HSTC702<br />ONLINE MARKETING & SEO<br />OF AN E-LEARNING PRODUCT<br />www.harbinger-systems.com<br />
HARBINGER SYSTEMS<br />Overview<br />Harbinger Systems is a leading provider of software engineering services to some of t...
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Online marketing & SEO of an e-Learning product - A Case Study

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An e-Learning product reaches its target audience and conveys its unique value proposition effectively through online marketing, SEO, email campaigns, ads and other techniques.

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Online marketing & SEO of an e-Learning product - A Case Study

  1. 1. HSTC702<br />ONLINE MARKETING & SEO<br />OF AN E-LEARNING PRODUCT<br />www.harbinger-systems.com<br />
  2. 2. HARBINGER SYSTEMS<br />Overview<br />Harbinger Systems is a leading provider of software engineering services to some of the world's best product companies. Our services span solution consulting, software design, development, testing and test automation.<br />By leveraging cutting-edge technologies, Harbinger Systems works with its customers as a partner in technology innovation.<br />Services<br /><ul><li>Software Product Development
  3. 3. Web 2.0
  4. 4. Mobile
  5. 5. eLearning
  6. 6. Performance Engineering
  7. 7. Systems Software
  8. 8. Digital Marketing</li></ul>A Harbinger Systems Case Study<br />www.harbinger-systems.com<br />Follow Us<br /><ul><li>blog.harbinger-systems.com
  9. 9. www.twitter.com/HarbingerSys
  10. 10. www.facebook.com/harbingersys
  11. 11. www.slideshare.net/hsplmkting
  12. 12. www.linkedin.com/companies/382306</li></ul>Also Read Our White Papers…<br />Interactive User Experience (IUX): Going Beyond Interfaces<br />Comparing Adobe Flex & JavaScript<br />The Enterprise Software Makeover Guide<br />Five Javascript Frameworks: A Point-by-point Comparison<br />www.harbinger-systems.com<br />
  13. 13. ONLINE MARKETING & SEO OF AN E-LEARNING PRODUCT<br />Challenge<br />Where and how could the company reach the target audience for an interactivity builder?<br />How to educate target market about benefits of interactivity building along with course authoring as a paradigm?<br />Which products and websites are complementary and who are the potential partners?<br />Situation<br />E-Learning course authoring being done through Flash programming<br />Powerful interactivity building and course authoring product in eLearning<br />Harbinger Solution<br />Market research and analysis of eLearning information websites for targeting<br />Content improvements with SEO-friendly file names, folder structures, and URL encoding<br />Website submission to search engines and directories<br />Google AdWords and website ad placements to drive targeted traffic with strong intent to purchase<br />Direct targeting using email campaigns and conference attendances for effective audience targeting<br />Management of article websites and blog submissions<br />Technologies & Tools<br />Google Analytics, Google Webmaster Tools<br />Search engine optimization, titles and meta tags optimization<br />eLearning directories research and submissions<br />Conferences, competition and market research for lead generation<br />Email campaigns and newsletters management for direct marketing<br />Alexa ranking, Google page rank, inbound links research<br />Benefits<br />Alexa ranking up from 1+ million in Jan ‘08 to around 100,000 in Jan ’09<br />Website on top three search pages for most of the desired keywords<br />Effective competition and market understanding, leading to increased foot traffic in conference booths<br />BOTTOM LINE<br />Company acquired strategic market position with a unique and differentiated product and a newly educated customer base<br />www.harbinger-systems.com<br />HSTC702<br />
  14. 14. ONLINE MARKETING & SEO OF AN E-LEARNING PRODUCT<br />Contd.<br />Website Visits<br />Statistics<br />Alexa Rank: Sub-100,000 in Jan ’09, up from 1,000,000+ in Jan ’08<br />Three times more user registrations per month between Jan ‘08 and Jan ’09<br />Website visits up from less than 2,000 per month to over 8,000 between Jan ‘06 and Jan ‘09<br />Benefits<br />Alexa ranking up from 1+ million in Jan ‘08 to around 100,000 in Jan ’09<br />Website on top three search pages for most of the desired keywords<br />Effective competition and market understanding, leading to increased foot traffic in conference booths<br />BOTTOM LINE<br />Company acquired strategic market position with a unique and differentiated product and a newly educated customer base<br />www.harbinger-systems.com<br />HSTC702<br />

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