The mobile context is dead. Long live mobile contexts!

258 views

Published on

This talk was given at the PSU Web Conference 2013.
Not so many years ago, prevailing wisdom extolled the uniqueness of the mobile user context. This drove the creation of curated, mobile-specific user experiences such as m-dot sites and native mobile apps. In the past couple of years, the favor of the web community has swung sharply away from these mobile-specific experiences and toward responsive web design, predicated on the idea that all users want access to the same content and functionality, organized and accessed in the same way, regardless of what device they're using. It's a compelling concept backed by smart, inventive, future-aware techniques. However, focusing on technique alone makes it easy to lose sight of the human user in the real world. We were wrong in the past to speak of the mobile context as though it were monolithic, simple, and deterministic. But we're just as wrong today to ignore the ways in which user contexts can drive meaningful differences in user needs, expectations, and behaviors. In this session, we'll examine the physical, technological, mental, and social dimensions that define a range of mobile contexts, and how they argue for a broader and more flexible approach to engaging with our users.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
258
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The mobile context is dead. Long live mobile contexts!

  1. 1. The Mobile Context is Dead.Long Live Mobile Contexts!#PSUWeb13 : June 7, 2013Eric Kim @huafiModo Labs : modolabs.com
  2. 2. v  
  3. 3. 3  
  4. 4. 4  
  5. 5. 5  
  6. 6. 8  
  7. 7. New way to get something we needPortable and usable one-handedHigh density of useful stuffDesigned for:Easy consumptionQuick digestionImmediate usefulness on the goFast, broad adoption
  8. 8. 12  
  9. 9. “The importance of comprehendingcontext – circumstances and conditionsthat surround a place, thing, or event –within the mobile environment cannotbe overstated.Your content is of little value to users ifit ignores the context in which it isviewed, manipulated, and processed.”– Cameron Moll
  10. 10. 16  
  11. 11. Mobilization MobileOptimizationPrioritize parity Prioritize efficiency
  12. 12. Mobilization20  MobileOptimizationPrioritize parity Prioritize efficiencyResponsive Server-sideDeliver the same contentregardless of deviceDeliver content optimizedfor the type of deviceFormat to fit at thepoint of displayOptimize at thepoint of delivery
  13. 13. CLIENT-SIDERESPONSIVEMOBILIZATIONSERVER-SIDEMOBILEOPTIMIZATIONRWDResponsiveWeb DesignRESSResponsive design+ Server-SidecomponentsKurogomobileframeworkMITmobile webSSOServer-SideOptimization
  14. 14. NO
  15. 15. http://umami.tv
  16. 16. Mobile interactions tend to be…BurstySpontaneousSimultaneousActionableVaried by deviceOn ‘found time’
  17. 17. Contextual factors
  18. 18. Physical:Are you in a mobileplace?
  19. 19. Mental:Are you in a mobileframe of mind?
  20. 20. Technological:You are on a mobiledevice and network.
  21. 21. Social:How does your mobileinteraction fit into yourinterpersonal setting?
  22. 22. PhysicalMentalTechnologicalSocial
  23. 23. WARNING:Completely unscientificvisualizations ahead33  
  24. 24. Outside and/orin motionOn the go
  25. 25. Outside and/orin motionIndoors andstationaryOn the goSimultaneousSocial Spontaneous
  26. 26. Outside and/orin motionIndoors andstationaryOn the goSimultaneousInterstitialSocial Spontaneous
  27. 27. Outside and/orin motionIndoors andstationaryOn the goSimultaneousInterstitialSocial SpontaneousDivided attention, shorter interactions
  28. 28. “one eyeball, one thumb”
  29. 29. “Whether youre on a crowdedstreet corner or on the couchwatching TV, chances are youregiving your phone just some ofyour attention. Its also quite likelythat attention doesnt last long.”– Luke Wroblewski
  30. 30. CLIENT-SIDERESPONSIVEMOBILIZATIONSERVER-SIDEMOBILEOPTIMIZATIONRWDResponsiveWeb DesignRESSResponsive design+ Server-SidecomponentsKurogomobileframeworkMITmobile webSSOServer-SideOptimization
  31. 31. http://mimiandeunice.com
  32. 32. http://glass.google.com
  33. 33. https://developers.google.com/glass/ui-guidelines
  34. 34. https://developers.google.com/glass/
  35. 35. http://blog.flurry.com/bid/95723
  36. 36. #BADA55
  37. 37. technique strategy≠  
  38. 38. Eric Kim @huafiModo Labs : modolabs.comThank you

×