTech Stack
  30. 30. Personalizing events with your event app Future Proofing your #EventTech Stack ● Easily access session recommendations ● Toggle between your personal agenda and the full session list ● Quickly identify gaps in your agenda and find relevant sessions to fill them
  31. 31. Personalizing Your Content & Meetings Experience Future Proofing your #EventTech Stack Pick the best content and speakers Connect attendees with experts Connect exhibitors with prospects
  32. 32. Data-Driven Event Marketing Strategy Future Proofing your #EventTech Stack
  33. 33. Future Proofing your #EventTech Stack Understand the power of events by understanding the impact on the business.
  34. 34. What is your biggest struggle with data? Future Proofing your #EventTech Stack 15% Analyzing the data (Lack of spreadsheet skills of statistical knowledge) 13% Knowing what data to collect 43% Consolidating data from different sources 10% Knowing what to do with the data I’ve collected 8% Understanding what the data is telling me 2% Other 9% Getting data from my vendors BizBash + Hubb 2019
  35. 35. Siloed data doesn’t tell us anything Future Proofing your #EventTech Stack
  36. 36. Future Proofing your #EventTech Stack
  37. 37. Future Proofing your #EventTech Stack
  38. 38. Find Event Tech Partners that are leading the industry on data & experiential strategy (codewords Machine Learning & AI)Future Proofing your #EventTech Stack
  39. 39. Power of the API Economy & Established Partnerships with a focus on attendee experience Future Proofing your #EventTech Stack Attendee Experiences ● Single-Sign On ● Integrated platforms focused on user experience
  40. 40. + Future Proofing your #EventTech Stack
  41. 41. Events: The Next Frontier in Omnichannel Marketing Monday, March 16 3:30 PM SXSW Future Proofing your #EventTech Stack
  42. 42. Future Proofing your #EventTech Stack TECHNOLOGY STRATEGY SECURITY DATA CONSOLIDATION Jeff Sinclair CEO & Co-founder Eventbase Allie Magyar CEO & Founder Hubb Questions?

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