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Web portals are becoming more complex, as users want more interactivity and dynamic contents relevant to their interest. Further the businesses also want to know the sentiments of their customers about their products which may be appearing on social networking portals. The success of extracting people oriented Business Intelligence depends upon the ability to collect every possible expression and derive the business observations from it. However, often the requirements for big data analysis are really not well understood by the developers and business owners, thus creating an undesirable product. There is a need to develop expertise and process of creating small scale prototypes quickly and test them to demonstrate its correctness, matching with business goals.