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B2B CONTENT MARKETING TRENDS | B2B Content Marketing Trends 2013

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B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
Marketing Tactics & Formats?Q2HOW EFFECTIVE ARE CONTENT
White papers on the other hand
experienced the biggest drop in
relative popularity - moving from
the number 2 spot in last year’s
survey down to number 6 today.
The three least popular content
formats are online games, printed
books and podcasts.
6
Customer testimonials
(89 percent) and case
studies (88 percent) are
the most effective
content marketing tactics.
Customer testimonials
Case studies
In-person events
Online articles
Videos
White papers
Product demos
Webinars / webcasts
Social media
Research reports
eNewsletters
Blogging
Slideware / presentations
Analyst reports
Press releases
Infographics
Polling / research
Virtual / online events
Microsites
eBooks
Mobile content
Community management / threading
Visual content (cartoons, memes)
Print magazines
Licensed / syndicated content
Advertorials
Branded apps
Podcasts
Printed books
Games
0% 20% 40% 60% 80% 100%
Effective
Ineffective
I don’t use it

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B2B CONTENT MARKETING TRENDS | Read the 2013 survey results Marketing Tactics & Formats?Q2HOW EFFECTIVE ARE CONTENT White papers on the other hand experienced the biggest drop in relative popularity - moving from the number 2 spot in last year’s survey down to number 6 today. The three least popular content formats are online games, printed books and podcasts. 6 Customer testimonials (89 percent) and case studies (88 percent) are the most effective content marketing tactics. Customer testimonials Case studies In-person events Online articles Videos White papers Product demos Webinars / webcasts Social media Research reports eNewsletters Blogging Slideware / presentations Analyst reports Press releases Infographics Polling / research Virtual / online events Microsites eBooks Mobile content Community management / threading Visual content (cartoons, memes) Print magazines Licensed / syndicated content Advertorials Branded apps Podcasts Printed books Games 0% 20% 40% 60% 80% 100% Effective Ineffective I don’t use it

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