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B2B CONTENT MARKETING TRENDS | B2B Content Marketing Trends 2013

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B2B CONTENT MARKETING TRENDS | Read the 2013 survey results
Content marketing is going mainstream in 2013. B2B
marketers are increasingly using content marketing tactics
to engage B2B buyers with compelling content to educate,
inform, entertain and guide them along their buying journey.
But what’s behind the buzz and growing popularity of content
marketing? We conducted a survey with the 50,000+ member
B2B Technology Marketing Community on LinkedIn to get
answers to key questions like:
• What’s working and what’s not?
• Who is creating content and what are they creating?
• How do you measure content marketing results?
We received 815 responses and are excited to share the
results with you.
Thanks to everyone who participated in the survey!
Group Owner, B2B Technology Marketing Community
hhschulze@gmail.com | +1 302-383-5817
3
B2B buyer behavior has
been changing dramatically
over the last few years
as buyers become more
sophisticated, find new
ways to gather information
online and via social media.
90% of business buyers say
when they’re ready to buy,
they’ll find you.
*DemandGen Reports
Introduction
Holger Schulze

Published in: Business, Technology
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