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SURVEY HIGHLIGHTS Top-5 Trends in B2B Lead Generation Trends 2013

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SURVEY HIGHLIGHTS Top-5 Trends in B2B Lead Generation The number one challenge for B2B marketers: 1 Generating high-quality leads The most effective lead generation tactics used by marketers: 2 company website, email marketing and SEO The greatest barrier to lead generation success is lack of resources: 3 Staff, budget and time B2B marketers’ top metrics to measure marketing ROI: 4 Cost per lead, revenue and lead volume The secret to B2B email success: 5 Provide compelling content for each stage in the buying process to move buyers from first touch to purchaseB2B LEAD GENERATION MARKETING TRENDS | Read the 2013 survey results 2

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  • Thanks for this excellent summary. Do you have any updated data? Our impression in France is that lead management (i.e. how to convert leads into sales) is becoming the #1 issue as more and more companies get better and better at SEO. See https://www.citizencall.fr/guide-lead-management/
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