NEWSPAPER READERSHIP IN PAKISTAN English Urdu Nawa-e- Waqt 23% Dawn Jang Express 7% 46% 20% Awaz 10% Ummat 4% The News Khabrain Qaumi Awam 3% Akhbar 15% 3% 5%
EMERGENCE OF ALTERNATIVE MEDIA its live – its hot – its instant Its the fastest growing medium for communication
ONLINE IS THE MEDIA FOR TODAY ANDTOMORROW. Online, social networking and blogging remains the most popular pastime with half of all respondents doing it compared with 47% six months ago. The big jump in usage most recently has been among 45 to 54 year olds, increasing from 37% to 45%. Source: KPMG Report
SOCIAL MEDIA STATS FOR PAKISTAN7 Million Facebook users 1.2 million Linkedin users 1 million Twitter users 7.5 million YouTube users
WHO IS THE MOST LIKED PERSONFROM PAKISTAN ON FACEBOOK
SEPT 2011 2.8 MILLION FANS – NOVEMBER 2011 32MILLION NOW 39 MILLION
WHICH PAKISTANI INSTITUTION HASTHE TOP PRESENCE ON SOCIALMEDIA?
IS SOCIAL MEDIAREPLACINGTRADITIONAL NEWSSOURCES
RECENT STUDY IN THE UK 28 per cent of journalists say social media is essential for the job Magazine journalists least likely to use social networking sites Fewer journalists believe social media increases productivity Broadcast journalists use social media the most A new study has found that more than a quarter of UK journalists now believe they would be unable to carry out their job without social media websites like Twitter and Facebook.
Why Blog? Challenges before you start. How to find your niche. Challenges as a blogger. Which platform to chose from (blogger vs wordpress) How to write quality content? Reaching out to readership. Key success factors.
WRITING KILLER TITLES #1: Use a Number Your post could use any of the following: Tips, Ways, Methods, Steps, Templates, Rules, Secrets Adjectives: great, expert, clever, fantastic, brilliant, top, best Some Nice Examples: Ten Easy Ways to Write Faster Five Simple Steps to Set Up Your Blog in Less Than Two Hours Five Crazy Videos That Will Make You Laugh Out Loud
BREAKOUT You have 15 minutes to bring a story. Go out in the lobby, restaurant, toilet, bookshop, shopping arcade, parking, reception etc and bring a story
WHICH PLATFORM?Blogger vs WordpressSerious blogging – hostat your domain
Working in GroupsShare Your Ideas ofUsing Social Media
TWITTER HELPS IN Get stakeholders to see your story. Start a conversation. Keep up with sources, find ideas. Find & capture reaction. Dig up the past. Help your audience keep track of an ongoing story.
THINKPAD! Choose the topic that you wish to cover Name your blog Select a platform Select a theme Add widgets Create your first post
Success Factors YOU and Your CommitmentContent:• Short, specific, thought provoking, informationalAppearance:• font, color scheme, spellings, grammar, title, picturesProfessionalism:• Facts, references, tags, google alerts, Social media postings, research
BASIC SEO- Keywords- Title- SEO tools- Bold Fonts- Youtube Videos- Slideshare- Effective Backlinking- Commenting on other blogs
REACHING OUT TO READERSHIP Facebook (join groups, increase friend’s circle) 900 million Twitter (use #tags) 100 million active users Google+ over 100 million Linkedin Groups 140 million users Most traffic comes from facebook Tagwith keywords Backlinks Tweet (and retweet) Request