B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
Marketing Tactics & Formats?Q2HOW EFFECTIVE ARE CONTENT
White papers on the other hand
experienced the biggest drop in
relative popularity - moving from
the number 2 spot in last year’s
survey down to number 6 today.
The three least popular content
formats are online games, printed
books and podcasts.
(89 percent) and case
studies (88 percent) are
the most effective
content marketing tactics.
Webinars / webcasts
Slideware / presentations
Polling / research
Virtual / online events
Community management / threading
Visual content (cartoons, memes)
Licensed / syndicated content
0% 20% 40% 60% 80% 100%
I don’t use it