Mobile exceeds desktop web usage! This was one landmark change which was documented in early 2014. Now, a year later, businesses are still trying to come to the grips with this tectonic plate-shifting change. According to Goldman Sachs, mobile commerce sales would hit $626 billion by 2018, and according to Forrester Research, 54% of the total e-commerce sales would be done on a mobile device in the next three years.
The ubiquitousness of the mobile devices accompanied by the ever improving infrastructure (speed, connectivity, etc) are the catalysts for this growth. But just as every coin has two sides, mobile poses a great challenge for many businesses which they are yet to tame.
One of the most common mistakes firms do, is to presume that users would be navigating through your app, or mobile site in the same manner as they do with a desktop. Simply having an app or a mobile web site should not be your Mobile First Strategy. Providing a good mobile user experience (UX) is indispensable in today’s business environment.
Thank you, for joining us for the webinar on “Mobile UX: Doing it the right way” on Wednesday, February 11, 2015. In this webinar attendees got insights on the various practices, processes and design strategies to create and deliver a rich mobile UX.
THE WEBINAR KEY TAKEAWAYS :
1- Designing an optimal, intuitive and rich UX with improved collaboration and consultative approach
2- Insights on user centric design strategies for mobile
3- Mitigate common challenges in app design and development
4- Enhance your mobile experience with the right balance between standards and creatives