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  1. 1. By Vadim Kotelnikov Inspirational Micro-course Founder Inspirational Business e-Coach We don’t teach, we inspire! 1000ventures InsBeCo 1000advices success360 fun4biz 10 Commandments of Innovation
  2. 2. Inspirational Business e-Coach The World’s #1 Source of Inspiration and Innovation! Enterprises: 3M, ABB, Adidas, Alcatel, Bayer, Boeing, BAT, BP, Canon, Cisco, Corning, GE, HP, Hitachi, Hyundai, IBM, Intel, J&J, Microsoft, Motorola, Nokia, Oracle, Philips, Samsung, Shell, Siemens, Sony Banks: Citicorp, Goldman Sachs, JP Morgan Chase, Standard Chartered Consultants: Deloitte, Ernst & Young, KPMG, McKinsey Customers in 100+ countries Customer segments Enterprises – 43% Consultants – 25% Individuals – 16% Universities – 12% Government – 4% North America 51% Europe 2 1 % Asia-Pacific 2 0 % Africa 5 % South America 3 % Leading firms buy our inspirational mini-courses Welcome to the world of inspirational micro-courses! We help you create wonders! InsBeCo
  3. 3. 10 Commandments of Innovation InsBeCo © Vadim Kotelnikov Question everything 5 Be different 4 Focus on customers 3 Inspire your team 2 Have a dream 1 Be entrepreneurial 10 Lead change 9 Take risk 8 Establish the process 7 Synergize 6
  4. 4. 10 Commandments of Innovation Have a Dream InsBeCo <ul><li>Create an inspiring vision </li></ul><ul><li>Focus on your core competencies and competitive advantage </li></ul><ul><li>Develop a vision-focused innovation strategy </li></ul>&quot;If you can dream it, you can do it.&quot; – Walt Disney © Vadim Kotelnikov
  5. 5. 10 Commandments of Innovation Inspire Your Team InsBeCo <ul><li>Communicate your strategic intent and launch a crusade </li></ul><ul><li>Create an inspiring culture , make business fun </li></ul><ul><li>Inspire , empower and energize people </li></ul>&quot;Never underestimate the power of a small but committed group of people to change the world. Indeed, it is the only thing that ever has.&quot; – Margaret Mead © Vadim Kotelnikov
  6. 6. 10 Commandments of Innovation Focus on Customers InsBeCo <ul><li>Strive to create innovative value for your customers </li></ul><ul><li>Practice customer-driven innovation </li></ul><ul><li>Involve customers in your process of new product development </li></ul>&quot;You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint.&quot; – John Romero © Vadim Kotelnikov
  7. 7. 10 Commandments of Innovation Be Different InsBeCo <ul><li>Think outside the box </li></ul><ul><li>Strive to change the name of the game – introduce radical innovations </li></ul><ul><li>Differentiate yourself and your product </li></ul>&quot;Never forget that only dead fish swim with the stream.&quot; – Malcolm Muggeridge © Vadim Kotelnikov
  8. 8. 10 Commandments of Innovation Question Everything InsBeCo <ul><li>Challenge assumptions , ask &quot;Why?&quot; and &quot;What If?&quot; questions constantly </li></ul><ul><li>Ask a lot of searching questions </li></ul><ul><li>Question and reassess past decisions </li></ul>&quot;Some men look at things the way they are and ask why? I dream of things that are not and ask why not? – Robert Kennedy © Vadim Kotelnikov
  9. 9. 10 Commandments of Innovation Synergize InsBeCo <ul><li>Build cross-functional expertise and systems thinking skills </li></ul><ul><li>Build and lead a cross-functional team </li></ul><ul><li>Cross-pollinate ideas , leverage diversity , create synergies </li></ul>&quot;You can't do carpentry if you only have a saw, or only a hammer, or you never heard of a pair of pliers. It's when you put all those tools into one kit that you invent.” – Peter Drucker © Vadim Kotelnikov
  10. 10. 10 Commandments of Innovation Establish the Process InsBeCo <ul><li>Provide strategic alignment </li></ul><ul><li>Create a business model , rules, structure, and a measuring system </li></ul><ul><li>Encourage jazz-like improvisation within a guiding structure </li></ul>&quot;Without order nothing can exist – without chaos nothing can evolve.&quot; © Vadim Kotelnikov
  11. 11. 10 Commandments of Innovation Take Risk InsBeCo <ul><li>Take entrepreneurial action – nothing venture, nothing win </li></ul><ul><li>Experiment, learn from market feedback </li></ul><ul><li>Learn from failures to start again smarter </li></ul>&quot;Aversion to risk is deadly in business, especially in industries marked by rapid advances in technology.&quot; – Ken Iverson © Vadim Kotelnikov
  12. 12. 10 Commandments of Innovation Lead Change InsBeCo <ul><li>Create a mindset of creative dissatisfaction to reduce resistance to change </li></ul><ul><li>Lead by example, demonstrate entrepreneurial leadership attributes </li></ul><ul><li>Adapt to rapid internal and external change, create positive change </li></ul>&quot;Never innovate to compete, innovate to change the rules of the game.&quot; – David O. Adeife © Vadim Kotelnikov
  13. 13. 10 Commandments of Innovation Be Entrepreneurial InsBeCo <ul><li>Develop and practice entrepreneurial creativity daily, learn continually </li></ul><ul><li>Look for opportunities everywhere and pursue them </li></ul><ul><li>Be persistent, overcome obstacles, solve problems creatively </li></ul>&quot;Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.&quot; – Peter Drucker © Vadim Kotelnikov
  14. 14. 10 Commandments of Innovation Inspirational Micro-course Vadim Kotelnikov We don’t teach, we inspire! 1000ventures InsBeCo 1000advices success360 fun4biz Discover more in Smart & Fast Mini-courses! InsBeCo Venturepreneur SMART Innovation Thank You!