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Fighting Childhood Obesity


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Presentation by Holly Potter and Christina VanDunk at the Kaiser Permanente-Ragan Communications Health Care Communicators' Summit

Published in: Health & Medicine
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Fighting Childhood Obesity

  1. 1. The Fight Against Childhood Obesity Engaging the community, employees, media and thought leaders Holly Potter, Vice President of Public Relations Christina VanDunk, Communications Director for Community Benefit, Research & Health Policy
  2. 2. Overview <ul><li>Why Childhood Obesity Matters </li></ul><ul><li>Creating Surround Sound via Communications </li></ul><ul><li>Changing Attitudes and Behaviors </li></ul><ul><ul><li>Clinical Interventions </li></ul></ul><ul><ul><li>Health Education </li></ul></ul><ul><ul><li>Supporting Healthy Eating, Active Living </li></ul></ul><ul><li>Expanding Reach and Impact </li></ul><ul><ul><li>Video Games </li></ul></ul><ul><ul><li>Advertising </li></ul></ul>
  3. 3. A History of Community Health Our Mission for 60 Years: “To improve the health of our members and the communities we serve” 1950’s - Henry Kaiser’s engineers installed $5 million worth of air pollution control equipment. “We’re working to be a part of the answer,” a Kaiser leader said,” instead of part of the problem.” When Henry J. Kaiser built the first American steel mill west of the Rockies, seen here in the 1940s, he ordered his engineers to make it the cleanest in the U.S.
  4. 4. Behavior and Environment Drive Health
  5. 5. County Health Rankings Model
  6. 6. Economic and Social Conditions Shape Health Unequal access to safe, walkable neighborhoods
  7. 7. Place Shapes Health Source: KP Utility for Care Data Analysis, 2009 Obesity and Park Access
  8. 8. Place and Race Shape Health An unhealthy food environment
  9. 9. Intensive HEAL Interventions: 39 Sites Prince George’s County, MD          Atlanta, GA Cleveland, OH Denver, CO Commerce City, Park Hill, Lincoln Park Colorado (statewide) 6 HEAC Sites Santa Rosa Portland, OR Clark County, WA   Modesto Richmond    Community Health Initiative sites  Joint initiatives with other funders
  10. 10. HEAL Communities Are Changing Environments <ul><li>Neighborhoods </li></ul><ul><li>Parks, trails and other active public spaces </li></ul><ul><li>General Plan amendments </li></ul><ul><li>Corner store conversion efforts </li></ul><ul><li>Farmers markets and community gardens </li></ul><ul><li>Schools </li></ul><ul><li>Cafeteria reforms </li></ul><ul><li>PE standards, after school programs </li></ul><ul><li>Joint Use Agreements </li></ul><ul><li>Safe routes to school </li></ul><ul><li>Health Care </li></ul><ul><li>BMI as a vital sign </li></ul><ul><li>Breastfeeding promotion </li></ul><ul><li>Hospital cafeterias </li></ul><ul><li>Worksites </li></ul><ul><li>Stairwell prompts </li></ul><ul><li>Lactation support </li></ul><ul><li>Worksite wellness programs </li></ul>
  11. 11. We are a Benchmark
  12. 12. Let’s Move Campaign Launch <ul><li>Local and national media outreach </li></ul><ul><li>Email notification of board, employees/ physicians </li></ul><ul><li>E-news alert to grantees and other stakeholders </li></ul><ul><li>Press release </li></ul><ul><li>iTunes Podcast </li></ul><ul><li>Social media outreach </li></ul>
  13. 13. Partnership for a Healthier America
  14. 14. Creating Surround Sound <ul><li>Employee & Physician Communications </li></ul><ul><li>Member Communications </li></ul><ul><li>Online Information and Services </li></ul><ul><li>Community & Stakeholder Engagement </li></ul><ul><li>Media Outreach </li></ul><ul><li>Social Media </li></ul><ul><li>Videos, Sound Slides and Podcasts </li></ul><ul><li>Video Games </li></ul><ul><li>Advertising </li></ul>
  15. 15. Communication Begins in the Doctor’s Office
  16. 16. Online Health Information via
  17. 17. Helping Kids Understand the Right Choices <ul><li>Educational Theater Program </li></ul><ul><li>In 2009: </li></ul><ul><ul><li>4,450 events </li></ul></ul><ul><ul><li>840,000 children and adults </li></ul></ul><ul><li>Won 2009 Distinguished Service to Health Education Award from the American Association for Health Education </li></ul>
  18. 18. Sharing the Latest Medical Knowledge Study published in the Journal of Pediatrics
  19. 19. Extending the Reach of our Research <ul><li>400 media stories </li></ul><ul><li>2,263 YouTube views </li></ul><ul><li>183,473 Twitter impressions </li></ul>Results
  20. 20. Helping Families Eat Healthy
  21. 21. Helping Families Stay Active
  22. 22. Supporting Community Engagement
  23. 23. Photovoice
  24. 24. The Obesity and Violence Prevention Link
  25. 25. Video Games
  26. 26. Print Advertising
  27. 27. Outdoor Advertising
  28. 28. Television Advertising