Agri business managers activitiies field details

4,231 views

Published on

Disclaimer: The document has been compiled on the basis of available information for guidance and not for legal purposes.

Agri business managers activitiies field details

  1. 1. AGRI-BUSINESS MANAGER HARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Agriculture AGRIBUSINESS MANAGEMENT Business Management Art of cultivating various categories of crops including animalAgriculture husbandry, forestry, fishery and other related activities. Business An economic unit , Aims to sell goods and services to customers , At prices that will provide an adequate return to its owners, Commercialization of any enterpriseManagement ? A set of activities(planning & decision making, organizing, leading / directing & controlling) directed at an organization’s resources (human, financial, physical, and information) with the aim of achieving organizational goals in an efficient and effective manner.
  2. 2. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.comManagement Henri Fayol : Father of Modern Management F.W.Taylor : Father of Scientific ManagementAGRIBUSINESS Agribusiness as a concept was born in Harvard University in 1957. Book : A Conception of Agribusiness Authors: John H. Davis & R.Goldberg.
  3. 3. AGRI-BUSINESS MANAGER HARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com 312/17/2012
  4. 4. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com AGRIBUSINESS Agribusiness is the sum total of all operations involved in the manufacture and distribution of farm supplies; production activities on the farm; and the storage, processing and distribution of farm commodities and items made from them.
  5. 5. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com AgribusinessRefers to the various businesses involved infood production, including farming, seedsupply, agrichemicals, farm machinery,wholesale and distribution, processing, marketing, and retail sales.
  6. 6. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Agribusiness - Objectives Commercialization of Agriculture Increase productivity Use of modern technologies Reducing cost of production Value addition Export agriculture Higher farm income
  7. 7. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com AGRIBUSINESS Agribusiness encompasses all of the agricultural sector and that portion of the industrial sector which contains the sources of farm supplies or the processors of farm products.
  8. 8. AGRI-BUSINESS MANAGER HARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Agribusiness sector Industrial sectorAgribusiness = Agri +Industry with Ag Agricultural sector
  9. 9. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com AGRIBUSINESS Agribusiness is defined as all business enterprises that buy from or sell to farmers. Transaction may involve either an input or a produce or service and Encompasses items such as: Productive resources Agricultural commodities Facilitative services
  10. 10. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com AGRIBUSINESS Productive resources Seed, Fertilizer Pesticides, Equipment & machinery Energy, Feed, etc.
  11. 11. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com AGRIBUSINESS Agricultural commodities Raw & processed commodities of food Eg. Paddy Rice, Ricebran & Ricebran oil
  12. 12. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com AGRIBUSINESS Facilitative services Credit & insurance, Storage, processing & marketing, Transportation, Packing & distribution, Consultancy
  13. 13. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Features of Agribusiness
  14. 14. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.comImportant Features of Agribusiness Agribusiness is a multifaceted point of view, complex vertical structure, largely depend and partly independent. Successful decision making at firm level is the basis for development in future. Viability of the an industry is traceable to the viability of the firms. Agribusiness is market oriented
  15. 15. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com CONSUMERS RETAILERS WHOLESALERS Gov’t officers Managers Educators PROCESSORS Researchers FARMERS FARM SUPPLIERS vertical structure & coordinators of agribusiness
  16. 16. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Viability of the firms Depends on Ability of the decision makers Behaviour of the structure itself
  17. 17. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Major areas of Agribusiness Farm supplies Production Processing Marketing Research & Extension Govt. Policies & Programmes
  18. 18. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Scope for Agribusiness in India India is endowed with varied ago-climate (Facilitates production of temperate, sub- tropical and tropical agricultural commodities) Growing demand for agricultural inputs (Feed and fodder, inorganic fertilizers, bio- fertilizers) Biotechnology applications (Production of seed, bio-control agents, industrial harnessing of microbes for bakery products)
  19. 19. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com …contd Biotechnology applications (Production of seed, bio-control agents, industrial harnessing of microbes for bakery products) In World trade, India has vast potential Cereals, pulses, oilseeds, Fruits, vegetables, flower, medicinal plants, Meat, and milk products, Agricultural advisory services
  20. 20. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com …contd Scope for secondary and tertiary processing of agricultural commodities. Scope for production of marine and inland fish and ornamental fish culture. Scope for production of meat, milk and milk products, poultry products etc
  21. 21. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com …contd Beekeeping and apiary Mushroom production for domestic consumption and export Organic farming
  22. 22. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com …contd Production and promotion of bio-pesticides and bio-control agents Seeds-hybrid and genetically modified crops Micro-irrigation systems and labor saving farm equipments
  23. 23. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com …contd Production of vegetables and flowers (Export market) Trained human resources in agriculture and allied sciences Opportunities for employment in marketing, credit, insurance and logistic support services.
  24. 24. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com
  25. 25. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Small Businesses Importance • Contributes 7% of the GDP. • 32.25 lakhs small-scale industrial units / businesses • Employment generation 177.30 lakh persons. • Output of this sector is around Rs.5,78,470 crores. • Export amounted to Rs.53, 975 crores. • Contribute 40 % of gross turnover in manufacturing sector, • 45% of the manufacturing exports and 35% of the total exports.
  26. 26. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Small Businesses Involves in • Production • Distribution • Retailing • Franchising • Professional services • Financial services
  27. 27. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Objectives • Service • Profit • Community participation • Growth • Subsidiaries
  28. 28. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Characteristics • Characterized by smallness • Involves lesser capital • Mostly one man venture • They are highly diversified • wide range of products • Wide dispersal geographically
  29. 29. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Types• Small Scale Industry (SSI)• Ancillary Industry• Tiny Enterprises• Export Oriented Units• Women Enterprises• Village &Small Scale Industries
  30. 30. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Advantages • Less capital outlay but more employment generation • Does not require sophisticated technology • Facilitates decentralization and dispersal of business units • They offer a wide range of choices to consumers • Can serve specialized needs • Utilizes the resources in full without wastage
  31. 31. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Disadvantages• Inadequate management ability• Inadequate finance• Poor competitive position• Uncertain business continuity
  32. 32. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Stages of Growth• First Stage – Owner managed• Second Stage – Early Growth• Third Stage – Middle management• Fourth Stage – Multilayer Stage
  33. 33. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com First StageOne person operation Owner does all the activities Director-Founder- Owner - Manager - operated Worker
  34. 34. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Second stage Separation of management and non-management functions Hired subordinates to do some of the manual and / or mental activities while owner manages the business Early Growth Owner- Manager Workers
  35. 35. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Third stageSeparation of ownership and management functionsOwner begins to relinquish the responsibilities for theday-to-day running of the business activities to aprofessional manager. Owner One Layer Middle Manager (s) Management Worker (s)
  36. 36. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Fourth Stage Multi-layer management Chairman Managing Director Manager Manager Manger Production Marketing Finance
  37. 37. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.comHow agribusiness differs from other business There are variations in the kinds of business in agribusiness sector : basic producers, wholesalers, transporters, processors, manufacturers storage firms, packagers, food chains, retailers etc.,
  38. 38. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.comLarge number of agribusinesses : Large number of differentbusinesses are evolved to handle the routes from the producer to retailersAgribusinesses are built around several millions of farm producers.No other business is built principally around the basic producer of itsraw product as agribusiness and these businesses deal with farmersdirectly or indirectly.Agribusinesses vary in their sizes right from one person or one familyorganisation to large giants like Reliance fresh, PepsiCo ,Amul and Heritage etc.,
  39. 39. AGRI-BUSINESS MANAGER HARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.comAgribusiness firms are small and compete in a relatively free market in whichthere are many sellers and many buyers and these firms do not allow monopoly like enterprises in the industry.Product differentiation is common because of the brand and compositionof the products.Agribusiness are traditional oriented and are more conservative , whencompared to other businesses.Most of the agribusiness are community oriented in the sense most of them arelocated in small towns and rural areas where relationships are important andassociations are long term .People know each other’s families for a several generations.
  40. 40. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Agribusinesses are highly seasonal in their nature due to the fact that they depend on farm production. These businesses are affected by vagaries (unpredictable change) of nature. Natural calamities like drought, floods, insects and pests and diseases areconstant threats to agribusiness.
  41. 41. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.comAgribusiness is vertically structured.The Government programmes and policies have direct impact on agribusiness. Each of these features of the agribusiness world requires the agribusiness managers use the principles of management in a very special way.
  42. 42. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com
  43. 43. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com India in World Agriculture India’s position in world Item % share Rank Next to Total area 2.5 7th Russia, Canada, USA, China, Brazil and Australia Agrl. Population 23 2nd China Arable land 11.9 2nd USA
  44. 44. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com India in World Agriculture (Contd) India’s position in world Item (Production) % share Rank Next to Wheat 11.7 2nd China Rice 22.3 2nd China Total pulses 21.2 1st Fruits & 9.7 2nd China Vegetables Total milk 14.4 1st
  45. 45. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Agriculture Scenario in India Details 1990 2010 Per capita food availability 198.00 159.87 (Kg / person / year) Per capita availability land 0.50 0.14 (Ha) Agrl.growth rate 3.8 2.0 (%)
  46. 46. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com 7.5 lakhs ha of Agrl. land diverted to other uses every year. Cost of inputs increased >50 times but farm produce price increased <10 times only. 40% of farmers want to take up other occupation if given a chance.
  47. 47. AGRI-BUSINESS MANAGER HARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.comProductivity of Crops (Kg/Ha) % yield Crops India World obtained Rice 1913 3970 48.19 Wheat 2770 4123 67.18 Maize 1792 4279 41.88 Cotton 198 1027 19.28 Groundnut 977 1367 71.47 Sugarcane (t) 68 165 41.21 Banana (t) 34 113 30.09
  48. 48. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Demand of Horticultural Crops Supply (MT) Demand (MT) Commodity 2003-2004 2011-12 2020-2021 Fruits 44.04 81 98 Vegetables 87.53 185 220 Spices 2.91 5.5 6.5 Total (All) 146.82 300 360
  49. 49. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Agriculture Quality Seed / Planting Material Production and Marketing Quality Input Production Food Grain Marketing and Export Grain based alcohol, malted foods, starch glucose Pulse and Oilseeds Post harvest and Processing Organic Farming Agro based Industry Vermicomposting Quality Certification Farm Mechanization
  50. 50. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Horticulture Contract Farming Organic Farming Quality Seed / Planting Material Production Juices and concentrates Micro & mass propagation of planting material Off-Season Vegetable Production Commercial Flower Production Tissue culture
  51. 51. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Sericulture• Silkworm Rearing Technology• Silk Yarn Production• Value addition & export• Handloom & Textile / Garment Designing
  52. 52. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Livestock• Dairy Processing and Chilling• Meat Processing• Broiler and Egg Production and marketing• Livestock Feed• Livestock vaccine / drug production / diagnosis / clinics• Whole and Skimmed milk powder (WMP & SMP)
  53. 53. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Fishery Integrated and Intensive Fish Farming Carp Hatchery Ornamental Fish Fish Feed Frozen and canned products
  54. 54. AGRI-BUSINESS MANAGER HARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com• Processingprocessing, Fruit and vegetable including dehydration, canning, packaging, processing of fruits.• Processing of maize for starch and feed through improved mini/small mills and dry milling plants.• Processing of millets for various purposes and RTE (Ready to Eat) products.• Processing of sugarcane for various jaggery products like spiced jaggery, powdered jaggery, and jaggery cubes.• Processing of herbal and medicinal plants.
  55. 55. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.comInfrastructures • Establishing cold storage and warehousing • Increasing number of Agri clinics • Commodity markets
  56. 56. AGRI-BUSINESS MANAGER HARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.comAgribusiness Organizations in India Domestic Agribusiness Firms • Britannia India Ltd • Dabur India • Indian Tobacco Corporation • Marico • Mother Dairy • Reliance
  57. 57. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Foreign Agribusiness Firms Cadbury Ltd Monsanto Cargill Coco Cola Hindustan Lever Ltd Pepsi Co
  58. 58. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Better Agribusiness-Needs Co-operative farming (AMUL) Contract farming (ITC) Precision farming (Dharmapuri / Krishnagiri) Farm Mechanisation Domestic and export market information centers Crop federations / Growers organizations. Credit delivery at lower interest rates. Establishment of agri export zones and Markets Establishment of agro based industries and modern cold storage, ware houses Export management through E-commerces / E-trading
  59. 59. AGRI-BUSINESS MANAGERHARYANA STATE AGRICULTURAL MARKETING BOARD PANCHKULA E-mail:hsambabm@gmail.com Therefore Agribusiness is very unique and requires unique abilities and skills to its managers.
  60. 60. Thank youAgri-Business Manager

×