Building Your Personal Brand - Jobing Career Services/Outplacing.com

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  • This is a great interactive slide to discuss what goes into a “brand”. What does the audience think is the brand? Just the logo? The name? Is there a difference between the brand of a product and a company brand?
  • Interactive – reactions to brands
  • Interactive – who are these people? Is there a “brand” attached to their persona?
  • Brand is not just about the resume and the application.. It’s how you carry yourself, what you can do to impress. Interactive – have students give examples of what is good/not so good.
  • Include selling points in your resume. Quantify/Qualify statements. Give an example of how to quantify. Example: Received top quality service award 3 months in a row because of client comments submitted regarding customer service received
  • Interactive – Have students stand up and present their 30-second commercial (only for 1 hr or greater presentations). Provide feedback. Give an example of a 30-second commercial for yourself.
  • In 2007 time named You the Person of the Year
  • Building Your Personal Brand - Jobing Career Services/Outplacing.com

    1. 1. Go Jobing | Jobing.com Building Your Personal Brand Holly Schor [email_address] Karen Austin [email_address]
    2. 2. Agenda <ul><li>What is a Brand? </li></ul><ul><li>Your Personal Brand </li></ul><ul><li>Personal Brand Inventory </li></ul><ul><li>Building a Strong Personal Brand </li></ul><ul><li>Your Personal Brand & Social Media </li></ul><ul><li>Personal Brand Review </li></ul>
    3. 3. What is a Brand? <ul><li>Name, Logo, Visual Elements/Symbols </li></ul><ul><li>Perceived Quality </li></ul><ul><ul><li>Your perception of the brand </li></ul></ul>
    4. 4. Brands We Know <ul><li>Why do we buy certain brands? </li></ul><ul><li>Competitive Advantage </li></ul><ul><ul><li>Do you have a different perception of the brands? Loyalty? </li></ul></ul><ul><ul><li>What is the risk of buying a certain brand versus another? </li></ul></ul><ul><ul><li>Strong Brand = Strong $ales </li></ul></ul>
    5. 5. How do you feel about a particular brand?
    6. 6. Your Personal Brand <ul><li>So… you’re not Coke… what is in your brand? </li></ul><ul><li>Your personal brand is a combination of: </li></ul><ul><ul><li>YOU/your attitude, personality, skills, experience, etc. </li></ul></ul><ul><ul><li>+ YOUR PACKAGING </li></ul></ul><ul><ul><ul><li>including your personal presence, your bio, networking skills, a cover letter, resume, interview skills </li></ul></ul></ul><ul><ul><li>+ YOUR SOCIAL MEDIA PRESENCE </li></ul></ul><ul><ul><ul><li>facebook, twitter, Linkedin profiles </li></ul></ul></ul><ul><ul><ul><li>Online Job Board study in 2008 showed 22% of employers had searched for online profiles of their candidates and used them to influence their decisions, compared with 11% in 2006, with an additional 9% indicating that they planned to do so in the future. </li></ul></ul></ul>
    7. 7. Personal Brand Inventory <ul><li>Attitude </li></ul><ul><ul><li>How do you approach… </li></ul></ul><ul><li>Personality </li></ul><ul><ul><li>How would peers (really) describe you? </li></ul></ul><ul><li>Skills </li></ul><ul><ul><li>What are you most frequently relied on to do or produce? </li></ul></ul><ul><li>Experience </li></ul><ul><ul><li>What is your perceived level of expertise? </li></ul></ul><ul><li>Appearance </li></ul><ul><ul><li>Would your last employer use you as an example of how to present oneself professionally? </li></ul></ul><ul><li>Visit: Google, Twitter, Linkedin & facebook </li></ul>
    8. 8. Building a Strong Personal Brand <ul><li>Attitude is everything </li></ul><ul><ul><li>Class, manners – Why they matter </li></ul></ul><ul><ul><li>Generation X and Y </li></ul></ul><ul><ul><li>Opportunity v. expectations – The value of being positive </li></ul></ul><ul><li>Value adds </li></ul><ul><ul><li>Internships, apprenticeships, volunteering </li></ul></ul><ul><ul><li>Who you know… networking, professional associations </li></ul></ul><ul><ul><li>Work experience </li></ul></ul>
    9. 9. Building a Strong Personal Brand <ul><li>Know the needs of others </li></ul><ul><ul><li>Research is key </li></ul></ul><ul><li>Why should an employer hire you or Why would someone want to do business with you? </li></ul><ul><ul><li>What’s in for them? </li></ul></ul><ul><ul><li>Givers Gain Philosophy </li></ul></ul><ul><li>Network Appropriately </li></ul><ul><ul><li>Take cards ONLY from people that are relevant to you </li></ul></ul><ul><ul><li>Think before connecting people </li></ul></ul>
    10. 10. Your 30-Second Commercial <ul><li>Your 30-Second Commercial </li></ul><ul><ul><li>Who are you? </li></ul></ul><ul><ul><li>What qualities do you bring to the table? </li></ul></ul><ul><ul><li>This is what I want to do? </li></ul></ul>
    11. 11. Market Your Brand <ul><li>Make contact with the people through: </li></ul><ul><ul><li>Personal introductions </li></ul></ul><ul><ul><ul><li>Linkedin, facebook, twitter </li></ul></ul></ul><ul><ul><li>Phone </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><li>Keep track of contacts </li></ul><ul><li>Be respectful of peoples time </li></ul><ul><li>Unsolicited Recommendations </li></ul><ul><li>Remember when… </li></ul><ul><ul><li>Receiving mail was exciting </li></ul></ul><ul><ul><li>There is power in a handwritten note </li></ul></ul>
    12. 12. Web 2.o & Branding Go Jobing | Jobing.com
    13. 13. Don’ts <ul><li>Cyberstalk; contacts, clients, ex-girlfriends </li></ul><ul><li>Use it as traditional media/marketing </li></ul><ul><ul><li>Spam </li></ul></ul><ul><ul><li>Fail to achieve buy in </li></ul></ul><ul><ul><li>Quality, not quantity </li></ul></ul><ul><li>Be afraid to engage </li></ul>Go Jobing | Jobing.com
    14. 14. Your Brand & Social Media <ul><li>Cisco Fatty Twitter </li></ul><ul><ul><li>Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. </li></ul></ul><ul><li>facebook Firings </li></ul>
    15. 15. What Message Does this Send?
    16. 16. Social Media Is Great! <ul><li>The lines of business and personal are blurred, crossed, don’t exist anymore? </li></ul><ul><li>Just be smart when using it </li></ul><ul><ul><li>Do we need to know everything your doing? </li></ul></ul><ul><li>Know your audience </li></ul><ul><ul><li>Are you connected with people you work with? </li></ul></ul><ul><ul><li>People you would like to work with? </li></ul></ul><ul><ul><li>Clients? </li></ul></ul><ul><ul><li>Your mom? </li></ul></ul>
    17. 17. Respond to and Answer Questions Go Jobing | Jobing.com
    18. 18. Ask Questions Go Jobing | Jobing.com
    19. 19. Your Brand <ul><li>So… you’re not Coke… what is in your brand? </li></ul><ul><ul><li>How do people perceive me? </li></ul></ul><ul><li>Your personal brand is a combination of: </li></ul><ul><ul><li>YOU/your attitude, personality, skills, experience, etc. </li></ul></ul><ul><ul><li>+ YOUR PACKAGING </li></ul></ul><ul><ul><ul><li>including your personal presence, your bio, networking skills, a cover letter, resume, interview skills </li></ul></ul></ul><ul><ul><li>+ YOUR SOCIAL MEDIA PRESENCE </li></ul></ul><ul><ul><ul><li>facebook, twitter, Linkedin </li></ul></ul></ul>
    20. 20. Final Thoughts <ul><li>Take control of your brand. </li></ul><ul><ul><li>Attitude, good or bad, is everything! </li></ul></ul><ul><ul><li>Create or React </li></ul></ul><ul><li>Perception is reality </li></ul><ul><li>Givers Gain </li></ul><ul><li>Understand the needs of others </li></ul><ul><li>Be Organized </li></ul><ul><ul><li>Send thank you notes </li></ul></ul><ul><ul><ul><li>and thank you tweets </li></ul></ul></ul><ul><ul><ul><li>and thank you comments on facebook </li></ul></ul></ul><ul><ul><ul><li>Write recommendations on Linkedin </li></ul></ul></ul><ul><li>Social Media is Great! </li></ul><ul><ul><li>Know your audience </li></ul></ul>
    21. 21. Questions? <ul><li>Thank you! </li></ul><ul><ul><li>Holly Schor, [email_address] </li></ul></ul><ul><ul><li>Karen Austin, [email_address] </li></ul></ul>

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